Blog

Amy Clardy  

Customer Experience is Your Biggest Brand Differentiator   May 21, 2019
by Amy Clardy

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver. In today’s world, CX has become the competitive battlefield, and companies are in search of innovative ways of providing top-notch...[MORE]

     
Joshua P. Ferguson  

The Fake It Till You Make It Fallacy   May 7, 2019
by Joshua P. Ferguson

Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, podcasts and reporting on this fall from grace. Without getting bogged down in the myriad twists that make this story...[MORE]

     
Todd Pierce  

A Creative’s Guide to Collaboration   April 30, 2019
by Todd Pierce

I am sure everyone has heard the old saying “there is no I in TEAM”—and yes I can feel your eyes rolling just thinking about it. Whether the statement is dated or not, the meaning still speaks the truth. Being a designer may seem like a very independent type of...[MORE]

     
Dan Wu  

Fovea, Peripheral Vision and Web Design   April 23, 2019
by Dan Wu

I have learned a small fun fact about our eyes. Hold your arm straight out and look at your thumb. The size of your thumbnail is how much your eyes can see in high resolution, which is your focus vision. Everywhere around your thumbnail, you can only see in low...[MORE]

     
Andy Zetek  

Audiovisual: When Record Labels & Designers Come Together   April 16, 2019
by Andy Zetek

In the design world, there has always been a balance between the needs of a client to have their goals served in a particular way and the potential for a designer to explore their capabilities to make resonant and effective design. The music industry is no exception. Indie labels have...[MORE]

     
Horacio Acevedo  

Trust in Experience Design   April 9, 2019
by Horacio Acevedo

Every day we hear about new cases of websites getting hacked or personal information being leaked due to a security breach (and often the corporate negligence that led to it). But even with all of this, we still find ourselves voluntarily providing online services with our personal information and ongoing...[MORE]

     
Matt Roman  

The Core of a Campaign: 2020 Edition   April 2, 2019
by Matt Roman

As declarations for the 2020 presidential election continue to roll in, campaigns are roaring to life. Candidates are wasting little time deploying their donation machines and email campaigns about attending an upcoming rally. With these campaigns comes a feast of new branding to critique. Every four years, we see the...[MORE]

     
Maggie Curran  

A Game of Ads for Game of Thrones   March 26, 2019
by Maggie Curran

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting over a year...[MORE]

     
Amy Clardy  

10 Famous Logos with Hidden Messages   March 19, 2019
by Amy Clardy

We’ve been working on a lot of fun branding projects recently where we’ve had an opportunity to explore redesigning our clients’ existing logos. This has sparked a lot of conversation around the meaning behind a logo and what it informs the audience about the brand. I thought it would be...[MORE]

     
Joshua P. Ferguson  

Does Your Brand Have a Higher Calling?   March 13, 2019
by Joshua P. Ferguson

  It’s a good question. It’s also an increasingly unavoidable one. Brand Purpose (with a capital P) is in the consumer spotlight in a major way. We don’t need to re-open Gillette’s shaving wounds here. They’re just the latest example of a brand leveraging a lofty purpose to get in good...[MORE]