Erin Pine  

Inspiration on Aisle 9   May 28, 2013
by Erin Pine

I recently wrote a blog post about where designers and other creatives look for inspiration. In the process of writing that post, I was struck by how much of my inspiration comes from a slightly unexpected place—the grocery store. More specifically, the package design at the grocery store. I guess...[MORE]

Nina Altadonna  

Remember That Commercial?   May 21, 2013
by Nina Altadonna

The other day, while watching TV with my roommate, a commercial with the cute and well-known Pillsbury Doughboy came on. We both laughed at the 30-second spot…but for different reasons. The ad I’m referring to features a giggling Pillsbury Doughboy going through security at an airport. The spot is a...[MORE]

Todd Pierce  

Finding The Right Format   May 14, 2013
by Todd Pierce

Why have image files become so confusing these days? There are so many options: JPGs, TIFFs, GIFs, PNGs, etc. Most people feel that if they don’t have an extensive background in design it’s just too difficult to understand the difference. Surely there’s not that much of a difference, right? Well...[MORE]


Stomping the Runway of Victory   May 9, 2013
by BatesMeron

Back in 2011, BatesMeron began working with Flower Show Productions to develop the promotional campaign for the 2012 Chicago Flower & Garden Show. And since the theme was “Hort Couture,” we had fun pulling inspiration from our inner-fashionista selves. We created print ads, online ads, outdoor ads and other marketing...[MORE]

Becka Bates  

6 Questions for: Jean O’Brien   May 7, 2013
by Becka Bates

Jean O’Brien is the Marketing Communications Manager at the American Osteopathic Association, the main representative organization for osteopathic physicians in the United States. Jean takes the lead when it comes to overseeing multiple projects and people, finding a way to ensure all marketing runs smoothly and is completed with AOA...[MORE]


The Message Is Clear…or Nude   April 30, 2013
by BatesMeron

Melanie Davis  

I Don’t Always Buy Things Because of the Marketing, But When I Do, I Buy These Things   April 23, 2013
by Melanie Davis

One fine day in the office, our fearless leader Becka mentioned that she wanted to start watching Game of Thrones. This was somewhat surprising because Becka has not been into similar shows with throwback settings and backstabbing intrigue. She’s tried Rome, The Borgias, etc. and just not been down with...[MORE]

Kris Bates  

The Boomerang Effect   April 15, 2013
by Kris Bates

BatesMeron often gets boomerang calls from potential clients. What are boomerang calls? That’s when someone gives us a call or meets with us, tells us their website needs and then finds out that the cost will be much more than they expected. They’re usually shocked, sometimes offended—and do not believe...[MORE]

Melanie Davis  

Putting Your Infographics to Work   April 9, 2013
by Melanie Davis

We’ve written before about how infographics are a powerful communication tool. They’re 30-40 times more likely to be viewed and shared than text alone, and they appeal to the visual learners that make up 65% of the population. We’re sure you’ve viewed infographics, and maybe you’ve even created one. So—now...[MORE]

Becka Bates  

6 Questions for: Dina Bertacchi-Sulkin   April 2, 2013
by Becka Bates

Dina Bertacchi-Sulkin is the Chief Operating Officer of epoints USA, a loyalty and rewards program that is launching in the U.S. after perfecting its platform in other markets around the world. As the lead marketing and operations mind at the company, Dina brings her expertise to everything from developing marketing...[MORE]