Category Archives: Let’s Talk Strategy

Joshua P. Ferguson  

Getting Adverbsarial: Writing in the Age of the Adverb   July 5, 2016

I consider myself to be someone who stays on top of current events and popular culture. It’s helpful when you’re a writer. Sifting through the latest on the presidential race, Game of Thrones and Beyonce last month, I stumbled across more than one article analyzing our collective overuse of the adverb. I know what you’re thinking, ‘wow, more than one?’ Continue Reading

     
Joshua P. Ferguson  

Recipes for Social Media Success   May 3, 2016

If you’re a regular hanging out on Facebook, Twitter, Instagram or YouTube, you’ve definitely seen them. They’re those bite-size, kinda hyperlapse videos that are basically visual recipes for quick or quirky meals. They’re pretty popular. That’s actually an understatement. As an emerging form of social content, these video recipes have become so popular that four of the top 20 brands on Continue Reading

     
Rachel Skybetter  

Rachel’s Writing Corner: 4 Quick Editing Tips   March 11, 2014

It began slowly enough. It started with red pen on my forearms, right ring finger and clothing. Then, I noticed my morning RedEye crossword puzzles were starting to be done exclusively in red pen. And recently at a baby shower, a request for spare pens turned up six in one purse grab—four of which were red. It was then I Continue Reading

     
Andrew Lewis  

Business Romance   November 19, 2013

Whether you are a large business or small business entrepreneur, maintaining business relationships are vital in becoming successful. It’s no longer good enough to win the bid; clients want to feel like you care about them as much as you want their business. According to Michael Denisoff, founder and CEO of Denisoff Consulting Group, “You need to have long-term customers Continue Reading

     
Fred Schaaf  

Do it for Charlie Trotter   November 12, 2013

With the recent passing of Charlie Trotter, a true Chicago icon and food pioneer, I wanted to focus my post on food. Charlie’s passion for creating one-of-a-kind dishes inspired me to write about my love of food and the role it plays in my daily life. Now, in no way am I a foodie or culinary master—but I do enjoy Continue Reading