Category Archives: Inspiration Information

Joshua P. Ferguson  

Marketing in an Age of Distraction: 4 Key Takeaways from Hit Makers   February 27, 2018

Among the maxims that generally ring true for my life: books are for escaping (i.e. exclusively fiction) and articles, magazines and newspapers are for learning (i.e. nonfiction). I decided to challenge this in 2018 with Hit Makers: The Science of Popularity in an Age of Distraction.  Written by The Atlantic senior editor Derek Thompson and published last year, Hit Makers examines how psychology and market forces come Continue Reading

Leah Cho  

New Year’s Resolutions Management 101   January 30, 2018

Every January, friends, co-workers and the internet goes all in on the topic of New Year’s Resolutions. People talk about dedicating at least 21 days to a resolution to be sure that it sticks. Others point out that even if it does stick on day 22, it might still be months before you actually reap the benefits of all that Continue Reading

Anna Woodward  

Campaign Crush: OkCupid is DTF   January 23, 2018

If you’d asked me a few weeks ago if I was interested in anything OkCupid had to offer, I’d answer with a resounding “no.” I’m definitely not the online dating expert of the office and based on my limited experience and the stories of friends and acquaintances, the results of online dating tend to range from downright horrible to “meh.” Continue Reading

Todd Pierce  

Timeless Logos: If it Aint Broke… Don’t Fix It   January 16, 2018

When you think of the something that has “stood the test of time” what comes to mind? Is it a building, a clothing trend, your favorite restaurant or maybe a relationship? Well something that may not necessarily come to mind, but certainly should, is a logo. A great logo means a brand is recognizable at just a glance, but some Continue Reading

Katie Baird  

Dear Santa: The BMSD Holiday Wish List   December 19, 2017

As a team of creatives, we spend all of our time absorbing rad stuff—be it cool designs, cool products or cool inspiration that we can draw from to do awesome work for our clients. Not everything we find gets parlayed into client work though. We gotta save some of that cool stuff for ourselves. Last year we collected some of Continue Reading

Todd Pierce  

Worldly Design Inspiration   November 21, 2017

Our tendency to seek inspiration from the same places can be what gets us stuck in creative ruts. If you read my last blog post, you may remember that I traveled around Asia just a few months ago. Aside from the amazing sights, one thing that I took away from the trip was the design inspirations that I find myself Continue Reading

Carlie Miller  

Building Buzz with Amazon’s Treasure Truck   October 3, 2017

  If you’ve driven around Chicago over the past several weeks, you may have spotted a bright blue “Treasure Truck” driving down the road. Thanks to the truck’s unique, stand-out design, it’s hard to think that someone could drive past all that blue and red or all those circus-like embellishments and not have at least some curiosity about what you Continue Reading

Joshua P. Ferguson  

What We Learned: Brand New Conference 2017   September 19, 2017

Over the course of last Thursday and Friday, the whole BMSD team migrated to our conference room for two days of virtual attendance at this year’s Brand New Conference. An annual gathering of marketers, designers, copywriters and all-around creative people who discuss progressive ideas in branding and brand identities, the Brand New Conference is the brainchild of Under Consideration, a Continue Reading

Joshua P. Ferguson  

Campaign Crush: Save the Food   September 5, 2017

Everyone in the BatesMeron office knows I’m the resident stickler about recycling. If you want to know what can and can’t be thrown into the blue bin, look no further. My passion for homegrown environmentalism doesn’t stop with recycling. I try my hardest to stay informed about and contribute to energy and waste conservation generally, which is why I’ve been Continue Reading

Tarah Kraft  

Your Twitter Strategy: Getting Creative in 140 Characters   July 18, 2017

Since its launch more ten years ago, Twitter has proven to be a great marketing platform for brands. By using a strong Twitter strategy and brand voice, while still connecting with consumers in a fun and conversational way, brands have made the platform a lasting creative outlet for unique marketing. But, in a sea of 500 million tweets a day, Continue Reading