Category Archives: Let’s Talk Strategy

Maggie Curran  

Manage Change Management with Marketing   July 30, 2019

Change is a good thing. That’s the old saying. It’s also a permanent reality for modern enterprises. And whether it’s due to re-organization, technology, shifts in company culture or a rebrand, change is still a good thing, but adjusting to it as an organization can be a whole different story. That adjustment to organizational change is why change management exists—and Continue Reading

     
Joshua P. Ferguson  

All Hail the Creative Brief   July 16, 2019

Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on its contents). In its role as a centerpiece of agency life, the creative brief is adored and despised, sworn by and shrugged off, considered both a Continue Reading

     
Dan Wu  

How Planning a Trip Uncovers Human-Computer Interactions   July 2, 2019

It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction. Let’s say you’re going to Paris. Your primary goal to get the ball rolling is to purchase flight tickets. When this primary goal comes to your mind, how do you go about achieving it? Continue Reading

     
Matt Roman  

Rainbow Capitalism   June 4, 2019

It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies together to celebrate and remember the Stonewall Riots of 1969, where our brothers and sisters stood together and fought back against harassment, hatred and oppression. Continue Reading

     
Amy Clardy  

Customer Experience is Your Biggest Brand Differentiator   May 21, 2019

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver. In today’s world, CX has become the competitive battlefield, and companies are in search of innovative ways of providing top-notch experiences that will help them to emerge victorious. Customer Experience Continue Reading

     
Joshua P. Ferguson  

The Fake It Till You Make It Fallacy   May 7, 2019

Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, podcasts and reporting on this fall from grace. Without getting bogged down in the myriad twists that make this story so compelling, there was one element of Holmes’ story that Continue Reading

     
Joshua P. Ferguson  

Does Your Brand Have a Higher Calling?   March 13, 2019

  It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here. They’re just the latest example of a brand leveraging a lofty purpose to get in good with consumers (and then getting taken to task over whether Continue Reading

     
Dan Wu  

Norman Doors and Affordance Online   February 26, 2019

The user is not like me. This sentence is engraved in my brain. When I was in my HCI (Human-Computer Interaction) program at graduate school, one of my professors required us to repeat this sentence loudly three times at both the beginning and the ending of each class. After studying, practicing and experiencing, I started to know the real meaning of Continue Reading

     
Carlie Miller  

The Power of Project Management   December 4, 2018

Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client is a planned series of steps to ensure that a creative project makes it into a client’s hands on time and as expected. While the work of my role as an Account Manager at BatesMeron isn’t as outwardly Continue Reading

     
Leah Cho  

The Power of Product Placement   September 11, 2018

A few weeks ago, Netflix released a romcom that essentially broke the internet (and probably some hearts as well). Although I’d love to deep dive into all of the reasons why I adore the movie To All the Boys I’ve Loved Before, it actually birthed another interest that sent me down the internet hole of hours of research on other Continue Reading