Category Archives: BatesMeron

Carlie Miller  

5 Brands Using Experiential Marketing at SXSW   March 13, 2018

South by Southwest is in full-swing again with a wide array of film screenings, concerts, speakers, interactive exhibitions and more. Dedicated to the broad mission of ” helping creative people achieve their goals,” SXSW brings together innovate brands, artists, thought leaders and consumers for 10 immersive days in Austin, Texas. Many big brands set up shop for the event in Continue Reading

Maggie Curran  

How KFC Mastered The “I’m Sorry” Ad   March 6, 2018

Mistakes: they happen to the best of us. They even happen to companies, and that’s where the corporate apology letter comes in. A rather painful statement for the corporation, these public apologies are becoming more and more prevalent—and necessary. What was once a corporate custom of stating “oops” is now a much more high-stakes practice thanks to social media, where Continue Reading

Joshua P. Ferguson  

Marketing in an Age of Distraction: 4 Key Takeaways from Hit Makers   February 27, 2018

Among the maxims that generally ring true for my life: books are for escaping (i.e. exclusively fiction) and articles, magazines and newspapers are for learning (i.e. nonfiction). I decided to challenge this in 2018 with Hit Makers: The Science of Popularity in an Age of Distraction.  Written by The Atlantic senior editor Derek Thompson and published last year, Hit Makers examines how psychology and market forces come Continue Reading

Becka Bates  

6 Questions for Maggie Curran   February 16, 2018

Say hello to the newest intern to join the BatesMeron ranks, Maggie Curran! Maggie is a second-semester senior at Columbia College here in Chicago. She’s a budding wordsmith of the highest order, majoring in advertising, and she’s currently occupying a desk in our office to assist in all things copywriting. I interviewed Maggie as part of our 6 Questions feature: Continue Reading

Katie Baird  

WTF Vintage Valentines   February 13, 2018

Valentine’s Day is just days away, so you may be pondering what to get that special someone in your life. If you really want to take their breath away perhaps consider a quirky and cute vintage card! Vintage Valentine’s cards have an undeniable nostalgic charm. We actually designed a Vintage Valentine campaign for RCN a while back, and it’s an office-wide Continue Reading

Melissa Muñoz  

2018 Project Vision Board   February 6, 2018

2018 is now in full effect and while a considerable portion of my energy these days goes into talking myself off the couch and out of my hooded electric blanket with sleeves, I know deep down that this is going to be an exciting year full of new projects and  opportunities. Yes, it’s time to rally, shake the frost and Continue Reading

Leah Cho  

New Year’s Resolutions Management 101   January 30, 2018

Every January, friends, co-workers and the internet goes all in on the topic of New Year’s Resolutions. People talk about dedicating at least 21 days to a resolution to be sure that it sticks. Others point out that even if it does stick on day 22, it might still be months before you actually reap the benefits of all that Continue Reading

Anna Woodward  

Campaign Crush: OkCupid is DTF   January 23, 2018

If you’d asked me a few weeks ago if I was interested in anything OkCupid had to offer, I’d answer with a resounding “no.” I’m definitely not the online dating expert of the office and based on my limited experience and the stories of friends and acquaintances, the results of online dating tend to range from downright horrible to “meh.” Continue Reading

Todd Pierce  

Timeless Logos: If it Aint Broke… Don’t Fix It   January 16, 2018

When you think of the something that has “stood the test of time” what comes to mind? Is it a building, a clothing trend, your favorite restaurant or maybe a relationship? Well something that may not necessarily come to mind, but certainly should, is a logo. A great logo means a brand is recognizable at just a glance, but some Continue Reading

Carlie Miller  

The Shift from the Retail Store to the Retail Experience   January 9, 2018

When I first moved to Chicago 8 years ago, I would take trips to the grocery store weekly where I would browse the aisles until I checked off everything on my list. Today, my trips to the grocery store involve the same aisle browsing, but now to get to the same groceries that I was buying before, I walk past Continue Reading