Category Archives: Storytelling

Joshua P. Ferguson  

Marketing in an Age of Distraction: 4 Key Takeaways from Hit Makers   February 27, 2018

Among the maxims that generally ring true for my life: books are for escaping (i.e. exclusively fiction) and articles, magazines and newspapers are for learning (i.e. nonfiction). I decided to challenge this in 2018 with Hit Makers: The Science of Popularity in an Age of Distraction.  Written by The Atlantic senior editor Derek Thompson and published last year, Hit Makers examines how psychology and market forces come Continue Reading

Anna Woodward  

What Goes into Making a Tagline That Really Sings?   October 17, 2017

The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need for a brand tagline has been called into question by the advertising community. A 2013 AdAge article marks the decline of taglines by pointing out Continue Reading

Anna Woodward  

The Life Changing Magic of Tidying Up Your Writing   June 27, 2017

When the Life Changing Magic of Tidying Up by Marie Kondo became an international bestseller, I was initially skeptical and slightly overwhelmed by the popularity. From lifestyle gurus inundating the blogosphere with posts about how to fold your t-shirts into tiny little squares to the disgruntled packrats of the world letting their resistance be known in a litany of follow-up think Continue Reading