Blog

Fred Schaaf  

Roosters Actually Crow? A City Slicker Visits the County Fair   August 7, 2012
by Fred Schaaf

Summer is a time for beaches, trips, dinners in the backyard, stoop sitting, neighborhood festivals, light reading…and oh yeah, county fairs. Since I have spent my entire life as a city dweller, my summers were filled with time on a skateboard, not on a farm with the 4-H Club. So...[MORE]

     
Becka Bates  

6 Questions for: Fred Schaaf   July 31, 2012
by Becka Bates

Fred Schaaf is our team Project Manager. Since his arrival at BatesMeron he has brought a great sense of leadership and communication to our team. His unique style of management and outgoing personality have not gone unnoticed and have proven to be a positive influence on everyone. I interviewed Fred...[MORE]

     
Melanie Davis  

Marketing with Memes   July 25, 2012
by Melanie Davis

When an advanced alien race discovers the ruins of our civilization and studies our culture, they’ll probably declare our time as the Age of the Memes. Memes are everywhere nowadays. They’ve crawled out of their birthplaces on Internet message boards and invaded our social networks with socially awkward animals, unusually...[MORE]

     
Nina Altadonna  

The Sweet & Sour of Tweeting   July 10, 2012
by Nina Altadonna

With a name as upbeat as Twitter and an action as adorable as tweeting, what could possibly ever go wrong when partaking in this sweet social media delight? A lot. Not to scare anyone off, but tweeting isn’t a child’s game when it comes to the business world. With over...[MORE]

     
Nina Altadonna  

The Cookie That Launched a Thousand Comments   July 3, 2012
by Nina Altadonna

Maybe it’s just me, but I couldn’t help noticing all the commotion Kraft Foods set into motion recently by posting a pro-LGBT picture of an Oreo on their Facebook wall. If you didn’t see the colorful post, or read any of the 37,000+ comments, you sure did miss out. The...[MORE]

     
BatesMeron  

June Marketing Roundup   June 26, 2012
by BatesMeron

It’s a summer marketing roundup, and we’re having a blast. Pour yourself an ice-cold drink and enjoy some fun reading on summer marketing campaigns, an end to looking dumb on Facebook, a font that’s rejuvenating a city and more. Selling Sun to the Sunburnt   Summer in Arizona does not...[MORE]

     
Melissa Leonard  

Collaboration That Works   June 19, 2012
by Melissa Leonard

Recently BatesMeron was tasked with developing the 2012-2013 Seed & Vegetative Catalog for Sakata, an independent breeder of premium bedding plants, pot crops and cut flowers. Our heads were filled with snapdragons and daisies for months, but after diligent planning and designing we had produced a beautiful catalog that Sakata...[MORE]

     
BatesMeron  

5 Tips to Get Your Email Signature in Tip-Top Shape   June 12, 2012
by BatesMeron

Email signatures are the red-headed stepchild of email messaging. (Sorry, ginger friends.) We may spend hours poring over a subject line but send out cluttered signatures without a second thought. Here are five quick tips to get your signature looking right. Your email recipients will thank you. (Note: we found...[MORE]

     
Becka Bates  

6 Questions for: Josh Schneider   June 5, 2012
by Becka Bates

Josh Schneider is one of the best repositories of plant knowledge you’ll ever find. As Principal at Cultivaris, he brings revolutionary new plants to the horticulture industry. As our client and friend, he introduces us to the cool new plants on the block and valiantly tries to keep our office...[MORE]

     
Melanie Davis  

Point/Counterpoint: Will JC Penney’s Pricing Revolution Work?   May 29, 2012
by Melanie Davis

Retail giant JC Penney recently embarked on a bold new way of doing business. And like other pioneers, such as Everest explorers, Oregon Trail immigrants and that poor monkey we shot into space, they’re finding that being on the cutting edge can be a precarious position.   In January, JC...[MORE]