Blog

Melissa Muñoz  

The InstaNovel: Your Fave New Way to Read on Instagram   August 28, 2018
by Melissa Muñoz

When pondering the meaning of life and that age-old marketing question, what is the coolest brand on the block doing innovative new things that make you say “wow,” one can be forgiven for not skipping straight to an institution like a library. That’s about to change. Libraries have a reputation...[MORE]

     
Maggie Curran  

Marketing to Women: The Dos and The (Please Definitely) Don’ts   August 21, 2018
by Maggie Curran

Marketing to men is not a new or novel concept. Marketing to women, well, that’s a different story. We’re all too familiar with the sad stereotypes of the distressed 1950s housewife in old cleaning product advertisements, but the sexism remains right up until the present-day woman, standing outside of her...[MORE]

     
Katie Baird  

Personal Influence: A Designer Looks Back   August 14, 2018
by Katie Baird

I didn’t always know I wanted to be a graphic designer. And honestly, I didn’t even really understand what one was until I was in college. One thing is for sure though, I’ve always had a strong interest in the visual. Looking back, I remember things that I just LOVED...[MORE]

     
Todd Pierce  

Brands We Love: Social Mobility Foundation   August 7, 2018
by Todd Pierce

As a designer, one of my passions is to create work that is inspirational and serves a real purpose. Not everything is purely for looks—when you can evoke someone to stop and really think about a brand or message and how it affects their everyday life, that’s priceless in my...[MORE]

     
Carlie Miller  

Instagrammable Pop-Up Events | A 29Rooms Review   July 31, 2018
by Carlie Miller

If you’ve been scrolling around Instagram or Facebook the last few months, you’ve probably noticed ads for (or pictures from) experiential pop-up events appearing in your newsfeed. These events, 29Rooms by women’s lifestyle website Refinery29 and wndr’s Infinity Mirror Room, are marketed as unique installations to “fuel your imagination” and to...[MORE]

     
Becka Bates  

6 Questions for Dan Corry   July 23, 2018
by Becka Bates

Meet Dan Corry, BatesMeron’s newest design intern! As an incoming senior at the University of Illinois Urbana-Champaign, Dan is majoring in Advertising with a distinct love for graphic design. Dan’s passion and energy are a welcome addition to our team and we’re so excited to see what he creates. I...[MORE]

     
Joshua P. Ferguson  

Brand Tribalism: The Good, The Bad and the Community   July 17, 2018
by Joshua P. Ferguson

  I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing minds about self-identity and the role brands play. Then, tribe seemed to me like a...[MORE]

     
Leah Cho  

Moving Forward with Solstice FWD   July 10, 2018
by Leah Cho

A couple of weeks ago, I had the pleasure of attending the digital innovation summit Solstice FWD 2018: Being Human. It was incredible. Although everyone enjoys walking away with some cool freebies (as seen below), I truly had an educational, inspiring and genuinely fun day hearing intelligent speakers, networking with other...[MORE]

     
Matt Roman  

A Craft of Your Own   July 3, 2018
by Matt Roman

I recently attended CreativeMornings’ breakfast lecture series for the month of June featuring Adé Hogue, a designer and lettering artist. He delivered a personal reflection on this month’s theme of “Craft” and what that means to him, outlining three key steps of creating a craft for yourself to pursue: define,...[MORE]

     
Melissa Muñoz  

Queer Eye for Creatives   June 26, 2018
by Melissa Muñoz

Thanks to the Queer Eye reboot, my Grinch-heart has grown three sizes this season. Everyone I know, myself included, seems to be in love with these sweet, quick-witted, ultra-stylish men. So much so, in fact, that I have been on the hunt for ways I can sneak even more of their...[MORE]