Category Archives: BatesMeron

Maggie Curran  

Manage Change Management with Marketing   July 30, 2019

Change is a good thing. That’s the old saying. It’s also a permanent reality for modern enterprises. And whether it’s due to re-organization, technology, shifts in company culture or a rebrand, change is still a good thing, but adjusting to it as an organization can be a whole different story. That adjustment to organizational change is why change management exists—and Continue Reading

     
Amy Clardy  

Easter Eggs Can Delight Your Audience   July 23, 2019

You may be wondering why we’re talking about Easter eggs in July. We’re not talking about the plastic eggs with chocolate and other prizes inside. Instead, Easter eggs in the marketing world are hidden gems, features or moments of surprise buried within content, advertisements, software and throughout the internet. They are designed to catch you off guard and make you Continue Reading

     
Joshua P. Ferguson  

All Hail the Creative Brief   July 16, 2019

Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on its contents). In its role as a centerpiece of agency life, the creative brief is adored and despised, sworn by and shrugged off, considered both a Continue Reading

     
Todd Pierce  

The Left-Brain-Right-Brain Battle   July 10, 2019

Are you a right-brain or a left-brain thinker? Do you even know? How many times have you heard, if you think of yourself as a creative person, then you might be a right-brain thinker? Or, if you’re a highly organized and logical person, then you may be a left-brain thinker? These distinctions have been said to guide people to function Continue Reading

     
Dan Wu  

How Planning a Trip Uncovers Human-Computer Interactions   July 2, 2019

It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction. Let’s say you’re going to Paris. Your primary goal to get the ball rolling is to purchase flight tickets. When this primary goal comes to your mind, how do you go about achieving it? Continue Reading

     
Andy Zetek  

The Art of Japanese Design Techniques   June 25, 2019

If there’s one thing western design has benefitted from, it’s Japan. Design has always been a cross pollination of ideas, and the influence of Japanese design, art and architecture on creative forms in Europe and the Americas has been powerful. For a better grasp on this influence, I’ve centered on the techniques specific to Japanese design that make it effective, Continue Reading

     
Horacio Acevedo  

Avoiding Dark Patterns   June 18, 2019

In a previous blog, I wrote about the way in which website design intentionally creates a sense of trust so that users can feel at ease in providing personal information. Consequently, we have seen a rise of new and acceptable web pages that would otherwise seem taboo. Information gathering has become an additional source of income for many new online Continue Reading

     
Becka Bates  

The Proof is in the Portfolio: The Work that Came in Clutch in 2018   June 13, 2019

We’re not ones to toot our own horn, but we’ve just got to say: nothing feels better than ranking on Clutch. If you’re not familiar, Clutch is a B2B rating and review platform that uses objective feedback from real clients, in addition to other qualifiers like quality of work, to determine company rankings both nationally and locally. That’s why we Continue Reading

     
Matt Roman  

Rainbow Capitalism   June 4, 2019

It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies together to celebrate and remember the Stonewall Riots of 1969, where our brothers and sisters stood together and fought back against harassment, hatred and oppression. Continue Reading

     
Maggie Curran  

Targeted Ads: Friend or Foe?   May 28, 2019

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked through to the site, and less than five minutes later, I was short $125 that I had when I got into bed. Targeted advertising: powerful Continue Reading