Blog

Todd Pierce  

Shedding the Weight   October 2, 2018
by Todd Pierce

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health. In an attempt to rebrand itself away from your mother’s diet program, Weight Watchers has shifted...[MORE]

     
Carlie Miller  

8 Inspiring Newsletters to Help Take Back Your Inbox   September 25, 2018
by Carlie Miller

In today’s attention economy where views equal dollars and content is being thrown at us wherever we look, it’s easy for people to be passive consumers—reading newsletters you didn’t subscribe to, watching Instagram ads that don’t pertain to you just because they’re in your feed or listening to that U2...[MORE]

     
Joshua P. Ferguson  

The Modern Business of Creativity   September 18, 2018
by Joshua P. Ferguson

  Recently, a peer pointed me to an article in the New Statesman, a British current events magazine. The article, entitled “The Death of Don Draper,” posits the demise of the ad industry as we know it. A perennially adored think piece topic—your reading this proves that not even I...[MORE]

     
Leah Cho  

The Power of Product Placement   September 11, 2018
by Leah Cho

A few weeks ago, Netflix released a romcom that essentially broke the internet (and probably some hearts as well). Although I’d love to deep dive into all of the reasons why I adore the movie To All the Boys I’ve Loved Before, it actually birthed another interest that sent me...[MORE]

     
Matt Roman  

Designing an Isle (of Dogs)   September 4, 2018
by Matt Roman

There are few things I cherish more than waking up on Saturday morning, getting brunch, and following up with a midday movie. I’m a huge proponent for reserved seating, so I adamantly select what I’m going to see the night before. I can’t recall a time that I’ve been more...[MORE]

     
Melissa Muñoz  

The InstaNovel: Your Fave New Way to Read on Instagram   August 28, 2018
by Melissa Muñoz

When pondering the meaning of life and that age-old marketing question, what is the coolest brand on the block doing innovative new things that make you say “wow,” one can be forgiven for not skipping straight to an institution like a library. That’s about to change. Libraries have a reputation...[MORE]

     
Maggie Curran  

Marketing to Women: The Dos and The (Please Definitely) Don’ts   August 21, 2018
by Maggie Curran

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story. We’re all too familiar with the sad stereotypes of the distressed 1950s housewife in old cleaning product advertisements, but the sexism remains right up until the present-day woman, standing outside of her...[MORE]

     
Katie Baird  

Personal Influence: A Designer Looks Back   August 14, 2018
by Katie Baird

I didn’t always know I wanted to be a graphic designer. And honestly, I didn’t even really understand what one was until I was in college. One thing is for sure though, I’ve always had a strong interest in the visual. Looking back, I remember things that I just LOVED...[MORE]

     
Todd Pierce  

Brands We Love: Social Mobility Foundation   August 7, 2018
by Todd Pierce

As a designer, one of my passions is to create work that is inspirational and serves a real purpose. Not everything is purely for looks—when you can evoke someone to stop and really think about a brand or message and how it affects their everyday life, that’s priceless in my...[MORE]

     
Carlie Miller  

Instagrammable Pop-Up Events | A 29Rooms Review   July 31, 2018
by Carlie Miller

If you’ve been scrolling around Instagram or Facebook the last few months, you’ve probably noticed ads for (or pictures from) experiential pop-up events appearing in your newsfeed. These events, 29Rooms by women’s lifestyle website Refinery29 and wndr’s Infinity Mirror Room, are marketed as unique installations to “fuel your imagination” and to...[MORE]