Category Archives: Creative Capitalism

Joshua P. Ferguson  

The Modern Business of Creativity   September 18, 2018

  Recently, a peer pointed me to an article in the New Statesman, a British current events magazine. The article, entitled “The Death of Don Draper,” posits the demise of the ad industry as we know it. A perennially adored think piece topic—your reading this proves that not even I am immune—this particular meditation on the subject points to the Continue Reading

     
Leah Cho  

The Power of Product Placement   September 11, 2018

A few weeks ago, Netflix released a romcom that essentially broke the internet (and probably some hearts as well). Although I’d love to deep dive into all of the reasons why I adore the movie To All the Boys I’ve Loved Before, it actually birthed another interest that sent me down the internet hole of hours of research on other Continue Reading

     
Melissa Muñoz  

The InstaNovel: Your Fave New Way to Read on Instagram   August 28, 2018

When pondering the meaning of life and that age-old marketing question, what is the coolest brand on the block doing innovative new things that make you say “wow,” one can be forgiven for not skipping straight to an institution like a library. That’s about to change. Libraries have a reputation for being stodgy and traditional, but the New York Public Continue Reading

     
Carlie Miller  

Instagrammable Pop-Up Events | A 29Rooms Review   July 31, 2018

If you’ve been scrolling around Instagram or Facebook the last few months, you’ve probably noticed ads for (or pictures from) experiential pop-up events appearing in your newsfeed. These events, 29Rooms by women’s lifestyle website Refinery29 and wndr’s Infinity Mirror Room, are marketed as unique installations to “fuel your imagination” and to “explore a new genre of immersive experience.”     Catering Continue Reading

     
Joshua P. Ferguson  

Brand Tribalism: The Good, The Bad and the Community   July 17, 2018

  I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing minds about self-identity and the role brands play. Then, tribe seemed to me like a hippy-dippy term that gave our work an air of gravitas Continue Reading

     
Leah Cho  

Moving Forward with Solstice FWD   July 10, 2018

A couple of weeks ago, I had the pleasure of attending the digital innovation summit Solstice FWD 2018: Being Human. It was incredible. Although everyone enjoys walking away with some cool freebies (as seen below), I truly had an educational, inspiring and genuinely fun day hearing intelligent speakers, networking with other attendees and getting hands-on interactive experience with new technology.   Continue Reading

     
Maggie Curran  

The Inspiring Work of Our Most Charitable Clients   June 20, 2018

One of the best parts of working for BatesMeron is that there’s something to love about each of our clients. We work with brands that are witty, hardworking, honest and exciting, and get the opportunity to make them even better with our branding and marketing expertise. It’s an essential part of Our Manifesto: we intentionally work with clients who share Continue Reading

     
Becka Bates  

BatesMeron was just named THE TOP Branding Agency in Chicago by Clutch.co and we’re swooning. Here’s why.   April 3, 2018

Last week, BatesMeron was named the #1 Branding Agency in Chicago by Clutch.co. The announcement was made in their press release highlighting the highest-ranking marketing and advertising agencies in Chicago for 2018. This is a really big deal to us. It’s not like we haven’t won awards before. We’ve been recognized our fair share for our creative and strategic branding and Continue Reading

     
Todd Pierce  

We Proudly Celebrate   March 20, 2018

On March 8th we celebrated International Women’s Day, a day in which we recognize the extraordinary contribution of women in today’s world. According to the International Women’s Day website, March 8th “is a global day celebrating the social, economic, cultural and political achievements of women.” Several companies joined the celebration this year with different forms of advertisements and marketing campaigns. Continue Reading