Category Archives: Creative Capitalism

Dan Wu  

The Best Way to Create Information Architecture   September 12, 2019

We’ve all experienced the frustration of navigating a website and being unable to find the information we need. That’s what usability test sessions are for. As a participant in one of these sessions, I helped test the usability of a photography studio’s website. One of my tasks was finding the price for a family shoot on the site. As I Continue Reading

     
Linda Dao Ohr  

Consistent Branding: Keeping the Sales vs Marketing Peace   August 19, 2019

Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any organization. And, like most issues that arise, a lack of effective communication is to blame. From the sales team perspective, the problem is obvious: Marketing spends their Continue Reading

     
Amy Clardy  

Easter Eggs Can Delight Your Audience   July 23, 2019

You may be wondering why we’re talking about Easter eggs in July. We’re not talking about the plastic eggs with chocolate and other prizes inside. Instead, Easter eggs in the marketing world are hidden gems, features or moments of surprise buried within content, advertisements, software and throughout the internet. They are designed to catch you off guard and make you Continue Reading

     
Horacio Acevedo  

Avoiding Dark Patterns   June 18, 2019

In a previous blog, I wrote about the way in which website design intentionally creates a sense of trust so that users can feel at ease in providing personal information. Consequently, we have seen a rise of new and acceptable web pages that would otherwise seem taboo. Information gathering has become an additional source of income for many new online Continue Reading

     
Becka Bates  

The Proof is in the Portfolio: The Work that Came in Clutch in 2018   June 13, 2019

We’re not ones to toot our own horn, but we’ve just got to say: nothing feels better than ranking on Clutch. If you’re not familiar, Clutch is a B2B rating and review platform that uses objective feedback from real clients, in addition to other qualifiers like quality of work, to determine company rankings both nationally and locally. That’s why we Continue Reading

     
Maggie Curran  

Targeted Ads: Friend or Foe?   May 28, 2019

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked through to the site, and less than five minutes later, I was short $125 that I had when I got into bed. Targeted advertising: powerful Continue Reading

     
Todd Pierce  

A Creative’s Guide to Collaboration   April 30, 2019

I am sure everyone has heard the old saying “there is no I in TEAM”—and yes I can feel your eyes rolling just thinking about it. Whether the statement is dated or not, the meaning still speaks the truth. Being a designer may seem like a very independent type of work, and although many designers tend to work on their Continue Reading

     
Andy Zetek  

Audiovisual: When Record Labels & Designers Come Together   April 16, 2019

In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to make resonant and effective design. The music industry is no exception. Indie labels have always had a penchant for permissiveness with their musical artists Continue Reading

     
Matt Roman  

The Core of a Campaign: 2020 Edition   April 2, 2019

As declarations for the 2020 presidential election continue to roll in, campaigns are roaring to life. Candidates are wasting little time deploying their donation machines and email campaigns about attending an upcoming rally. With these campaigns comes a feast of new branding to critique. Every four years, we see the same traditional campaigns surface. Red and blue, through and through. Continue Reading

     
Joshua P. Ferguson  

Does Your Brand Have a Higher Calling?   March 13, 2019

  It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here. They’re just the latest example of a brand leveraging a lofty purpose to get in good with consumers (and then getting taken to task over whether Continue Reading