Blog

Carlie Miller  

How Brands are Using Facial Recognition Technology   November 14, 2017
by Carlie Miller

Among the recently released iPhone X’s myriad new features, the ability for the device to handle facial recognition has probably been the most widely discussed (and critiqued) over the last several weeks. While many consumers have taken to social media to voice their skepticism of the technology, citing a “creepy”...[MORE]

     
Joshua P. Ferguson  

Beware of Infinite Content   November 7, 2017
by Joshua P. Ferguson

Arcade Fire is a rare breed of band. They can pen insanely catchy songs, the kind that send you into singalong fits, while also delivering contemplative, and at times biting, social commentary. Over the course of their 15-plus year career, they’ve tackled everything from death and religion to suburban blight...[MORE]

     
Katie Baird  

The Bone-Chilling Beauty of Halloween Horror Movie Poster Design   October 31, 2017
by Katie Baird

I wanted to celebrate the height of spook season by taking a look at some of the most bone-chilling horror movie posters of all time. One of the things I have always loved about being a designer is knowing that graphic design has the power to illicit emotional responses like...[MORE]

     
Becka Bates  

6 Questions for Leah Cho   October 24, 2017
by Becka Bates

Meet the newest member of the BatesMeron team, Leah Cho! Leah comes to us fresh from Boston University, where she graduated with a BS in Marketing and Strategy & Innovation. She joins our team as an account coordinator. I interviewed Leah as part of our 6 Questions feature: a series of...[MORE]

     
Anna Woodward  

What Goes into Making a Tagline That Really Sings?   October 17, 2017
by Anna Woodward

The tagline—it’s the thing that either sticks in people’s minds for the rest of their lives or it immediately floats away, never to be thought of again. Or is it neither? Over the years, the need for a brand tagline has been called into question by the advertising community. A...[MORE]

     
Todd Pierce  

The Universal Language of Images   October 11, 2017
by Todd Pierce

We’ve all heard the cliché a picture’s worth a thousand words, but the saying didn’t just come from nothing. There is real value to using visuals to communicate—especially, as I recently found out, when in a foreign country. The universal language of images definitely became my native tongue while traveling...[MORE]

     
Carlie Miller  

Building Buzz with Amazon’s Treasure Truck   October 3, 2017
by Carlie Miller

  If you’ve driven around Chicago over the past several weeks, you may have spotted a bright blue “Treasure Truck” driving down the road. Thanks to the truck’s unique, stand-out design, it’s hard to think that someone could drive past all that blue and red or all those circus-like embellishments...[MORE]

     
Becka Bates  

6 Reasons I Got My WBE Certification   September 26, 2017
by Becka Bates

I’ve spent the better part of 2017 working through the arduous process of obtaining a City of Chicago WBE (Women’s Business Enterprise) Certification. And it was nothing short of exhausting! I could go on and on about how many documents I had to complete and provide, how much personal and...[MORE]

     
Joshua P. Ferguson  

What We Learned: Brand New Conference 2017   September 19, 2017
by Joshua P. Ferguson

Over the course of last Thursday and Friday, the whole BMSD team migrated to our conference room for two days of virtual attendance at this year’s Brand New Conference. An annual gathering of marketers, designers, copywriters and all-around creative people who discuss progressive ideas in branding and brand identities, the...[MORE]

     
Katie Baird  

Antique Ads: Ghost Signs in Chicago   September 12, 2017
by Katie Baird

One of the great things about our recent move to the South Loop neighborhood of downtown Chicago—aside from the new digs themselves—is all the amazing street art and ghost signs that can be found in the area. Thanks to the vintage buildings we’re surrounded by and the artwork in the Columbia...[MORE]