Blog

Tarah Kraft  

Campaign Crush: Fast Food Ad Frenzy   May 16, 2017
by Tarah Kraft

We’re all guilty of indulging in fast food every now and then. And if you’re one of the few who is able to resist the urge to devour chicken nuggets and fries on a Sunday morning, then I tip my hat to you. Sometimes (okay—a lot of the time), fast food...[MORE]

     
Joshua P. Ferguson  

Inspiration Information: 5 Blogs for Creatives   May 9, 2017
by Joshua P. Ferguson

Recently, a friend emailed me asking for recommendations on articles and sites that focused on trends in writing. She referenced a post I’d written for this very blog about adverbs and their necessity. That got me thinking, where else do I go to find thoughtful, inspiring content about what I...[MORE]

     
Melissa Muñoz  

California Spring Trials—We Already Miss You!   May 2, 2017
by Melissa Muñoz

At the beginning of April, our account manager Tarah and I packed our bags to head over to Watsonville, California to get a first-hand account of one of our favorite events to work on, the California Spring Trials (CAST). This annual west coast event brings together leading plant breeders, growers and suppliers to show off...[MORE]

     
Anna Woodward  

Summer Bucket List: Productive Writer Edition   April 25, 2017
by Anna Woodward

The days are longer, the air is warmer and Chicagoans are emerging from their apartments in search of summer fun. Growing up, my summer plans were always very simple: do as little of anything resembling “work” as humanly possible. These days my mindset is a little different when it comes...[MORE]

     
Ricardo Gomez  

Brands We Love: English Premier League   April 14, 2017
by Ricardo Gomez

As a branding fanatic, I know all too well the more famous logo evolutions out there. Looking at brands like Starbucks, Pepsi or Shell Gasoline through the years, it’s clear that logo simplification is more than a trend—it’s the way of the future for brands.   Not too long ago, I...[MORE]

     
Todd Pierce  

Do You Even Email Bro? Tips on Better Email Marketing   April 10, 2017
by Todd Pierce

With all the different ways to interact with your customers or clients, it can be hard to choose which option is the best. These days it goes well beyond traditional advertising to include social media, content and email marketing. Of these, the right email marketing campaign can go the furthest to ensuring...[MORE]

     
Carlie Miller  

Chicago Flower & Garden Show 2017 Tips and Inspiration   April 4, 2017
by Carlie Miller

Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been happening in Chicago since 1847! For the past five years, BatesMeron has had the distinct pleasure of partnering with the show producers at Flower...[MORE]

     
Anna Woodward  

Netflix’s Abstract: Lessons from Paula Scher   March 28, 2017
by Anna Woodward

It’s been 10 years since Gary Hustwit released the Helvetica documentary that sent designers and type-nerds around the world into a tizzy, so a fresh look into the world of design and creativity was long overdue. Netflix, the streaming service we all love so dear, filled the void with its...[MORE]

     
Tarah Kraft  

Marketing a Tale As Old As Time   March 21, 2017
by Tarah Kraft

To many, March 17th, 2017 was either St. Patrick’s Day, day two of the NCAA March Madness tournament or just a regular old Friday. To others, including myself, it was a day I have been waiting for since last summer: It was the day that finally saw the release of the...[MORE]

     
Joshua P. Ferguson  

Verbal Visuals: Language that Moves   March 14, 2017
by Joshua P. Ferguson

Last week, I went to see George Saunders speak. A critically acclaimed author, he’s rightfully recognized as one of the best short storytellers America has to offer. So universal is this opinion, TIME magazine voted him one of the 100 Most Influential People in the World adding, “George’s work is...[MORE]