Melissa Leonard  

Toddler Toy or Modern Icon? Examining USA Today’s New Logo   September 25, 2012
by Melissa Leonard

USA Today got a facelift for its 30th. Last week, the newspaper unveiled a bold logo and layout redesign in an effort to stand apart from its competitors and entice more advertising and sales. I absolutely agree that it was high time to spruce up the old logo. The graphic,...[MORE]

Todd Pierce  

Making the Video: the Options Industry Conference   September 18, 2012
by Todd Pierce

It’s that time of year again, when we at BatesMeron get to help promote the annual meeting for the options industry—the Options Industry Conference. The Options Clearing Corporation (OCC) and the host exchange for the event—this year, the Chicago Board Options Exchange (CBOE)—plan a great event, and we work with...[MORE]

Melanie Davis  

Buh-Bye, Baby Bump: The Banished Words of 2012   September 11, 2012
by Melanie Davis

Earlier this year, Lake Superior State University published their annual list of “banished words.” The college accepts nominations each year for words and phrases people wish would disappear from the English language. The big winner for 2012 was “amazing,” which received more than 1,500 nominations from across the world. Said...[MORE]

Melanie Davis  

My Letter from Michelle   September 4, 2012
by Melanie Davis

Before you read any further, a disclaimer: this is not a post about politics. This is not about which party is better or who should win the election or whether or not insert candidate’s name here is a raving idiot. This is a post about targeted marketing and how understanding...[MORE]

Nina Altadonna  

Copywriting Is a Thing—Spread the Word   August 28, 2012
by Nina Altadonna

I’d be lying if I said most people really understand what I do as a copywriter. And when I say “people,” I mean my parents, my friends and the occasional stranger I strike up conversation with when I’m feeling chatty in public places. The most common response I get when...[MORE]

Becka Bates  

6 Questions for: John Liacone   August 21, 2012
by Becka Bates

As the Managing Director of one of the Midwest’s premier executive search firms, The Overture Group, John Liacone knows how to find top-tier talent. As the co-founder of the company, he also understands the importance of building a strong brand and finding a way to set yourself apart from your...[MORE]


August Marketing Roundup   August 14, 2012
by BatesMeron

USA! USA! USA! Sorry, we’re having a hard time letting go of the Olympics. To ease our Olympic withdrawal, we turned to our other obsession, marketing, and found you some of the most interesting and useful marketing news making its way around the web. One involves the Olympics. We’re sorry...[MORE]

Fred Schaaf  

Roosters Actually Crow? A City Slicker Visits the County Fair   August 7, 2012
by Fred Schaaf

Summer is a time for beaches, trips, dinners in the backyard, stoop sitting, neighborhood festivals, light reading…and oh yeah, county fairs. Since I have spent my entire life as a city dweller, my summers were filled with time on a skateboard, not on a farm with the 4-H Club. So...[MORE]

Becka Bates  

6 Questions for: Fred Schaaf   July 31, 2012
by Becka Bates

Fred Schaaf is our team Project Manager. Since his arrival at BatesMeron he has brought a great sense of leadership and communication to our team. His unique style of management and outgoing personality have not gone unnoticed and have proven to be a positive influence on everyone. I interviewed Fred...[MORE]

Melanie Davis  

Marketing with Memes   July 25, 2012
by Melanie Davis

When an advanced alien race discovers the ruins of our civilization and studies our culture, they’ll probably declare our time as the Age of the Memes. Memes are everywhere nowadays. They’ve crawled out of their birthplaces on Internet message boards and invaded our social networks with socially awkward animals, unusually...[MORE]