Category Archives: Creative Capitalism

Carlie Miller  

5 Brands Using Experiential Marketing at SXSW   March 13, 2018

South by Southwest is in full-swing again with a wide array of film screenings, concerts, speakers, interactive exhibitions and more. Dedicated to the broad mission of ” helping creative people achieve their goals,” SXSW brings together innovate brands, artists, thought leaders and consumers for 10 immersive days in Austin, Texas. Many big brands set up shop for the event in Continue Reading

Todd Pierce  

Timeless Logos: If it Aint Broke… Don’t Fix It   January 16, 2018

When you think of the something that has “stood the test of time” what comes to mind? Is it a building, a clothing trend, your favorite restaurant or maybe a relationship? Well something that may not necessarily come to mind, but certainly should, is a logo. A great logo means a brand is recognizable at just a glance, but some Continue Reading

Carlie Miller  

The Shift from the Retail Store to the Retail Experience   January 9, 2018

When I first moved to Chicago 8 years ago, I would take trips to the grocery store weekly where I would browse the aisles until I checked off everything on my list. Today, my trips to the grocery store involve the same aisle browsing, but now to get to the same groceries that I was buying before, I walk past Continue Reading

Becka Bates  

BatesMeron Ranks as a Global Leader in Clutch 2017 List   January 2, 2018

  It wasn’t easy, but we hung on to this news for a little while so we can start 2018 off on the right foot. It’s with tremendous honor that we’re able to announce that we’ve been named as a top creative agency in Clutch’s annual rankings for the second year running. This year, Clutch built on its yearly list with Continue Reading

Melissa Muñoz  

Wrapping Up 2017   December 12, 2017

What do you get when you offer BatesMeroners an opportunity to hear from creatives on their biggest takeaways from 2017? A very excited staff, that’s what. Last week, our friends at Palmer Printing offered us the opportunity to do just that—plus a surprise finale we’re excited to share with all of you! Palmer celebrated their 80th anniversary with a shindig Continue Reading

Carlie Miller  

How Brands are Using Facial Recognition Technology   November 14, 2017

Among the recently released iPhone X’s myriad new features, the ability for the device to handle facial recognition has probably been the most widely discussed (and critiqued) over the last several weeks. While many consumers have taken to social media to voice their skepticism of the technology, citing a “creepy” factor, there is little doubt that the technology is here Continue Reading

Joshua P. Ferguson  

Beware of Infinite Content   November 7, 2017

Arcade Fire is a rare breed of band. They can pen insanely catchy songs, the kind that send you into singalong fits, while also delivering contemplative, and at times biting, social commentary. Over the course of their 15-plus year career, they’ve tackled everything from death and religion to suburban blight to ambient intimacy and our obsession with self—topics that today’s Continue Reading

Carlie Miller  

Building Buzz with Amazon’s Treasure Truck   October 3, 2017

  If you’ve driven around Chicago over the past several weeks, you may have spotted a bright blue “Treasure Truck” driving down the road. Thanks to the truck’s unique, stand-out design, it’s hard to think that someone could drive past all that blue and red or all those circus-like embellishments and not have at least some curiosity about what you Continue Reading

Anna Woodward  

TV Show Marketing in the Digital Age   August 15, 2017

If there’s one thing all members of the BMSD staff have in common, it’s our unabashed love of quality television. We don’t all watch the same shows, but where there’s overlap, we carve out a good chunk of time before work each day to discuss every last detail. And as branding and marketing nerds, we inevitably dissect the ways these Continue Reading

Carlie Miller  

The Thrill of the New Observation Deck Experience   August 1, 2017

This past weekend I had a couple friends visit from out of town. Naturally, we worked our way through all the obligatory Chicago tourist activities. We shopped on Michigan Avenue, went to Navy Pier, ate deep dish pizza and we also checked out the new TILT! experience at the John Hancock Center. I can remember visiting the observation deck at Continue Reading