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Rainbow Capitalism June 4, 2019It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies together to celebrate and remember the Stonewall Riots of 1969, where our brothers and sisters stood together and fought back against harassment, hatred and oppression. Continue Reading |
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Targeted Ads: Friend or Foe? May 28, 2019The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked through to the site, and less than five minutes later, I was short $125 that I had when I got into bed. Targeted advertising: powerful Continue Reading |
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Customer Experience is Your Biggest Brand Differentiator May 21, 2019The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver. In today’s world, CX has become the competitive battlefield, and companies are in search of innovative ways of providing top-notch experiences that will help them to emerge victorious. Customer Experience Continue Reading |
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The Fake It Till You Make It Fallacy May 7, 2019Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, podcasts and reporting on this fall from grace. Without getting bogged down in the myriad twists that make this story so compelling, there was one element of Holmes’ story that Continue Reading |
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A Creative’s Guide to Collaboration April 30, 2019I am sure everyone has heard the old saying “there is no I in TEAM”—and yes I can feel your eyes rolling just thinking about it. Whether the statement is dated or not, the meaning still speaks the truth. Being a designer may seem like a very independent type of work, and although many designers tend to work on their Continue Reading |
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Fovea, Peripheral Vision and Web Design April 23, 2019I have learned a small fun fact about our eyes. Hold your arm straight out and look at your thumb. The size of your thumbnail is how much your eyes can see in high resolution, which is your focus vision. Everywhere around your thumbnail, you can only see in low resolution. When we look at one word like “here”, we Continue Reading |
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Audiovisual: When Record Labels & Designers Come Together April 16, 2019In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to make resonant and effective design. The music industry is no exception. Indie labels have always had a penchant for permissiveness with their musical artists Continue Reading |
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Trust in Experience Design April 9, 2019Every day we hear about new cases of websites getting hacked or personal information being leaked due to a security breach (and often the corporate negligence that led to it). But even with all of this, we still find ourselves voluntarily providing online services with our personal information and ongoing business. And doing it more and more often. While a Continue Reading |
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The Core of a Campaign: 2020 Edition April 2, 2019As declarations for the 2020 presidential election continue to roll in, campaigns are roaring to life. Candidates are wasting little time deploying their donation machines and email campaigns about attending an upcoming rally. With these campaigns comes a feast of new branding to critique. Every four years, we see the same traditional campaigns surface. Red and blue, through and through. Continue Reading |
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A Game of Ads for Game of Thrones March 26, 2019Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting over a year for arrives. Yes, spring is here. But more importantly, winter Continue Reading |
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