Category Archives: BatesMeron

Horacio Acevedo  

Dunkin’: A Rebrand Done Right   January 22, 2019

As a designer, I like to follow many design blogs and feeds. I love reading about new trends and concepts, but one thing that never fails to get my attention is when major companies undergo rebrands. This is because they are usually followed by a flurry of articles on why the new rebrand fails and why it was a step Continue Reading

     
Matt Roman  

Skill Up for the New Year   January 15, 2019

At the end of every year, people around the world begin crafting lofty resolutions, lists filled with things they’ll likely abandon by February, or March if they’re lucky. Societally, we do this out of tradition. And that puts a lot of pressure on us to come up with something unique to achieve. But often, we just repeat a failed resolution Continue Reading

     
Maggie Curran  

A Holiday Gift Guide for the Whole Agency   December 19, 2018

The holidays are a tough time for procrastinators. If you’re like me (and I hope for your sake you’re not), you’re probably spending most of your evenings speed surfing the Internet for last-minute gifts. Finding that perfect mix of sentimental and substantial can be tricky, having endless options to choose from definitely doesn’t help and, with mere days left to Continue Reading

     
Carlie Miller  

The Power of Project Management   December 4, 2018

Project management is something we take seriously here at BatesMeron. Behind every logo, tagline, brochure or website we create for a client is a planned series of steps to ensure that a creative project makes it into a client’s hands on time and as expected. While the work of my role as an Account Manager at BatesMeron isn’t as outwardly Continue Reading

     
Becka Bates  

Six Questions for Horacio Acevedo   November 21, 2018

Meet Horacio Acevedo, BatesMeron’s newest Senior Designer! A lifelong Chicagoan and urban arts enthusiast, Horacio brings to the table an eye for clean, minimal design and the ability to work across a variety of disciplines to bring our clients’ dreams to life. I interviewed Horacio as part of our 6 Questions feature: a series of one-on-one interviews with people we Continue Reading

     
Joshua P. Ferguson  

Serious Play: The Importance of Fun in Design   November 18, 2018

“There is no creative aspect of graphic design more enjoyable or rewarding than the indulgence in play,” said Bradbury Thompson, the famous designer, typographer and art director. In the thrum of any given work day, these are words that can easily fall by the wayside as the demands of projects pile up and the tick of the clock continues its steady Continue Reading

     
Horacio Acevedo  

Building a Strong Understanding of Graphic Design through Urban Arts   November 6, 2018

As an aspiring graphic designer, I began my education with what I thought would be a great disadvantage. I did not have my first computer until my junior year of college and I had no experience in programs such as Abode Illustrator, Photoshop or InDesign. I felt I was behind in a classroom full of students who had taken graphic Continue Reading

     
Matt Roman  

Design for Better   October 30, 2018

As designers, we’ve worked tirelessly to hone a craft we hold near and dear to our hearts—stemming from sleepless nights in the matte room to countless hours staring into blue light rays. So, we often get into a mindset of feeling like we’re owed something for our devotion. Whether that’s a killer portfolio piece, a self-congratulatory award to put on Continue Reading

     
Maggie Curran  

Uber’s Constant Rebranding Won’t Fix Neglected Company Culture   October 23, 2018

I grew up, as I’m sure we all did, reciting a rule that was engrained in my memory from the first time a police officer came to my elementary school for a fundamental safety lesson: never get in a stranger’s car. That’s why it’s incredible that, flash forward to today, I hop into strangers’ cars at least once a week, Continue Reading

     
Becka Bates  

Six Questions for Dan Wu   October 5, 2018

Get to know the newest intern to join the BatesMeron team, Dan Wu! Dan is joining us as our web development intern, helping to bring our designs to life for clients with her amazing programming skills. I interviewed Dan as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes Continue Reading