Blog

BatesMeron  

Solid Roots for Beautiful Growth   January 5, 2010
by BatesMeron

In the early part of the summer of 2009, Plug Connection (one of BatesMeron’s oldest and dearest clients) came to us with a need to redesign a website for their popular brand, Organiks. This would go far beyond a superficial reskinning of the look and feel of the site—it would be a...[MORE]

     
Becka Bates  

Building a Manifesto (part 2 of 6)   December 8, 2009
by Becka Bates

When we started BatesMeron, we created a Manifesto. This set of six defining characteristics has become our moral compass, helped to shape who we are as a brand—and generally kept us honest for nearly five years. We believe this is one of the most valuable steps we took when starting...[MORE]

     
BatesMeron  

A Time for Reflection   November 30, 2009
by BatesMeron

Trends come and go in the world of style, and they are…ahem…reflected in the world of design, sometimes to the point of nauseating. A lot of times these trends are driven by technology—as soon as a new ability is made available, it starts popping up in commercials, billboards, print ads...[MORE]

     
BatesMeron  

The Coolest Letters of the Alphabet (from Q to U)   November 11, 2009
by BatesMeron

A recent issue of Esquire magazine had a fun writeup in which it ranked the letters of the English alphabet in order of stylishness and popularity: G X T R Z F E O Q S V M C N Y P D A W I L U B H J K Esquire...[MORE]

     
BatesMeron  

Microsoft’s (Anti)Viral Secret   October 28, 2009
by BatesMeron

Of the 250 million Americans who use the internet, around 90% use Microsoft Windows. Of those, the vast majority either have an antivirus program that is out of date or no antivirus at all. (Many computers purchased come with at least 30 days or a year’s worth of antivirus subscription,...[MORE]

     
Kris Bates  

XML: The Sweet Spot of Data Sorting   October 13, 2009
by Kris Bates

Some websites have “About Us” sections with five bio writeups, others have product catalogs with hundreds of entries. But many sites we’ve worked on this past year lie somewhere in between, and that’s when we’ve found XML to be just right tool for sorting data. XML stands for Extensible Markup...[MORE]

     
BatesMeron  

Speak Loudly and Carry a Big Blog   October 5, 2009
by BatesMeron

In times of economic woe, many businesses are tempted to kill the lights to save on electricity. The inherent peril is that if your business operates in the dark, your customers will not see you or, worse yet, forget about you. The advantage then falls squarely on the one business...[MORE]

     
BatesMeron  

Art in the City   October 1, 2009
by BatesMeron

Fall is when Chicago is at its best: the weather, the way the city looks, and especially the art. No wonder October is Chicago Artists Month. A couple weekends ago Wicker Park hosted over 300 booths of artists/crafters in the annual Renegade Craft Fair. This is one my favorite art...[MORE]

     
Becka Bates  

Building a Manifesto (part 1 of 6)   September 28, 2009
by Becka Bates

When we started BatesMeron, we created a Manifesto. Before building our agency, we were trying to define what an agency should be, and to discover whether that voice would set us apart from the masses. After a very long and rambling series of thoughts by me were boiled down into...[MORE]

     
BatesMeron  

The Great Healthcare Debate   September 21, 2009
by BatesMeron

I know it may be too controversial to discuss here, but there’s a raging national debate that I need to weigh in on: “Healthcare” should be one word, not two. As a copywriter, my job is to write clear and compelling language, and sometimes that conflicts with what’s technically “right”....[MORE]