Melissa Leonard  

Color Champions: A Look into Pantone’s Color of the Year   September 29, 2015
by Melissa Leonard

Each year, Pantone announces their celebrated pick for Color of Year. This prized swatch number isn’t just a fun little trivia fact for designers to memorize and nerd out over—it is, in fact, a carefully elected color that casts its influence on annual trends in the categories of design, cosmetics,...[MORE]

Becka Bates  

6 Questions for: Michael Booth   September 22, 2015
by Becka Bates

A leader, a family man and a ‘90s comedy buff, Michael Booth is the President of Axion Risk Management Strategies, a top insurance and risk management consulting firm based in the suburbs of Chicago. I interviewed Michael as part of our 6 Questions feature—a series of one-on-one interviews with people...[MORE]

Chuck Sanchez  

The Mystique of Design   September 15, 2015
by Chuck Sanchez

Design is both simple and alluring while also sophisticated and enigmatic. It is one of the few concepts able to manifest itself anywhere along its spectrum. One can find brilliant design from the minimalist to the elaborate. Design is like photography in that many think they are apt, but few...[MORE]

Jordan Worcester  

Font Fallbacks?   September 8, 2015
by Jordan Worcester

  Ever find yourself caught in a font rut? Maybe you have a favorite serif or a fallback slab that tend to repeat throughout your portfolio of work. This could be a sort of comfort zone or perhaps you choose these typefaces time and time again subconsciously. As designers, we...[MORE]

Todd Pierce  

Betting on Design   August 25, 2015
by Todd Pierce

I recently attended my very first horse track this past weekend at Arlington Park in Arlington Heights, IL. Having never been to a track before, I was pretty excited—and while walking through the parking lot my excitement increased the closer I got. Some people were in their “Sunday Best,” while...[MORE]

Carlie Miller  

Top 5 Social Media Accounts of Brand Mascots   August 11, 2015
by Carlie Miller

While we’re used to seeing brand mascots such as the Energizer bunny, Mr. Peanut, and the GEICO Gecko on TV commercials, many of these mascots are now also showing up on social media websites with their own personal accounts. Looking at the number of people who follow these brands (some...[MORE]

Becka Bates  

6 Questions for: Tom Favorite   August 4, 2015
by Becka Bates

Tom Favorite is the Marketing Manager at RCN, Chicago’s premier cable, phone and Internet provider. Tom uses his creative mind and extensive marketing experience to constantly bring fresh and compelling new concepts to RCN’s marketing initiatives—often teaming up with BatesMeron to make them a reality. I interviewed Tom as part...[MORE]

Taylor Wells  

800 Words: Advice to Spice up Your Language   July 28, 2015
by Taylor Wells

It’s official; as of this year, our mother-tongue is estimated to have reached an expansive, gargantuan and frankly astounding 1,025,109.8 words. While I’m personally very interested in finding out how English managed to sneak .8 of a word in there, that’s a mystery for another time. Instead, I’d like to...[MORE]

Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015
by Nina Altadonna

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand...[MORE]

Fred Schaaf  

Design on my Feet   July 14, 2015
by Fred Schaaf

Last week while I was sitting on my stoop reading the pile of newspapers that get chucked at my doorstep every morning, I ran across a New York Times article about a new sneaker exhibit at the Brooklyn Museum. The article caught my eye for several reasons: I used to...[MORE]