Blog

Melanie Davis  

Ermagif!   November 15, 2012
by Melanie Davis

Oxford American Dictionaries has officially crowned “GIF” as its 2012 Word of the Year. To win this honor, GIF beat out Eurogeddon, Super PAC, superstorm, nomophobia (the fear of being away from your mobile phone), Higgs boson and MOOC, as well as YOLO—for which we say, thank goodness. “The GIF,...[MORE]

     
Nina Altadonna  

Getting into the Advertising Spirit   November 13, 2012
by Nina Altadonna

Hopefully you’ve finished all your Halloween candy, because you best believe it’s that time of year again. Yes, I’m referring to that blissful, magical season between Halloween and Christmas—the one that tends to skip right over Thanksgiving—the time I shall call “Holiday Marketing Time!” Just as horrific as a child...[MORE]

     
Melanie Davis  

The Best and Worst Election-Themed Campaigns   November 6, 2012
by Melanie Davis

It’s Election Day! Hopefully you’ve already voted or have plans to do so after work, so we can turn our attention to less important things…like rolling our eyes at terrible election-related campaigns. Every four years, brands deck themselves in red, white and blue to try to shine some of the...[MORE]

     
Becka Bates  

6 Questions for: Diane Yetter   October 30, 2012
by Becka Bates

Diane Yetter, CPA, MST is the president and founder of YETTER, a sales tax consulting and tax technology firm in business since 1996. But that doesn’t encompass everything she does. Diane is a strategist, advisor, speaker and author in the field of sales and use tax. She’s also an educator....[MORE]

     
Andrew Lewis  

Brand Evolution   October 23, 2012
by Andrew Lewis

A Relevant and Refreshing Conversation with Your Customers Understanding the importance of remaining different and exciting, some of the most iconic brands have been known to refresh their image. Most recently, Wendy’s has replaced their logo and tagline for the first time since 1983 in an effort to reposition the...[MORE]

     
Nina Altadonna  

The Top 12 Ad-spired Halloween Costumes   October 16, 2012
by Nina Altadonna

The sudden invasion of pumpkins at your grocery store and the nonstop commercials promoting Hocus Pocus can mean one thing and one thing only—Halloween is near. With the spooky spirit of Halloween spreading, I feel it necessary to help you find inspiration for your upcoming 2012 costume. And since inspiration...[MORE]

     
Fred Schaaf  

Stop Slacking and Start Doodling   October 9, 2012
by Fred Schaaf

Working at a design firm surrounded by creatives, I get to witness some of the freshest designs and copy come together on a daily basis—though my role is focused on keeping people and projects on time, not designing. Although my lack of current design program knowledge may make some cringe...[MORE]

     
Melanie Davis  

Lessons from Social Media Week   October 4, 2012
by Melanie Davis

Last week, Nina and I participated in Social Media Week. For the uninitiated, Social Media Week is a worldwide event where people come together to learn how to communicate effectively through social media. 36,000 people attended 1,050 events in 12 cities across the world; another 150,000 people participated online. The...[MORE]

     
Becka Bates  

6 Questions for: Rachel Walsh   October 2, 2012
by Becka Bates

Rachel Walsh, CMP is a Senior Account Coordinator at Sentergroup, a management consultancy that helps non-profits, associations and foundations prosper by providing administrative, operational, marketing, communications, financial and meeting and events expertise. Rachel’s own skill lies within meetings and events. Every year, she plans and executes dozens of corporate meetings...[MORE]

     
Melissa Leonard  

Toddler Toy or Modern Icon? Examining USA Today’s New Logo   September 25, 2012
by Melissa Leonard

USA Today got a facelift for its 30th. Last week, the newspaper unveiled a bold logo and layout redesign in an effort to stand apart from its competitors and entice more advertising and sales. I absolutely agree that it was high time to spruce up the old logo. The graphic,...[MORE]