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Is Your Website An Accurate Reflection Of Your Brand Identity? November 21, 2019If your answer is no or not completely, then it’s time to consider an update. In this day and age, there is no room for uncertainty when it comes to the impact the internet has on businesses—and websites are an extremely powerful marketing vehicle for all organizations. Studies show that between 70-80% of people research a company online before visiting Continue Reading |
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Constructing A Brand November 6, 2019“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and need to start something from scratch, and this is where they feel they should start the process. And who can blame them? After all, the logo Continue Reading |
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Why You Should Pick a Small Agency for Your Project October 10, 2019We probably don’t need to convince you that hiring a marketing agency can create huge benefits for any brand. But when it comes to finding that just-right agency for your business, things aren’t quite as simple. Everything from an agency’s location, past projects, clients, specialties and, yes, even its size, become important considerations. Well, the bigger the better, right? Not Continue Reading |
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Designing for the World of Tomorrow October 2, 2019Times keep changing, and with them, technology. In the last few decades, we’ve seen trend after trend come and go. Our phones have gone from landlines to wireless touch screens and our computers have gone from towers to pocket-sized devices. And in the middle of all this innovation in technology are designers, like us, tasked with not only keeping up Continue Reading |
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Keeping Up with Culture September 19, 2019I was recently in San Diego for a wedding (#humblebrag) and unexpectedly found myself in the midsts of an in-depth conversation about my job, its location and, more specifically, my work/life balance. To give a little context, I was speaking with a fertilizer salesman from a small town in the Midwest, just two or three years shy of his retirement. Continue Reading |
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The Best Way to Create Information Architecture September 12, 2019We’ve all experienced the frustration of navigating a website and being unable to find the information we need. That’s what usability test sessions are for. As a participant in one of these sessions, I helped test the usability of a photography studio’s website. One of my tasks was finding the price for a family shoot on the site. As I Continue Reading |
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Six Questions for Vivienne Apsey September 4, 2019Get to know the newest member to join the BatesMeron team, Vivienne Apsey! Vivienne is our new Junior Designer bringing fresh ideas, exciting designs and a love of typography to the BatesMeron team. I interviewed Vivienne as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes I like to turn Continue Reading |
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Consistent Branding: Keeping the Sales vs Marketing Peace August 19, 2019Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any organization. And, like most issues that arise, a lack of effective communication is to blame. From the sales team perspective, the problem is obvious: Marketing spends their Continue Reading |
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The Trials and Tribulations of a Young Designer: How Prototyping Saved Me August 13, 2019As any fellow creative can attest to, there are many lessons from art school that follow us into our careers. We look at our x-acto blade scars and feel pride in the projects that we put our (literal) blood, sweat and tears into. However, no one warns the ambitious, young student about the real-world complexities of taking your first professional Continue Reading |
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Technical Tricks for Working Faster in Illustrator August 6, 2019As a designer, there’s a valuable amount of time that goes into conceptualizing an idea when working on a new brand or project. It’s arguably the most important component of the work we do. Being able to really dig into each aspect during the beginning phases and then expand upon that research is vital to a successful end product and Continue Reading |
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