Category Archives: BatesMeron

Dan Wu  

Fovea, Peripheral Vision and Web Design   April 23, 2019

I have learned a small fun fact about our eyes. Hold your arm straight out and look at your thumb. The size of your thumbnail is how much your eyes can see in high resolution, which is your focus vision. Everywhere around your thumbnail, you can only see in low resolution. When we look at one word like “here”, we Continue Reading

     
Andy Zetek  

Audiovisual: When Record Labels & Designers Come Together   April 16, 2019

In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to make resonant and effective design. The music industry is no exception. Indie labels have always had a penchant for permissiveness with their musical artists Continue Reading

     
Horacio Acevedo  

Trust in Experience Design   April 9, 2019

Every day we hear about new cases of websites getting hacked or personal information being leaked due to a security breach (and often the corporate negligence that led to it). But even with all of this, we still find ourselves voluntarily providing online services with our personal information and ongoing business. And doing it more and more often. While a Continue Reading

     
Matt Roman  

The Core of a Campaign: 2020 Edition   April 2, 2019

As declarations for the 2020 presidential election continue to roll in, campaigns are roaring to life. Candidates are wasting little time deploying their donation machines and email campaigns about attending an upcoming rally. With these campaigns comes a feast of new branding to critique. Every four years, we see the same traditional campaigns surface. Red and blue, through and through. Continue Reading

     
Maggie Curran  

A Game of Ads for Game of Thrones   March 26, 2019

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting over a year for arrives. Yes, spring is here. But more importantly, winter Continue Reading

     
Amy Clardy  

10 Famous Logos with Hidden Messages   March 19, 2019

We’ve been working on a lot of fun branding projects recently where we’ve had an opportunity to explore redesigning our clients’ existing logos. This has sparked a lot of conversation around the meaning behind a logo and what it informs the audience about the brand. I thought it would be entertaining to take a look at 10 famous logos and Continue Reading

     
Joshua P. Ferguson  

Does Your Brand Have a Higher Calling?   March 13, 2019

  It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here. They’re just the latest example of a brand leveraging a lofty purpose to get in good with consumers (and then getting taken to task over whether Continue Reading

     
Dan Wu  

Norman Doors and Affordance Online   February 26, 2019

The user is not like me. This sentence is engraved in my brain. When I was in my HCI (Human-Computer Interaction) program at graduate school, one of my professors required us to repeat this sentence loudly three times at both the beginning and the ending of each class. After studying, practicing and experiencing, I started to know the real meaning of Continue Reading

     
Andy Zetek  

Lessons from the Bauhaus 100 Years On   February 20, 2019

In design school, in addition to a practical education in the use of programs and the principles of design, I gained a thorough survey of art history. One of my favorite eras to learn about—and maybe the most relevant to design—was the Modernist era of the early 20th century. Countless artistic movements emerged from this time, and number one among Continue Reading

     
Becka Bates  

Six Questions for Amy Clardy   January 28, 2019

Get to know the newest member to join the BatesMeron team, Amy Clardy! Amy is our new Account Manager, bringing with her extensive industry experience and plenty of personality. I interviewed Amy as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes I like to turn the tables and put our Continue Reading