Category Archives: Design & Conquer

Vivienne Apsey  

The Trials and Tribulations of a Young Designer: How Prototyping Saved Me   August 13, 2019

As any fellow creative can attest to, there are many lessons from art school that follow us into our careers. We look at our x-acto blade scars and feel pride in the projects that we put our (literal) blood, sweat and tears into. However, no one warns the ambitious, young student about the real-world complexities of taking your first professional Continue Reading

     
Matt Roman  

Technical Tricks for Working Faster in Illustrator   August 6, 2019

  As a designer, there’s a valuable amount of time that goes into conceptualizing an idea when working on a new brand or project. It’s arguably the most important component of the work we do. Being able to really dig into each aspect during the beginning phases and then expand upon that research is vital to a successful end product Continue Reading

     
Andy Zetek  

The Art of Japanese Design Techniques   June 25, 2019

If there’s one thing western design has benefitted from, it’s Japan. Design has always been a cross pollination of ideas, and the influence of Japanese design, art and architecture on creative forms in Europe and the Americas has been powerful. For a better grasp on this influence, I’ve centered on the techniques specific to Japanese design that make it effective, Continue Reading

     
Dan Wu  

Fovea, Peripheral Vision and Web Design   April 23, 2019

I have learned a small fun fact about our eyes. Hold your arm straight out and look at your thumb. The size of your thumbnail is how much your eyes can see in high resolution, which is your focus vision. Everywhere around your thumbnail, you can only see in low resolution. When we look at one word like “here”, we Continue Reading

     
Andy Zetek  

Audiovisual: When Record Labels & Designers Come Together   April 16, 2019

In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to make resonant and effective design. The music industry is no exception. Indie labels have always had a penchant for permissiveness with their musical artists Continue Reading

     
Horacio Acevedo  

Trust in Experience Design   April 9, 2019

Every day we hear about new cases of websites getting hacked or personal information being leaked due to a security breach (and often the corporate negligence that led to it). But even with all of this, we still find ourselves voluntarily providing online services with our personal information and ongoing business. And doing it more and more often. While a Continue Reading

     
Dan Wu  

Norman Doors and Affordance Online   February 26, 2019

The user is not like me. This sentence is engraved in my brain. When I was in my HCI (Human-Computer Interaction) program at graduate school, one of my professors required us to repeat this sentence loudly three times at both the beginning and the ending of each class. After studying, practicing and experiencing, I started to know the real meaning of Continue Reading

     
Andy Zetek  

Lessons from the Bauhaus 100 Years On   February 20, 2019

In design school, in addition to a practical education in the use of programs and the principles of design, I gained a thorough survey of art history. One of my favorite eras to learn about—and maybe the most relevant to design—was the Modernist era of the early 20th century. Countless artistic movements emerged from this time, and number one among Continue Reading

     
Horacio Acevedo  

Dunkin’: A Rebrand Done Right   January 22, 2019

As a designer, I like to follow many design blogs and feeds. I love reading about new trends and concepts, but one thing that never fails to get my attention is when major companies undergo rebrands. This is because they are usually followed by a flurry of articles on why the new rebrand fails and why it was a step Continue Reading

     
Matt Roman  

Skill Up for the New Year   January 15, 2019

At the end of every year, people around the world begin crafting lofty resolutions, lists filled with things they’ll likely abandon by February, or March if they’re lucky. Societally, we do this out of tradition. And that puts a lot of pressure on us to come up with something unique to achieve. But often, we just repeat a failed resolution Continue Reading