Blog

Todd Pierce  

The Left-Brain-Right-Brain Battle   July 10, 2019
by Todd Pierce

Are you a right-brain or a left-brain thinker? Do you even know? How many times have you heard, if you think of yourself as a creative person, then you might be a right-brain thinker? Or, if you’re a highly organized and logical person, then you may be a left-brain thinker?...[MORE]

     
Dan Wu  

How Planning a Trip Uncovers Human-Computer Interactions   July 2, 2019
by Dan Wu

It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction. Let’s say you’re going to Paris. Your primary goal to get the ball rolling is to purchase flight tickets. When this primary goal comes...[MORE]

     
Andy Zetek  

The Art of Japanese Design Techniques   June 25, 2019
by Andy Zetek

If there’s one thing western design has benefitted from, it’s Japan. Design has always been a cross pollination of ideas, and the influence of Japanese design, art and architecture on creative forms in Europe and the Americas has been powerful. For a better grasp on this influence, I’ve centered on...[MORE]

     
Horacio Acevedo  

Avoiding Dark Patterns   June 18, 2019
by Horacio Acevedo

In a previous blog, I wrote about the way in which website design intentionally creates a sense of trust so that users can feel at ease in providing personal information. Consequently, we have seen a rise of new and acceptable web pages that would otherwise seem taboo. Information gathering has...[MORE]

     
Becka Bates  

The Proof is in the Portfolio: The Work that Came in Clutch in 2018   June 13, 2019
by Becka Bates

We’re not ones to toot our own horn, but we’ve just got to say: nothing feels better than ranking on Clutch. If you’re not familiar, Clutch is a B2B rating and review platform that uses objective feedback from real clients, in addition to other qualifiers like quality of work, to...[MORE]

     
Matt Roman  

Rainbow Capitalism   June 4, 2019
by Matt Roman

It’s that time of year again. The most wonderful time. It’s Pride month! June kicks off a summer filled with oodles of Pride events all over the world. In the U.S., the LGBTQ+ community rallies together to celebrate and remember the Stonewall Riots of 1969, where our brothers and sisters...[MORE]

     
Maggie Curran  

Targeted Ads: Friend or Foe?   May 28, 2019
by Maggie Curran

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked through to the site, and less than five minutes later, I was short $125 that...[MORE]

     
Amy Clardy  

Customer Experience is Your Biggest Brand Differentiator   May 21, 2019
by Amy Clardy

The market is full of great products, so how can you compete with another company when you both have outstanding offerings? It’s all about the Customer Experience (CX) you deliver. In today’s world, CX has become the competitive battlefield, and companies are in search of innovative ways of providing top-notch...[MORE]

     
Joshua P. Ferguson  

The Fake It Till You Make It Fallacy   May 7, 2019
by Joshua P. Ferguson

Like many of you I’m sure, I have been obsessed with the story of medical technology start-up Theranos and its founder Elizabeth Holmes thanks to the recent full-court press of documentaries, podcasts and reporting on this fall from grace. Without getting bogged down in the myriad twists that make this story...[MORE]

     
Todd Pierce  

A Creative’s Guide to Collaboration   April 30, 2019
by Todd Pierce

I am sure everyone has heard the old saying “there is no I in TEAM”—and yes I can feel your eyes rolling just thinking about it. Whether the statement is dated or not, the meaning still speaks the truth. Being a designer may seem like a very independent type of...[MORE]