Melissa Leonard  

We Picked Our Favorite Logo Design of All Time   September 27, 2016
by Melissa Leonard

The logo is the keystone to the brand. It’s the piece that holds the whole mess together. The tag. The calling card. The fingerprint. The mark that says everything there is to say about a brand—packed into a square inch of space. It can convey, among other things, a reputation,...[MORE]

Anna Woodward  

Live Long and Prosper: Lessons from Star Trek on Brand Longevity   September 20, 2016
by Anna Woodward

  As some of you may have noticed, September 8th was the 50th anniversary of the debut episode of Star Trek: The Original Series. This milestone was marked with TV marathons, shout-outs across the Internet and at a nationwide convention tour, which I attended right here in Chicago when it...[MORE]

Becka Bates  

BatesMeron Ranked as a Top Creative Agency in the US   September 15, 2016
by Becka Bates

You guys! We are so excited to share that BatesMeron is now ranked as a Top Creative Agency for 2016 by the research firm Clutch! Announced this week, the report comes just a few months after we were highlighted in their Top Digital Agencies in Chicago list this Spring. Ranked among agencies such as...[MORE]

Todd Pierce  

6 Tips for Getting Out of a Creative Rut   September 13, 2016
by Todd Pierce

Designers, you know it all too well: You’re slaving away for hours on end on a design and all of a sudden you’ve got nothing. You’ve hit the dreaded Creative Roadblock. Maybe it’s because there are a million things on your mind or because you’ve been staring at the screen for...[MORE]

Carlie Miller  

Can A Website Determine Where You Travel? Small Town Edition   September 7, 2016
by Carlie Miller

Over Labor Day weekend, I took a trip to Fairfield, Iowa, a small town with a thriving artist community that’s night and day from the hustle and bustle of Chicago. Before any trip I take, I like to look on the tourism website for the place I’m planning to travel to....[MORE]

Katie Baird  

Exploring the Pantone Studio App   August 30, 2016
by Katie Baird

In the printing and design world, Pantone is the common language and system we use to talk about color and ensure consistency across all printed mediums. Over the years Pantone has evolved far beyond its original swatch books, offering everything from robust color-managing software to trendy housewares and fashion color forecasts. Recently, Pantone launched a super...[MORE]

Joshua P. Ferguson  

Has Cute Gone Too Far?   August 23, 2016
by Joshua P. Ferguson

Cute is having a moment. We’re not just talking Katie Perry, Zooey Deschanel, the tiny hamster and Marcel the Shell. It’s the Buzzfeed listicles dedicated to cute t-shirts you’ll never want to take off. It’s the second coming of Lisa Frank. It’s the twitter profile @cuteoverload with 25,500 followers. It’s the...[MORE]

Melissa Leonard  

5 Tips to Keep Procrastination in Check   August 9, 2016
by Melissa Leonard

Procrastination. It happens to the best of us. It could be that a project seems so daunting that you don’t know where to begin. It could be that you aren’t particularly interested in the subject matter. Maybe you had a not-so-pleasant experience with something similar in the past—so it really...[MORE]

Joyce Choe  

Reflections from a Student Designer   July 29, 2016
by Joyce Choe

Looking back at my time as a student designer here at BatesMeron, one of the most memorable experiences was tagging along to the photoshoot for Benary’s annual Do It BIG magazine at the beginning of my internship. At first, I was a ball of mixed emotions, especially since it was...[MORE]

Todd Pierce  

Choosing the Right Brand Colors   July 26, 2016
by Todd Pierce

Have you ever needed help deciding the best color for your brand? Pro tip: it shouldn’t be your favorite color. Instead, it should convey what you want to say about your company. Business owners tend to pick brand colors for a variety of arbitrary reasons, i.e. “it looks nice” or “that’s...[MORE]