Category Archives: Inspiration Information

Todd Pierce  

The Left-Brain-Right-Brain Battle   July 10, 2019

Are you a right-brain or a left-brain thinker? Do you even know? How many times have you heard, if you think of yourself as a creative person, then you might be a right-brain thinker? Or, if you’re a highly organized and logical person, then you may be a left-brain thinker? These distinctions have been said to guide people to function Continue Reading

     
Andy Zetek  

The Art of Japanese Design Techniques   June 25, 2019

If there’s one thing western design has benefitted from, it’s Japan. Design has always been a cross pollination of ideas, and the influence of Japanese design, art and architecture on creative forms in Europe and the Americas has been powerful. For a better grasp on this influence, I’ve centered on the techniques specific to Japanese design that make it effective, Continue Reading

     
Dan Wu  

Fovea, Peripheral Vision and Web Design   April 23, 2019

I have learned a small fun fact about our eyes. Hold your arm straight out and look at your thumb. The size of your thumbnail is how much your eyes can see in high resolution, which is your focus vision. Everywhere around your thumbnail, you can only see in low resolution. When we look at one word like “here”, we Continue Reading

     
Maggie Curran  

A Game of Ads for Game of Thrones   March 26, 2019

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting over a year for arrives. Yes, spring is here. But more importantly, winter Continue Reading

     
Amy Clardy  

10 Famous Logos with Hidden Messages   March 19, 2019

We’ve been working on a lot of fun branding projects recently where we’ve had an opportunity to explore redesigning our clients’ existing logos. This has sparked a lot of conversation around the meaning behind a logo and what it informs the audience about the brand. I thought it would be entertaining to take a look at 10 famous logos and Continue Reading

     
Andy Zetek  

Lessons from the Bauhaus 100 Years On   February 20, 2019

In design school, in addition to a practical education in the use of programs and the principles of design, I gained a thorough survey of art history. One of my favorite eras to learn about—and maybe the most relevant to design—was the Modernist era of the early 20th century. Countless artistic movements emerged from this time, and number one among Continue Reading

     
Matt Roman  

Skill Up for the New Year   January 15, 2019

At the end of every year, people around the world begin crafting lofty resolutions, lists filled with things they’ll likely abandon by February, or March if they’re lucky. Societally, we do this out of tradition. And that puts a lot of pressure on us to come up with something unique to achieve. But often, we just repeat a failed resolution Continue Reading

     
Maggie Curran  

A Holiday Gift Guide for the Whole Agency   December 19, 2018

The holidays are a tough time for procrastinators. If you’re like me (and I hope for your sake you’re not), you’re probably spending most of your evenings speed surfing the Internet for last-minute gifts. Finding that perfect mix of sentimental and substantial can be tricky, having endless options to choose from definitely doesn’t help and, with mere days left to Continue Reading

     
Todd Pierce  

Shedding the Weight   October 2, 2018

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health. In an attempt to rebrand itself away from your mother’s diet program, Weight Watchers has shifted towards branding themselves as a health and wellness organization that Continue Reading

     
Carlie Miller  

8 Inspiring Newsletters to Help Take Back Your Inbox   September 25, 2018

In today’s attention economy where views equal dollars and content is being thrown at us wherever we look, it’s easy for people to be passive consumers—reading newsletters you didn’t subscribe to, watching Instagram ads that don’t pertain to you just because they’re in your feed or listening to that U2 album you never chose to download. It’s a habit that Continue Reading