Category Archives: BatesMeron

Joshua P. Ferguson  

Campaign Crush: Save the Food   September 5, 2017

Everyone in the BatesMeron office knows I’m the resident stickler about recycling. If you want to know what can and can’t be thrown into the blue bin, look no further. My passion for homegrown environmentalism doesn’t stop with recycling. I try my hardest to stay informed about and contribute to energy and waste conservation generally, which is why I’ve been Continue Reading

     
Ricardo Gomez  

Saul Bass and Why Man Creates: A Must Watch for Creatives   August 29, 2017

Why Man Creates is a short documentary filmed by the singular graphic design titan Saul Bass and screenwriter Mayo Simon in 1968. It addresses creativity in a way I’ve never seen, by attempting to answer questions like where creativity comes from and why it exists, and lending the viewer very interesting perspectives along the way. The film is broken down into Continue Reading

     
Melissa Muñoz  

The Atlanta Municipal Signs Redesign   August 22, 2017

My hometown, Atlanta, Georgia—jewel of the South—is well known for scads of great things. It’s a city overflowing with music, warmth, art, history, old trees with branches you can climb like ladders, biscuits and fried chicken. And this summer, we can finally round out that list with the addition of fantastically designed municipal signs.   Municipal signs got you down? Continue Reading

     
Anna Woodward  

TV Show Marketing in the Digital Age   August 15, 2017

If there’s one thing all members of the BMSD staff have in common, it’s our unabashed love of quality television.  We don’t all watch the same shows, but where there’s overlap, we carve out a good chunk of time before work each day to discuss every last detail. And as branding and marketing nerds, we inevitably dissect the ways these Continue Reading

     
Todd Pierce  

The Decline of the Illinois License Plate Design   August 8, 2017

I remember going to my grandparents’ farm as a child. There, my grandpa had a collection of all the license plates he had ever owned on showcase in the garage. When asking him why there were so many, he informed me that when he was growing up people were issued new plates every year, crazy huh? I am sure by Continue Reading

     
Carlie Miller  

The Thrill of the New Observation Deck Experience   August 1, 2017

This past weekend I had a couple friends visit from out of town. Naturally, we worked our way through all the obligatory Chicago tourist activities. We shopped on Michigan Avenue, went to Navy Pier, ate deep dish pizza and we also checked out the new TILT! experience at the John Hancock Center. I can remember visiting the observation deck at Continue Reading

     
Katie Baird  

The Liberating Limitations of Instagram Stories   July 25, 2017

It’s no secret that I am an unabashed lover of Instagram. You might even remember this post about inspiring Instagram accounts. Recently, I’ve been extra enthralled with Instagram’s Stories feature. When Stories first launched, I was irritated at what felt like a bad Snapchat ripoff. But a few key features on Instagram’s version—and the fact that people actually seem to Continue Reading

     
Tarah Kraft  

Your Twitter Strategy: Getting Creative in 140 Characters   July 18, 2017

Since its launch more ten years ago, Twitter has proven to be a great marketing platform for brands. By using a strong Twitter strategy and brand voice, while still connecting with consumers in a fun and conversational way, brands have made the platform a lasting creative outlet for unique marketing. But, in a sea of 500 million tweets a day, Continue Reading

     
Joshua P. Ferguson  

Building Brand Culture: Why > What   July 11, 2017

Recently, BatesMeron President Becka Bates invited me to join her at Vistage, an executive leadership advisory group that meets monthly. During this particular session, psychologist and culture change expert Dr. Gustavo Grodnitzky came in to speak to us about the impact of culture on success in business. A fascinating presentation from start to finish, Dr. Gustavo made the case that culture Continue Reading

     
Melissa Muñoz  

Demystifying Sustainable Printing   July 3, 2017

Recycle, reduce, reuse. This eco-conscious proverb has been in our heads since grade school. You might have put it to use by making bird feeders out of old milk jugs then, but at a time when our environmental regulations are being aggressively cut back it’s important to explore the more practical ways we can put this idea into action. In Continue Reading