Category Archives: BatesMeron

Taylor Wells  

A Very BatesMeron Holiday Carol   December 22, 2015

‘Twas a few days before Christmas, and at BatesMeron, the whole team was real busy getting the year’s final work done… [MORE]

     
BatesMeron  

The Importance of a Creative Outlet   December 15, 2015

When’s the last time you took an art class or read a book for fun? Maybe sketch writing and stand-up are totally your thing, or if you’re like me, a date with a glass of wine… [MORE]

     
Melissa Muñoz  

Inside Sweet 301: A Look at Graphic Standards   December 8, 2015

If you’ve worked with BatesMeron to create, reimagine or tweak a brand, you understand how much work goes into our process. After interviews, brainstorms, research, collaboration and lots of creative juice, you receive a shiny new brand—congratulations! A new or revitalized brand is certainly something to get excited about. It’s the fully realized identity that represents the services, values and skills that Continue Reading

     
BatesMeron  

A BatesMeron Thanksgiving   November 25, 2015

The first Chicago snows have fallen, and though we may not be all that grateful that the late-season summer has finally subsided, all of us at BMSD are thankful that we have wonderful friends and family to spend the holiday with. To celebrate our favorite turkey-filled holiday, we decided to poke around the office and ask everyone what they’re most thankful Continue Reading

     
Becka Bates  

6 Questions for: Tracy Paukstys   November 24, 2015

Tracy Paukstys is the Senior Director of Client Development at Insights in Marketing, one of the top market research consultancies in the business. With over 20 years of experience in consumer research, she’s a pro when it comes to figuring out what people want and how her clients can best provide it for them.  I interviewed Tracy as part of our 6 Continue Reading

     
BatesMeron  

Form and Content in Floral Design   November 17, 2015

As a copywriter, it might go without saying that I’ve always been fascinated by words and writing. What may not be as obvious is my lifelong fascination with everyday design. From baking to knitting to custom shoe design, I’ve always loved working with my hands to create varying forms of art that interact with the world instead of simply sitting on Continue Reading

     
Pilar McQuirter  

3 Quick Tips on Live Tweeting: Our Day at Content Jam   November 10, 2015

Last week, BatesMeron headed to Content Jam, a daylong conference that focuses on teaching professionals how to produce the best online content possible. The day was filled with an incredible roster of speakers ranging from strategists to CEOs. The subjects covered all aspects of content creation, but focused mainly on strategy, promotion and measurement. Getting into the spirit of the Continue Reading

     
Todd Pierce  

Turning Wheelchairs Into Pirate Ships   November 3, 2015

Around this time of year a common topic of discussion amongst people is always Halloween costumes. What will they be? Should it be funny or serious? Should they go all out or make do with household items? For a father named Ryan Weimer in Kaizer, Oregon and his sons, it’s one of the most important conversations of the year. His Continue Reading

     
Carlie Miller  

5 Breast Cancer Awareness Campaigns that Go Beyond the Pink Ribbon   October 27, 2015

Ah, October. The leaves are changing, scary movies are making their way into theaters, and pink ribbons are popping up everywhere. Since 1985, October has been officially designated National Breast Cancer Awareness Month in the US, and corporations and non-profit organizations alike have been jumping at the chance to work this into their marketing campaigns. While some marketing campaigns do little Continue Reading

     
Taylor Wells  

4 Brands That Rule at Halloween Advertising   October 22, 2015

Every year around this time, we see the advertising world getting in on the fun of Halloween. It’s hard to blame them—Halloween is awesome, but some brands are better at taking advantage of the holiday’s appeal than others. This week, I’d like to take some time to celebrate the brands who’ve managed to avoid the awful Halloween puns, the costumed Continue Reading