Category Archives: BatesMeron

Matt Roman  

Design for Better   October 30, 2018

As designers, we’ve worked tirelessly to hone a craft we hold near and dear to our hearts—stemming from sleepless nights in the matte room to countless hours staring into blue light rays. So, we often get into a mindset of feeling like we’re owed something for our devotion. Whether that’s a killer portfolio piece, a self-congratulatory award to put on Continue Reading

     
Maggie Curran  

Uber’s Constant Rebranding Won’t Fix Neglected Company Culture   October 23, 2018

I grew up, as I’m sure we all did, reciting a rule that was engrained in my memory from the first time a police officer came to my elementary school for a fundamental safety lesson: never get in a stranger’s car. That’s why it’s incredible that, flash forward to today, I hop into strangers’ cars at least once a week, Continue Reading

     
Becka Bates  

Six Questions for Dan Wu   October 5, 2018

Get to know the newest intern to join the BatesMeron team, Dan Wu! Dan is joining us as our web development intern, helping to bring our designs to life for clients with her amazing programming skills. I interviewed Dan as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes Continue Reading

     
Todd Pierce  

Shedding the Weight   October 2, 2018

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health. In an attempt to rebrand itself away from your mother’s diet program, Weight Watchers has shifted towards branding themselves as a health and wellness organization that Continue Reading

     
Carlie Miller  

8 Inspiring Newsletters to Help Take Back Your Inbox   September 25, 2018

In today’s attention economy where views equal dollars and content is being thrown at us wherever we look, it’s easy for people to be passive consumers—reading newsletters you didn’t subscribe to, watching Instagram ads that don’t pertain to you just because they’re in your feed or listening to that U2 album you never chose to download. It’s a habit that Continue Reading

     
Joshua P. Ferguson  

The Modern Business of Creativity   September 18, 2018

  Recently, a peer pointed me to an article in the New Statesman, a British current events magazine. The article, entitled “The Death of Don Draper,” posits the demise of the ad industry as we know it. A perennially adored think piece topic—your reading this proves that not even I am immune—this particular meditation on the subject points to the Continue Reading

     
Leah Cho  

The Power of Product Placement   September 11, 2018

A few weeks ago, Netflix released a romcom that essentially broke the internet (and probably some hearts as well). Although I’d love to deep dive into all of the reasons why I adore the movie To All the Boys I’ve Loved Before, it actually birthed another interest that sent me down the internet hole of hours of research on other Continue Reading

     
Matt Roman  

Designing an Isle (of Dogs)   September 4, 2018

There are few things I cherish more than waking up on Saturday morning, getting brunch, and following up with a midday movie. I’m a huge proponent for reserved seating, so I adamantly select what I’m going to see the night before. I can’t recall a time that I’ve been more captivated by a film’s movie poster than when I first Continue Reading

     
Melissa Muñoz  

The InstaNovel: Your Fave New Way to Read on Instagram   August 28, 2018

When pondering the meaning of life and that age-old marketing question, what is the coolest brand on the block doing innovative new things that make you say “wow,” one can be forgiven for not skipping straight to an institution like a library. That’s about to change. Libraries have a reputation for being stodgy and traditional, but the New York Public Continue Reading

     
Maggie Curran  

Marketing to Women: The Dos and The (Please Definitely) Don’ts   August 21, 2018

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story. We’re all too familiar with the sad stereotypes of the distressed 1950s housewife in old cleaning product advertisements, but the sexism remains right up until the present-day woman, standing outside of her tub, wearing a towel, shaving her already hairless legs in Continue Reading