Category Archives: BatesMeron

Horacio Acevedo  

Respect the Process   March 13, 2020

Launching a new website with the best strategy and process right from the start can make all the difference between a successful launch and one that will fizzle out before getting off the ground. Let’s be real: websites are big investments for businesses—but with a great plan in place, they can also become a brand’s biggest asset. I like to Continue Reading

     
Todd Pierce  

Fight Mental Fatigue With Project Management   February 20, 2020

Let’s be real: Most of us would be lying if we said we weren’t suffering from mental fatigue in at least one aspect of our lives. According to Healthline, mental fatigue can happen to anyone who continually deals with situations that activate their body’s stress response. It can make you feel overwhelmed and emotionally drained, and make your responsibilities and problems Continue Reading

     
Dan Wu  

Too Long; Didn’t Read: How Consumers (Don’t) Read Websites   February 13, 2020

When you explore a website, how much content would you really like to read? For me, and probably you, the answer is “very little”. So, why do businesses tend to add blocks upon blocks of content to their websites? In their attempt to address every opportunity to sell, they end up building a wall of copy—one that will likely keep Continue Reading

     
Linda Dao Ohr  

Turn Customer Success into Return on Experience   February 6, 2020

We’re often asked how BatesMeron shows return on investment (ROI). And we often answer in an unexpected way: We don’t. Instead, we prefer to leverage customer success content to highlight the real impact of our work—a tool we’ve coined return on experience (ROX). To understand our approach, we’ll have to dig a little deeper, starting with the importance of showcasing Continue Reading

     
Vivienne Apsey  

A Brutalism Renaissance: the Good, the Bad and the Ugly   January 23, 2020

History has a funny way of repeating itself—and design history is no exception. Decade after decade, we see quite an array of design trends come and go, only to come back again. We also see that often, architecture lies at the heart of these trends’ inspiration. Such was the case with brutalism, an architectural design trend that became popular in Continue Reading

     
Matt Roman  

Navigating the Feedback Loop   January 16, 2020

As designers, we’re accustomed to providing two to three, sometimes even four concepts to a client. Almost always, there’s a favorite, a safe option and a third, cobbled-together version you’re praying they don’t pick. More often than not, the client picks one of the aforementioned options and you move forward. Though many times throughout my career, I’ve experienced the client Continue Reading

     
frank okay porcaro  

But It’s Mine!: An Illustrator’s Brief Guide to Selling Out   December 12, 2019

“No illustrator has a ‘style’ until they literally can’t do anything else,” is something a professor once told myself and my fellow BFA-seeking illustration cohort. While I have gone back-and-forth with whether I agree with this statement, one thing is clear between the lines: one’s style is sacred. As a young illustrator in my early twenties, I fell deeply into Continue Reading

     
Maggie Curran  

The Best Way to Brighten Your Season   December 5, 2019

Thanksgiving is over and our BatesMeron team is feeling its effects in full force. There’s a ringing in our ears from a long weekend of pleasantries exchanged and babies crying. If we even look at another side dish, we will surely explode. Our credit cards have been used more in the last 72 hours than they have in a month, Continue Reading

     
Amy Clardy  

Is Your Website An Accurate Reflection Of Your Brand Identity?   November 21, 2019

If your answer is no or not completely, then it’s time to consider an update. In this day and age, there is no room for uncertainty when it comes to the impact the internet has on businesses—and websites are an extremely powerful marketing vehicle for all organizations. Studies show that between 70-80% of people research a company online before visiting Continue Reading

     
Becka Bates  

Constructing A Brand   November 6, 2019

“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and need to start something from scratch, and this is where they feel they should start the process. And who can blame them? After all, the logo Continue Reading