Category Archives: BatesMeron

Katie Baird  

Dear Santa: The BMSD Holiday Wish List   December 19, 2017

As a team of creatives, we spend all of our time absorbing rad stuff—be it cool designs, cool products or cool inspiration that we can draw from to do awesome work for our clients. Not everything we find gets parlayed into client work though. We gotta save some of that cool stuff for ourselves. Last year we collected some of Continue Reading

     
Melissa Muñoz  

Wrapping Up 2017   December 12, 2017

What do you get when you offer BatesMeroners an opportunity to hear from creatives on their biggest takeaways from 2017? A very excited staff, that’s what. Last week, our friends at Palmer Printing offered us the opportunity to do just that—plus a surprise finale we’re excited to share with all of you! Palmer celebrated their 80th anniversary with a shindig Continue Reading

     
Leah Cho  

Brand Collaborations: Something Old, Something New   December 5, 2017

In today’s internet-driven world, we see trends come and go faster than those short-lived knee-high converse or wedged sneakers. With my own eye for fashion and family members in the industry, I follow a variety of brands for both their classic lines and special editions. Watching these brands, you notice how they are constantly strategizing new ways to grow their Continue Reading

     
Anna Woodward  

The Mag Mile Festival of Lights Parade   November 28, 2017

We’ve worked with the Chicago Flower & Garden Show team since 2012, providing everything from a full rebrand to yearly show themes and marketing. The Flower Show has been a part of the city’s cultural landscape since the 1800’s and we’re happy to help bring about the Chicago tradition year after year, including the upcoming literary-inspired show, Flowertales: Every Garden Continue Reading

     
Todd Pierce  

Worldly Design Inspiration   November 21, 2017

Our tendency to seek inspiration from the same places can be what gets us stuck in creative ruts. If you read my last blog post, you may remember that I traveled around Asia just a few months ago. Aside from the amazing sights, one thing that I took away from the trip was the design inspirations that I find myself Continue Reading

     
Carlie Miller  

How Brands are Using Facial Recognition Technology   November 14, 2017

Among the recently released iPhone X’s myriad new features, the ability for the device to handle facial recognition has probably been the most widely discussed (and critiqued) over the last several weeks. While many consumers have taken to social media to voice their skepticism of the technology, citing a “creepy” factor, there is little doubt that the technology is here Continue Reading

     
Joshua P. Ferguson  

Beware of Infinite Content   November 7, 2017

Arcade Fire is a rare breed of band. They can pen insanely catchy songs, the kind that send you into singalong fits, while also delivering contemplative, and at times biting, social commentary. Over the course of their 15-plus year career, they’ve tackled everything from death and religion to suburban blight to ambient intimacy and our obsession with self—topics that today’s Continue Reading

     
Katie Baird  

The Bone-Chilling Beauty of Halloween Horror Movie Poster Design   October 31, 2017

I wanted to celebrate the height of spook season by taking a look at some of the most bone-chilling horror movie posters of all time. One of the things I have always loved about being a designer is knowing that graphic design has the power to illicit emotional responses like joy, laughter, nostalgia and, in the case horror movie poster Continue Reading

     
Becka Bates  

6 Questions for Leah Cho   October 24, 2017

Meet the newest member of the BatesMeron team, Leah Cho! Leah comes to us fresh from Boston University, where she graduated with a BS in Marketing and Strategy & Innovation. She joins our team as an account coordinator. I interviewed Leah as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who’ve made us Continue Reading

     
Anna Woodward  

What Goes into Making a Tagline That Really Sings?   October 17, 2017

The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need for a brand tagline has been called into question by the advertising community. A 2013 AdAge article marks the decline of taglines by pointing out Continue Reading