Category Archives: BatesMeron

Melissa Muñoz  

The InstaNovel: Your Fave New Way to Read on Instagram   August 28, 2018

When pondering the meaning of life and that age-old marketing question, what is the coolest brand on the block doing innovative new things that make you say “wow,” one can be forgiven for not skipping straight to an institution like a library. That’s about to change. Libraries have a reputation for being stodgy and traditional, but the New York Public Continue Reading

Maggie Curran  

Marketing to Women: The Dos and The (Please Definitely) Don’ts   August 21, 2018

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story. We’re all too familiar with the sad stereotypes of the distressed 1950s housewife in old cleaning product advertisements, but the sexism remains right up until the present-day woman, standing outside of her tub, wearing a towel, shaving her already hairless legs in Continue Reading

Katie Baird  

Personal Influence: A Designer Looks Back   August 14, 2018

I didn’t always know I wanted to be a graphic designer. And honestly, I didn’t even really understand what one was until I was in college. One thing is for sure though, I’ve always had a strong interest in the visual. Looking back, I remember things that I just LOVED the look of—a web comic, photography style, illustration, specific poster. Continue Reading

Todd Pierce  

Brands We Love: Social Mobility Foundation   August 7, 2018

As a designer, one of my passions is to create work that is inspirational and serves a real purpose. Not everything is purely for looks—when you can evoke someone to stop and really think about a brand or message and how it affects their everyday life, that’s priceless in my mind. Reflecting on this, I wondered how I could incorporate Continue Reading

Carlie Miller  

Instagrammable Pop-Up Events | A 29Rooms Review   July 31, 2018

If you’ve been scrolling around Instagram or Facebook the last few months, you’ve probably noticed ads for (or pictures from) experiential pop-up events appearing in your newsfeed. These events, 29Rooms by women’s lifestyle website Refinery29 and wndr’s Infinity Mirror Room, are marketed as unique installations to “fuel your imagination” and to “explore a new genre of immersive experience.”     Catering Continue Reading

Becka Bates  

6 Questions for Dan Corry   July 23, 2018

Meet Dan Corry, BatesMeron’s newest design intern! As an incoming senior at the University of Illinois Urbana-Champaign, Dan is majoring in Advertising with a distinct love for graphic design. Dan’s passion and energy are a welcome addition to our team and we’re so excited to see what he creates. I interviewed Dan as part of our 6 Questions feature: a Continue Reading

Joshua P. Ferguson  

Brand Tribalism: The Good, The Bad and the Community   July 17, 2018

  I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing minds about self-identity and the role brands play. Then, tribe seemed to me like a hippy-dippy term that gave our work an air of gravitas Continue Reading

Leah Cho  

Moving Forward with Solstice FWD   July 10, 2018

A couple of weeks ago, I had the pleasure of attending the digital innovation summit Solstice FWD 2018: Being Human. It was incredible. Although everyone enjoys walking away with some cool freebies (as seen below), I truly had an educational, inspiring and genuinely fun day hearing intelligent speakers, networking with other attendees and getting hands-on interactive experience with new technology.   Continue Reading

Matt Roman  

A Craft of Your Own   July 3, 2018

I recently attended CreativeMornings’ breakfast lecture series for the month of June featuring Adé Hogue, a designer and lettering artist. He delivered a personal reflection on this month’s theme of “Craft” and what that means to him, outlining three key steps of creating a craft for yourself to pursue: define, develop, share. What struck me as most interesting was the Continue Reading

Melissa Muñoz  

Queer Eye for Creatives   June 26, 2018

Thanks to the Queer Eye reboot, my Grinch-heart has grown three sizes this season. Everyone I know, myself included, seems to be in love with these sweet, quick-witted, ultra-stylish men. So much so, in fact, that I have been on the hunt for ways I can sneak even more of their good-natured, Oprah-level ah-ha moments into my life outside of Netflix Continue Reading