Category Archives: Let’s Talk Strategy

Maggie Curran  

Marketing to Women: The Dos and The (Please Definitely) Don’ts   August 21, 2018

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story. We’re all too familiar with the sad stereotypes of the distressed 1950s housewife in old cleaning product advertisements, but the sexism remains right up until the present-day woman, standing outside of her tub, wearing a towel, shaving her already hairless legs in Continue Reading

     
Joshua P. Ferguson  

Brand Tribalism: The Good, The Bad and the Community   July 17, 2018

  I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing minds about self-identity and the role brands play. Then, tribe seemed to me like a hippy-dippy term that gave our work an air of gravitas Continue Reading

     
Anna Woodward  

Get the Most Out of Your Company Values   March 27, 2018

Company values. Integrity. Hard work. Collaboration. Respect. Excellence. Customer service. We’ve definitely all come across a business that proudly espouses these somewhere on their website. I’m not sure how or when, but somewhere along the way, company values became a seemingly ubiquitous request as part of a client’s branding package. And we’re glad they have, because a lot of them Continue Reading

     
Todd Pierce  

We Proudly Celebrate   March 20, 2018

On March 8th we celebrated International Women’s Day, a day in which we recognize the extraordinary contribution of women in today’s world. According to the International Women’s Day website, March 8th “is a global day celebrating the social, economic, cultural and political achievements of women.” Several companies joined the celebration this year with different forms of advertisements and marketing campaigns. Continue Reading

     
Maggie Curran  

How KFC Mastered The “I’m Sorry” Ad   March 6, 2018

Mistakes: they happen to the best of us. They even happen to companies, and that’s where the corporate apology letter comes in. A rather painful statement for the corporation, these public apologies are becoming more and more prevalent—and necessary. What was once a corporate custom of stating “oops” is now a much more high-stakes practice thanks to social media, where Continue Reading

     
Leah Cho  

Brand Collaborations: Something Old, Something New   December 5, 2017

In today’s internet-driven world, we see trends come and go faster than those short-lived knee-high converse or wedged sneakers. With my own eye for fashion and family members in the industry, I follow a variety of brands for both their classic lines and special editions. Watching these brands, you notice how they are constantly strategizing new ways to grow their Continue Reading

     
Joshua P. Ferguson  

Beware of Infinite Content   November 7, 2017

Arcade Fire is a rare breed of band. They can pen insanely catchy songs, the kind that send you into singalong fits, while also delivering contemplative, and at times biting, social commentary. Over the course of their 15-plus year career, they’ve tackled everything from death and religion to suburban blight to ambient intimacy and our obsession with self—topics that today’s Continue Reading

     
Anna Woodward  

What Goes into Making a Tagline That Really Sings?   October 17, 2017

The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need for a brand tagline has been called into question by the advertising community. A 2013 AdAge article marks the decline of taglines by pointing out Continue Reading

     
Becka Bates  

6 Reasons I Got My WBE Certification   September 26, 2017

I’ve spent the better part of 2017 working through the arduous process of obtaining a City of Chicago WBE (Women’s Business Enterprise) Certification. And it was nothing short of exhausting! I could go on and on about how many documents I had to complete and provide, how much personal and sort-of invasive information was required—how frustrating the process was—but instead, Continue Reading