Category Archives: BatesMeron

Anna Woodward  

What Goes into Making a Tagline That Really Sings?   October 17, 2017

The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need for a brand tagline has been called into question by the advertising community. A 2013 AdAge article marks the decline of taglines by pointing out Continue Reading

Todd Pierce  

The Universal Language of Images   October 11, 2017

We’ve all heard the cliché a picture’s worth a thousand words, but the saying didn’t just come from nothing. There is real value to using visuals to communicate—especially, as I recently found out, when in a foreign country. The universal language of images definitely became my native tongue while traveling around Asia on my honeymoon with my wife. I had Continue Reading

Carlie Miller  

Building Buzz with Amazon’s Treasure Truck   October 3, 2017

  If you’ve driven around Chicago over the past several weeks, you may have spotted a bright blue “Treasure Truck” driving down the road. Thanks to the truck’s unique, stand-out design, it’s hard to think that someone could drive past all that blue and red or all those circus-like embellishments and not have at least some curiosity about what you Continue Reading

Becka Bates  

6 Reasons I Got My WBE Certification   September 26, 2017

I’ve spent the better part of 2017 working through the arduous process of obtaining a City of Chicago WBE (Women’s Business Enterprise) Certification. And it was nothing short of exhausting! I could go on and on about how many documents I had to complete and provide, how much personal and sort-of invasive information was required—how frustrating the process was—but instead, Continue Reading

Joshua P. Ferguson  

What We Learned: Brand New Conference 2017   September 19, 2017

Over the course of last Thursday and Friday, the whole BMSD team migrated to our conference room for two days of virtual attendance at this year’s Brand New Conference. An annual gathering of marketers, designers, copywriters and all-around creative people who discuss progressive ideas in branding and brand identities, the Brand New Conference is the brainchild of Under Consideration, a Continue Reading

Katie Baird  

Antique Ads: Ghost Signs in Chicago   September 12, 2017

One of the great things about our recent move to the South Loop neighborhood of downtown Chicago—aside from the new digs themselves—is all the amazing street art and ghost signs that can be found in the area. Thanks to the vintage buildings we’re surrounded by and the artwork in the Columbia College and the Wabash Arts Corridor, a joint effort to Continue Reading

Joshua P. Ferguson  

Campaign Crush: Save the Food   September 5, 2017

Everyone in the BatesMeron office knows I’m the resident stickler about recycling. If you want to know what can and can’t be thrown into the blue bin, look no further. My passion for homegrown environmentalism doesn’t stop with recycling. I try my hardest to stay informed about and contribute to energy and waste conservation generally, which is why I’ve been Continue Reading

Ricardo Gomez  

Saul Bass and Why Man Creates: A Must Watch for Creatives   August 29, 2017

Why Man Creates is a short documentary filmed by the singular graphic design titan Saul Bass and screenwriter Mayo Simon in 1968. It addresses creativity in a way I’ve never seen, by attempting to answer questions like where creativity comes from and why it exists, and lending the viewer very interesting perspectives along the way. The film is broken down into Continue Reading

Melissa Muñoz  

The Atlanta Municipal Signs Redesign   August 22, 2017

My hometown, Atlanta, Georgia—jewel of the South—is well known for scads of great things. It’s a city overflowing with music, warmth, art, history, old trees with branches you can climb like ladders, biscuits and fried chicken. And this summer, we can finally round out that list with the addition of fantastically designed municipal signs.   Municipal signs got you down? Continue Reading

Anna Woodward  

TV Show Marketing in the Digital Age   August 15, 2017

If there’s one thing all members of the BMSD staff have in common, it’s our unabashed love of quality television.  We don’t all watch the same shows, but where there’s overlap, we carve out a good chunk of time before work each day to discuss every last detail. And as branding and marketing nerds, we inevitably dissect the ways these Continue Reading