Category Archives: BatesMeron

Matt Roman  

Navigating the Feedback Loop   January 16, 2020

As designers, we’re accustomed to providing two to three, sometimes even four concepts to a client. Almost always, there’s a favorite, a safe option and a third, cobbled-together version you’re praying they don’t pick. More often than not, the client picks one of the aforementioned options and you move forward. Though many times throughout my career, I’ve experienced the client Continue Reading

     
frank okay porcaro  

But It’s Mine!: An Illustrator’s Brief Guide to Selling Out   December 12, 2019

“No illustrator has a ‘style’ until they literally can’t do anything else,” is something a professor once told myself and my fellow BFA-seeking illustration cohort. While I have gone back-and-forth with whether I agree with this statement, one thing is clear between the lines: one’s style is sacred. As a young illustrator in my early twenties, I fell deeply into Continue Reading

     
Maggie Curran  

The Best Way to Brighten Your Season   December 5, 2019

Thanksgiving is over and our BatesMeron team is feeling its effects in full force. There’s a ringing in our ears from a long weekend of pleasantries exchanged and babies crying. If we even look at another side dish, we will surely explode. Our credit cards have been used more in the last 72 hours than they have in a month, Continue Reading

     
Amy Clardy  

Is Your Website An Accurate Reflection Of Your Brand Identity?   November 21, 2019

If your answer is no or not completely, then it’s time to consider an update. In this day and age, there is no room for uncertainty when it comes to the impact the internet has on businesses—and websites are an extremely powerful marketing vehicle for all organizations. Studies show that between 70-80% of people research a company online before visiting Continue Reading

     
Becka Bates  

Constructing A Brand   November 6, 2019

“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and need to start something from scratch, and this is where they feel they should start the process. And who can blame them? After all, the logo Continue Reading

     
BatesMeron  

Why You Should Pick a Small Agency for Your Project   October 10, 2019

We probably don’t need to convince you that hiring a marketing agency can create huge benefits for any brand. But when it comes to finding that just-right agency for your business, things aren’t quite as simple. Everything from an agency’s location, past projects, clients, specialties and, yes, even its size, become important considerations. Well, the bigger the better, right? Not Continue Reading

     
Horacio Acevedo  

Designing for the World of Tomorrow   October 2, 2019

Times keep changing, and with them, technology. In the last few decades, we’ve seen trend after trend come and go. Our phones have gone from landlines to wireless touch screens and our computers have gone from towers to pocket-sized devices. And in the middle of all this innovation in technology are designers, like us, tasked with not only keeping up Continue Reading

     
Todd Pierce  

Keeping Up with Culture   September 19, 2019

I was recently in San Diego for a wedding (#humblebrag) and unexpectedly found myself in the midsts of an in-depth conversation about my job, its location and, more specifically, my work/life balance. To give a little context, I was speaking with a fertilizer salesman from a small town in the Midwest, just two or three years shy of his retirement. Continue Reading

     
Dan Wu  

The Best Way to Create Information Architecture   September 12, 2019

We’ve all experienced the frustration of navigating a website and being unable to find the information we need. That’s what usability test sessions are for. As a participant in one of these sessions, I helped test the usability of a photography studio’s website. One of my tasks was finding the price for a family shoot on the site. As I Continue Reading

     
Becka Bates  

Six Questions for Vivienne Apsey   September 4, 2019

Get to know the newest member to join the BatesMeron team, Vivienne Apsey! Vivienne is our new Junior Designer bringing fresh ideas, exciting designs and a love of typography to the BatesMeron team. I interviewed Vivienne as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who make us proud. Sometimes I like to turn Continue Reading