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Becka Bates  

Building a Manifesto (part 4 of 6)   August 30, 2010
by Becka Bates

When Shachar and I started BatesMeron, we created a Manifesto. This set of six defining characteristics has become our moral compass, helped to shape who we are as a brand—and kept us honest for over five years. We believe this is one of the most valuable steps we took when...[MORE]

     
BatesMeron  

Why bees?   July 20, 2010
by BatesMeron

“Why bees?” We get that question about once a week. And it’s a fair question. We craft identities for a living, and considerable thought goes into our clients’ brands. Yet of all the shapes, symbols and creatures in existence, we chose bees as the BatesMeron icon. So why bees? A...[MORE]

     
BatesMeron  

The Perfect Tagline: Worth a Thousand Words   May 12, 2010
by BatesMeron

Powerful taglines are like a company’s life flashing before your eyes – a whirlwind of products, features, benefits, target markets, experiences and personalities whizzing by in a handful of words. But contrary to near-death experiences, great taglines breathe life into brands. In his opinion piece “Why Taglines Are Keepers,” Adweek...[MORE]

     
Becka Bates  

Building a Manifesto (part 3 of 6)   April 29, 2010
by Becka Bates

Here’s another installment in my series about our Manifesto. This set of ‘Six rules to live and die by’ has served us very well over the years, and we are challenged every day to uphold and respect these rules. (And sure, we’ll admit our Manifesto has evolved. We’re less naive...[MORE]

     
BatesMeron  

Won’t You Light Your Candle?   March 18, 2010
by BatesMeron

Recently a piece of packaging came to me from Baxter of California. Having not had much experience beyond their facial products, I read with wry amusement this statement that wrapped in large sans-serif text around the box: This is a “Flammable” scented candle made by Baxter of California in the...[MORE]

     
Kris Bates  

The Internet’s Last Few Addresses   March 10, 2010
by Kris Bates

Network engineers predict that the Internet will be down to the last few hundred thousand (or fewer) web addresses by the end of 2010. These aren’t the domain names you type into a browser to surf, but the IP (Internet Protocol) addresses that allow devices (computers, phones, etc) to connect...[MORE]

     
BatesMeron  

A Pad By Any Other Name   February 2, 2010
by BatesMeron

Apple recently announced the arrival of its much-hyped iPad: a book-sized iPod touch that’s supposed to revolutionize something or other. And while I’m sure the iPad will be supercool as advertised, it’s not the product I’m here to dissect, but the name. For months leading up to this launch, there...[MORE]

     
BatesMeron  

Tools of the Trade   January 12, 2010
by BatesMeron

An acquaintance recently asked me if I prefer working in Photoshop or Illustrator. This is a fair question I suppose, but it’s really about as fair as asking a carpenter if he prefers hammers or saws. A better question for a carpenter might be “Do you prefer hammering or cutting?”...[MORE]

     
BatesMeron  

Solid Roots for Beautiful Growth   January 5, 2010
by BatesMeron

In the early part of the summer of 2009, Plug Connection (one of BatesMeron’s oldest and dearest clients) came to us with a need to redesign a website for their popular brand, Organiks. This would go far beyond a superficial reskinning of the look and feel of the site—it would be a...[MORE]

     
Becka Bates  

Building a Manifesto (part 2 of 6)   December 8, 2009
by Becka Bates

When we started BatesMeron, we created a Manifesto. This set of six defining characteristics has become our moral compass, helped to shape who we are as a brand—and generally kept us honest for nearly five years. We believe this is one of the most valuable steps we took when starting...[MORE]