It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies [...]
The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver.
Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, [...]
It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here.
Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client is a planned series of steps to ensure that a creative [...]
A few weeks ago, Netflix released a romcom that essentially broke the internet (and probably some hearts as well). Although I’d love to deep dive into all of the reasons why I adore the movie To [...]
I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing [...]
When you think of a brand, you usually think of its logo first. The logo is a visual representation of a brand’s identity; it’s typically the most memorable element of a brand.