Category Archives: BatesMeron

Melanie Davis  

Holiday Cards & Wrappings Guide   December 4, 2012

Our conference room has looked a little bit like Santa’s workshop for the past week as we assemble holiday gifts for our clients, complete with cards designed by little old us. We’ve also had the chance to design some holiday cards for our clients. These cards help our clients capture the magic of the season, reinforce their brands and say Continue Reading

     
Becka Bates  

6 Questions for: April Herring   November 27, 2012

April Herring is the New Product Development and Marketing Manager at Pacific Plug & Liner. Consider that PP&L grows enough young plants to fill their 250,000-square-foot facility, and let your mind boggle at the product development and marketing heavy lifting that would require. Luckily, April is an endless font of energy, and her cheerful personality makes any project seem easier. Continue Reading

     
Todd Pierce  

Color for Dummies   November 20, 2012

What Is the Difference Between RGB, CMYK and Pantone Colors? At BatesMeron we work with a lot of clients who rely on us to not only design creative work but also complete their printing needs. We use our knowledge of the different color modes to ensure that their printed pieces turn out perfectly. Now, we’re fully aware that we are Continue Reading

     
Melanie Davis  

Ermagif!   November 15, 2012

Oxford American Dictionaries has officially crowned “GIF” as its 2012 Word of the Year. To win this honor, GIF beat out Eurogeddon, Super PAC, superstorm, nomophobia (the fear of being away from your mobile phone), Higgs boson and MOOC, as well as YOLO—for which we say, thank goodness. “The GIF, a compressed file format for images that can be used Continue Reading

     
Nina Altadonna  

Getting into the Advertising Spirit   November 13, 2012

Hopefully you’ve finished all your Halloween candy, because you best believe it’s that time of year again. Yes, I’m referring to that blissful, magical season between Halloween and Christmas—the one that tends to skip right over Thanksgiving—the time I shall call “Holiday Marketing Time!” Just as horrific as a child feels watching a “Back to School” commercial, holiday marketing can Continue Reading

     
Melanie Davis  

The Best and Worst Election-Themed Campaigns   November 6, 2012

It’s Election Day! Hopefully you’ve already voted or have plans to do so after work, so we can turn our attention to less important things…like rolling our eyes at terrible election-related campaigns. Every four years, brands deck themselves in red, white and blue to try to shine some of the election spotlight on their products and services. Now, not all Continue Reading

     
Becka Bates  

6 Questions for: Diane Yetter   October 30, 2012

Diane Yetter, CPA, MST is the president and founder of YETTER, a sales tax consulting and tax technology firm in business since 1996. But that doesn’t encompass everything she does. Diane is a strategist, advisor, speaker and author in the field of sales and use tax. She’s also an educator. As the founder of The Sales Tax Institute, she helps Continue Reading

     
Andrew Lewis  

Brand Evolution   October 23, 2012

A Relevant and Refreshing Conversation with Your Customers Understanding the importance of remaining different and exciting, some of the most iconic brands have been known to refresh their image. Most recently, Wendy’s has replaced their logo and tagline for the first time since 1983 in an effort to reposition the brand and venture into a broader arena of quick service Continue Reading

     
Nina Altadonna  

The Top 12 Ad-spired Halloween Costumes   October 16, 2012

The sudden invasion of pumpkins at your grocery store and the nonstop commercials promoting Hocus Pocus can mean one thing and one thing only—Halloween is near. With the spooky spirit of Halloween spreading, I feel it necessary to help you find inspiration for your upcoming 2012 costume. And since inspiration can come from just about anywhere, I’m going to break Continue Reading

     
Fred Schaaf  

Stop Slacking and Start Doodling   October 9, 2012

Working at a design firm surrounded by creatives, I get to witness some of the freshest designs and copy come together on a daily basis—though my role is focused on keeping people and projects on time, not designing. Although my lack of current design program knowledge may make some cringe (I am so CS4), at least there is one place Continue Reading