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Becka Bates  

6 Questions for: Josh Schneider   June 5, 2012
by Becka Bates

Josh Schneider is one of the best repositories of plant knowledge you’ll ever find. As Principal at Cultivaris, he brings revolutionary new plants to the horticulture industry. As our client and friend, he introduces us to the cool new plants on the block and valiantly tries to keep our office...[MORE]

     
Melanie Davis  

Point/Counterpoint: Will JC Penney’s Pricing Revolution Work?   May 29, 2012
by Melanie Davis

Retail giant JC Penney recently embarked on a bold new way of doing business. And like other pioneers, such as Everest explorers, Oregon Trail immigrants and that poor monkey we shot into space, they’re finding that being on the cutting edge can be a precarious position.   In January, JC...[MORE]

     
BatesMeron  

May Marketing Roundup   May 22, 2012
by BatesMeron

Wedding season is upon us! Though we’ve been married to our beloveds, marketing and design, for quite some time, we find that our love only grows stronger over the years. Let us celebrate the union of great design and strategy with a roundup of stories on marketing wedded bliss, the...[MORE]

     
Todd Pierce  

The Lifecycle of a Successful Annual Meeting   May 15, 2012
by Todd Pierce

Here at BatesMeron, we work closely with several professional associations, such as the American Academy of Esthetic Dentistry (AAED), the American Osteopathic Association (AOA), the American Prosthodontic Society (APS) and the International Society of Appraisers (ISA). We partner with these associations to promote their membership initiatives, ongoing campaigns and annual...[MORE]

     
Becka Bates  

6 Questions for: Brad Farris   May 8, 2012
by Becka Bates

Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving great things, it’s very personal to us. This post is part of a series of one-on-one...[MORE]

     
Melanie Davis  

Tips of the Trade: Get a Good Online Dictionary   May 1, 2012
by Melanie Davis

Whether you’re a professional writer or just compose the occasional email, you need a good dictionary. One with a thesaurus. The dictionary is to make sure you’re spelling words right and words mean what you think they mean; the thesaurus is so you can find the right adjective to express...[MORE]

     
BatesMeron  

April Marketing Roundup   April 24, 2012
by BatesMeron

April showers bring May Flowers…and also another edition of our Marketing Roundup. Here are four articles that will shower you with marketing knowledge. Tweet, Update or Share? We wrote about infographics last week—here’s an infographic that helps you figure out which social network you should use for specific purposes. Some...[MORE]

     
BatesMeron  

3 Big Reasons Why Infographics Are the Cat’s Pajamas   April 17, 2012
by BatesMeron

If you haven’t noticed, infographics have become the go-to route for sharing just about any kind of information. From facts on the fittest cities in America to determining who drives better, males or females—infographics are taking over the world of communication. Now you might be wondering, what’s the big deal?...[MORE]

     
Becka Bates  

6 Questions for: Charlie Baase   April 10, 2012
by Becka Bates

Sometimes we’re so proud of our clients, we could burst. We get very close to them and their brands during the brand development process, and when we see them doing great work and achieving great things, it’s very personal to us. This post is part of a series of one-on-one...[MORE]

     
Fred Schaaf  

Tumblr Gone Tablet   April 3, 2012
by Fred Schaaf

If you’ve ever squinted at a blog on your Kindle Fire, you know that tablets aren’t a great reading environment for the blog format. Thanks to Pressly’s launch of a self-serve platform for bloggers (another reason to love Canada), any web publisher has the ability to create content for iPad,...[MORE]