Blog

Tarah Kraft  

Marketing a Tale As Old As Time   March 21, 2017
by Tarah Kraft

To many, March 17th, 2017 was either St. Patrick’s Day, day two of the NCAA March Madness tournament or just a regular old Friday. To others, including myself, it was a day I have been waiting for since last summer: It was the day that finally saw the release of the...[MORE]

     
Joshua P. Ferguson  

Verbal Visuals: Language that Moves   March 14, 2017
by Joshua P. Ferguson

Last week, I went to see George Saunders speak. A critically acclaimed author, he’s rightfully recognized as one of the best short storytellers America has to offer. So universal is this opinion, TIME magazine voted him one of the 100 Most Influential People in the World adding, “George’s work is...[MORE]

     
Melissa Leonard  

Campaign Crush: MailChimp   March 7, 2017
by Melissa Leonard

For those who don’t know, MailChimp is an email marketing platform that helps its customers around the world sell goods and advertise their brands. In early 2017, MailChimp embarked on its first major advertising campaign, a bold, madly imaginative brew of activations that are arousing intrigue at every corner. Did you...[MORE]

     
Becka Bates  

6 Questions for Ricardo Gomez   February 27, 2017
by Becka Bates

Meet the newest member of the BatesMeron team, Ricardo Gomez! Ricardo is a recent Columbia College grad, Chicagoland native and our super-sweet design intern!  I interviewed Ricardo as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who’ve made us proud. Sometimes I like...[MORE]

     
Anna Woodward  

Brand Activism in Today’s Marketplace   February 21, 2017
by Anna Woodward

It’s safe to say that advertisers are always on the hunt for new ways to engage and connect with consumers. Sometimes that’s humor, sometimes it’s a saccharine heart-tugging narrative and sometimes it’s brand activism, going a little deeper and aiming for the moral center. In 1971, America was still in the...[MORE]

     
Katie Baird  

15 Instagram Accounts to Follow for Mind-Melting Inspiration   February 7, 2017
by Katie Baird

Instagram is by far my favorite social network because it truly is what you make of it. The ability to curate a feed of exactly the type of media you want to see makes it one of my favorite places to go for inspiration. It’s also the greatest when I...[MORE]

     
Carlie Miller  

Quiz: Can You Recognize These Chicago Hot Spots?   January 31, 2017
by Carlie Miller

How well do you know Chicago? Recently we tested our own Chicago knowledge while putting together an engaging, Windy City-centric infographic for our client C+R Research. That got us to thinking, why let their customers have all the fun? So we created our own quiz of visit-worthy Chicago attractions. Test...[MORE]

     
Tarah Kraft  

Wear Your City on Your Sleeve   January 24, 2017
by Tarah Kraft

It’s impossible to travel these days without seeing people proudly wearing apparel of their home town. Airports are filled with local pride in the form of hats, t-shirts, coffee mugs—you name it, a city name is on it. From more populous areas like NYC to local neighborhoods like The Gulch,...[MORE]

     
Joshua P. Ferguson  

Authentically Wisconsin Signs   January 17, 2017
by Joshua P. Ferguson

As advertisers and designers, we often encounter the word “authenticity.” It’s definitely a branding buzzword these days. It makes sense. Like never before, consumers demand straight talk and transparency when they’re making purchase decisions. I found myself thinking about this in the most unlikely of places over the holiday break:...[MORE]

     
Melissa Leonard  

Food Packaging: Mouthwatering Design   January 10, 2017
by Melissa Leonard

I freaking love going to the grocery store. Maybe it’s that I’m really getting into the swing of this 30-something thing, but for me, a Saturday morning spent browsing the supermarket shelves is thoroughly delightful. Although… delightful for reasons you might not expect. Sure, the food is great and all, but the food packaging is where...[MORE]