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Travis Terlau  

Guest Blog Post: The Responsibility of a Name   February 7, 2012
by Travis Terlau

Travis Terlau visits the blog this week to tell the story of his company’s recent rebranding. The financial advisory firm decided to take on a new name—Investment Answers. And, as rarely happens nowadays, they were able to get the perfect URLs to go along with it. (Yes, both .net and...[MORE]

     
BatesMeron  

Choose Your Own Ad Adventure   January 31, 2012
by BatesMeron

A few months back, The New York Times wrote about users picking their own ads on Hulu: “This month, Hulu introduced a format that gives users the option of clicking an “ad swap” button after a commercial begins and choosing to replace it with one of two or three options....[MORE]

     
Brad Ferris  

Guest Blog Post: When I Knew Branding Mattered   January 24, 2012
by Brad Ferris

We’d like to welcome Brad Farris, Principal of Anchor Advisors, as our first guest blogger. With experience as both a VP and an advisor, Brad is a treasure trove of business wisdom. This week, he’s sharing his story of when he first realized the true power of branding. My first...[MORE]

     
BatesMeron  

A Big F@#$in Translation Mistake   January 17, 2012
by BatesMeron

For your laugh and dropped jaw of the day, check out this post from Gawker about a Japanese department store’s—well, let’s say unconventional—promotional campaign. While this is pretty much your worst-case translation scenario, translation issues are by no means confined to accidental swear words. Working with international clients, we’ve found...[MORE]

     
BatesMeron  

“Steal” This Blog.   January 10, 2012
by BatesMeron

I’ve spoken before of the fear some business owners feel when giving away “free” advice through blogs. I said, and still think, that the fear is unfounded. The benefits of sharing your knowledge far outweigh the potential that some nefarious client will steal your intellectual property and no longer pay...[MORE]

     
BatesMeron  

Top Projects of 2011   December 29, 2011
by BatesMeron

For our final Top list of the year, we bring you our top projects of 2011—the jobs that most challenged us, inspired us, rewarded us and paid dividends for our clients. We’ve gushed about some of these projects before, so today we’ll tell you something you might not have guessed...[MORE]

     
BatesMeron  

Top Music To Be Creative By   December 27, 2011
by BatesMeron

You. Hey, you! We see you there slumped over your keyboard, caught in the lull between Christmas and New Year’s Day, counting down the minutes to your next day off. Instead of seeing how much drool you can collect on your mouse, why not use this time to download some...[MORE]

     
BatesMeron  

Top Logo Projects of 2011   December 20, 2011
by BatesMeron

Our Top Logo Projects of 2011 Below you’ll find some of our most memorable logo projects of the year. Looking back, we were struck by the diversity of design. In particular, the range from more corporate identities to the more whimsical stood out. It’s rewarding as designers to have the...[MORE]

     
BatesMeron  

The Top 8 Snacks We Consume While Researching, Project Managing, Designing and Writing   December 13, 2011
by BatesMeron

The end of the year is the perfect time to reflect on what you’ve done during the past year and to make plans for the next. In that spirit, we decided to create a series of “top” lists, sharing our most-loved projects, inspirations and creativity accelerants of 2011. Our first...[MORE]

     
BatesMeron  

Holiday Marketing Roundup   December 6, 2011
by BatesMeron

We’re getting in the spirit of the holiday season at BatesMeron. While we love decking the halls, shopping for gifts and baking delicious goodies, we can’t quite turn off the marketing parts of our brains—so we also celebrate by helping our clients reach out to their customers in jolly ways....[MORE]