Blog

Pilar McQuirter  

Breaking the Internet: Hamburger Helper   April 11, 2016
by Pilar McQuirter

If you look back at Hamburger Helper and their commercials (or you fondly recall meals from your childhood past), they’ve always been a very family-oriented brand. Many of those spots even center on Lefty, their Helping Hand mascot. These days, Hamburger Helper is seeking to connect with both the moms cooking with their product...[MORE]

     
Fred Schaaf  

Finding an Answer in a Font   April 5, 2016
by Fred Schaaf

  Recently I found myself looking for a good article to send to someone about dyslexia since they had stunned me with the over-generalizing statement “everyone has dyslexia.” I knew they were referencing the assumption that dyslexia is often used as an excuse for poor reading—in fact, according to DyslexiaHelp at the...[MORE]

     
Todd Pierce  

The Importance of Mocking Things Up   March 29, 2016
by Todd Pierce

In print design, a mock-up is a full-size model used to give your client a sense of what the final piece will look like. At the very least, a mock-up shows the functionality of a piece for the client to provide feedback. Mocking projects up can be a tedious process,...[MORE]

     
Carlie Miller  

The Perks of Being a BMSDer   March 22, 2016
by Carlie Miller

I’ve been a part of the BatesMeron team for just about a year now, and I’ve loved being surrounded by so much creativity and talent on a daily basis. In addition to getting to work with cool people on cool projects, being a part of the BatesMeron team also means...[MORE]

     
BatesMeron  

A Lovely Look Back   March 15, 2016
by BatesMeron

This past Friday, the team here at BatesMeron was invited to attend the Chicago Flower and Garden Show’s annual charity night, Evening In Bloom...[MORE]

     
Melissa Muñoz  

Just My Type: Picking the Perfect Font   March 8, 2016
by Melissa Muñoz

Fonts are a lot like people. Well, “a lot” is a stretch, but I needed a big statement to get this going, and who doesn’t like a little showmanship? In reality, fonts are a little like people—how so, you ask? For one, there’s a whole heck of a lot of...[MORE]

     
Taylor Wells  

Misconceptions About Creative Agencies   March 1, 2016
by Taylor Wells

Working at a creative agency like BatesMeron, you get used to hearing some of the same assumptions about what work life is really like. “It’s like Mad Men at your office, right?” or, “You guys just sit around thinking up taglines all day, don’t you?” come up often. While yes,...[MORE]

     
Becka Bates  

BatesMeron Ranked as a Top Chicago Marketing Agency   February 18, 2016
by Becka Bates

We’re thrilled that BatesMeron was recently ranked among the Top Chicago Digital Marketing Agencies by research firm Clutch. BatesMeron also topped Clutch’s list of leading Chicago Branding Agencies. Clutch’s research included a thorough examination of the agencies in the report based on notable clients, case studies, and industry awards and...[MORE]

     
BatesMeron  

Proofing Your Process: How to Be a Better Proofreader   February 16, 2016
by BatesMeron

As a copywriter at BatesMeron—and, well, anywhere—there are some essential components that come along with the job. 1. You concept. 2. You brainstorm. 3. You write. 4. You proofread. While the first three steps are obviously the more creative and glamorous part of the writing biz, I would argue that...[MORE]

     
Pilar McQuirter  

How to Make Valentine’s Day Cards and #Sharable Moments   February 9, 2016
by Pilar McQuirter

Valentine’s Day is right around the corner, which for a social media lover like myself, means loads of awesome (often heart-shaped) sharable content. As the Social Media Coordinator at BatesMeron, I’m always looking for opportunities like this to share some of the work, culture and creative things we do here....[MORE]