Category Archives: BatesMeron

BatesMeron  

Font Fallbacks?   September 8, 2015

  Ever find yourself caught in a font rut? Maybe you have a favorite serif or a fallback slab that tend to repeat throughout your portfolio of work. This could be a sort of comfort zone or perhaps you choose these typefaces time and time again subconsciously. As designers, we all develop personal styles, but it’s always good to keep Continue Reading

     
Todd Pierce  

Betting on Design   August 25, 2015

I recently attended my very first horse track this past weekend at Arlington Park in Arlington Heights, IL. Having never been to a track before, I was pretty excited and to discover more here I would go for long walks—and while walking through the parking lot my excitement increased the closer I got. Some people were in their “Sunday Best,” Continue Reading

     
Carlie Miller  

Top 5 Social Media Accounts of Brand Mascots   August 11, 2015

While we’re used to seeing brand mascots such as the Energizer bunny, Mr. Peanut, and the GEICO Gecko on TV commercials, many of these mascots are now also showing up on social media websites with their own personal accounts. Looking at the number of people who follow these brands (some of them have over a million followers), it’s clear to Continue Reading

     
Becka Bates  

6 Questions for: Tom Favorite   August 4, 2015

Tom Favorite is the Marketing Manager at RCN, Chicago’s premier cable, phone and Internet provider. Tom uses his creative mind and extensive marketing experience to constantly bring fresh and compelling new concepts to RCN’s marketing initiatives—often teaming up with BatesMeron to make them a reality. I interviewed Tom as part of our 6 Questions feature—a series of one-on-one interviews with Continue Reading

     
Taylor Wells  

800 Words: Advice to Spice up Your Language   July 28, 2015

It’s official; as of this year, our mother-tongue is estimated to have reached an expansive, gargantuan and frankly astounding 1,025,109.8 words. While I’m personally very interested in finding out how English managed to sneak .8 of a word in there, that’s a mystery for another time. Instead, I’d like to talk today about the fact that of those million-plus words Continue Reading

     
Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand that they’ve solidly positioned themselves as the “value” option for Continue Reading

     
Fred Schaaf  

Design on my Feet   July 14, 2015

Last week while I was sitting on my stoop reading the pile of newspapers that get chucked at my doorstep every morning, I ran across a New York Times article about a new sneaker exhibit at the Brooklyn Museum. The article caught my eye for several reasons: I used to live two blocks from the museum, I have a healthy Continue Reading

     
Melissa Muñoz  

A Case for Proofreading   July 10, 2015

Most projects at BMSD follow a fairly standard process; depending on the job, our team will somewhere along the way kick-off, brainstorm, concept, draft, download, design, write, edit and proof. Let’s take a second to appreciate that last, most unsexy of project responsibilities – proofreading. No matter how big or small a job—be it a business card, brochure, children’s book, Continue Reading

     
BatesMeron  

Fourth of July Roundup   July 7, 2015

Happy 239th birthday, America! In honor of more than two centuries of independence, the team at BatesMeron celebrated sweet freedom in all her glory. Here is a brief, work-appropriate recap of what our holiday weekend looked like. Enjoy!   “This past weekend I celebrated our nation’s birthday on my parents’ farm in the rural hills of northern Missouri. To start, Continue Reading

     
BatesMeron  

Better Brainstorming   June 30, 2015

AIGA recently released some tips to help improve brainstorming sessions—and while reading the piece, I found myself agreeing with many of the points. I’ve always enjoyed the process of a good group brainstorm, but this article helped open my eyes to ways that the creative process of collaboration can be made better. The article starts by identifying several faults in the Continue Reading