Category Archives: Let’s Talk Strategy

Anna Woodward  

What Goes into Making a Tagline That Really Sings?   October 17, 2017

The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need for a brand tagline has been called into question by the advertising community. A 2013 AdAge article marks the decline of taglines by pointing out Continue Reading

     
Becka Bates  

6 Reasons I Got My WBE Certification   September 26, 2017

I’ve spent the better part of 2017 working through the arduous process of obtaining a City of Chicago WBE (Women’s Business Enterprise) Certification. And it was nothing short of exhausting! I could go on and on about how many documents I had to complete and provide, how much personal and sort-of invasive information was required—how frustrating the process was—but instead, Continue Reading

     
Tarah Kraft  

Your Twitter Strategy: Getting Creative in 140 Characters   July 18, 2017

Since its launch more ten years ago, Twitter has proven to be a great marketing platform for brands. By using a strong Twitter strategy and brand voice, while still connecting with consumers in a fun and conversational way, brands have made the platform a lasting creative outlet for unique marketing. But, in a sea of 500 million tweets a day, Continue Reading

     
Joshua P. Ferguson  

Building Brand Culture: Why > What   July 11, 2017

Recently, BatesMeron President Becka Bates invited me to join her at Vistage, an executive leadership advisory group that meets monthly. During this particular session, psychologist and culture change expert Dr. Gustavo Grodnitzky came in to speak to us about the impact of culture on success in business. A fascinating presentation from start to finish, Dr. Gustavo made the case that culture Continue Reading

     
Todd Pierce  

Graphic Design 101: 5 Design Tips You’ll Use Daily   June 12, 2017

As a graphic designer, I’m constantly looking for design tips and tricks that will improve my process, better my designs and help me make the best use of my time. In all honesty, some of the most useful tips aren’t anything super complex, they just help you improve the essential elements of your designs. Whether you’re creating graphics for social Continue Reading

     
Carlie Miller  

Chicago Flower & Garden Show 2017 Tips and Inspiration   April 4, 2017

Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been happening in Chicago since 1847! For the past five years, BatesMeron has had the distinct pleasure of partnering with the show producers at Flower Show Productions to help design and brand each year’s event. Continue Reading

     
Joshua P. Ferguson  

Verbal Visuals: Language that Moves   March 14, 2017

Last week, I went to see George Saunders speak. A critically acclaimed author, he’s rightfully recognized as one of the best short storytellers America has to offer. So universal is this opinion, TIME magazine voted him one of the 100 Most Influential People in the World adding, “George’s work is a stiff tonic for the vapid agony of contemporary living—great Continue Reading

     
Melissa Muñoz  

Food Packaging: Mouthwatering Design   January 10, 2017

I freaking love going to the grocery store. Maybe it’s that I’m really getting into the swing of this 30-something thing, but for me, a Saturday morning spent browsing the supermarket shelves is thoroughly delightful. Although… delightful for reasons you might not expect. Sure, the food is great and all, but the food packaging is where it’s really at. Let’s take a look at some CPG Continue Reading

     
Todd Pierce  

6 Tips for Getting Out of a Creative Rut   September 13, 2016

Designers, you know it all too well: You’re slaving away for hours on end on a design and all of a sudden you’ve got nothing. You’ve hit the dreaded Creative Roadblock. Maybe it’s because there are a million things on your mind or because you’ve been staring at the screen for way too long. Either way, it’s frustrating, and sometimes getting Continue Reading

     
Todd Pierce  

Choosing the Right Brand Colors   July 26, 2016

Have you ever needed help deciding the best color for your brand? Pro tip: it shouldn’t be your favorite color. Instead, it should convey what you want to say about your company. Business owners tend to pick brand colors for a variety of arbitrary reasons, i.e. “it looks nice” or “that’s the color of my favorite basketball team!” This is problematic Continue Reading