Blog

Rachel Skybetter  

A Loss for Words   March 3, 2015
by Rachel Skybetter

A few months ago, back when life was warm and sunny, I wrote about my favorite, tongue-tickling words. I love those words because they aren’t used commonly, making them rare vocabulary treats for welcoming ears. The 10-cent words I love have been replaced by a lexicon of abbreviations, acronyms and made-up terms, spearheaded mostly by millennials like myself. The beauty of language is that Continue Reading

     
Fred Schaaf  

The Game of Branding   February 23, 2015
by Fred Schaaf

There are two events in business that constantly amaze me. The first is the development of a new process. I am often energized by reading about, or being exposed to, a new way of doing something. Envisioning how this new process can improve my job performance— and the team’s performance—is, I believe, a key to moving forward. The second event Continue Reading

     
Melissa Leonard  

Missed Observations   February 20, 2015
by Melissa Leonard

I was flipping through a design magazine last week when I came across an article that stopped me in my tracks. It wasn’t just entertaining or thought-provoking—it was arresting enough to make me reevaluate and reconsider the entire manner in which I live and work. In the piece, the author discusses the idea of true focus and mindfulness—and how our Continue Reading

     
Todd Pierce  

The Walmart Logo Looks Oddly Familiar   February 10, 2015
by Todd Pierce

I was recently asked to add the Walmart logo into a design I was working on. Easy enough. However, while placing the logo into layout, I couldn’t help but analyze it. Something about it looked very familiar. No, not because I walk by the popular store everyday, but because something about the font stood out to me. All of a Continue Reading

     
Becka Bates  

6 Questions for: Jason Kalajainen   February 3, 2015
by Becka Bates

Jason Kalajainen is the Executive Director of the Luminarts Cultural Foundation at the Union League Club of Chicago—two organizations near and dear to my heart. Luminarts supports and fosters burgeoning Chicago artists through its highly competitive Fellowship program. We’ve worked with Luminarts in varying capacities, from their rebranding to reinvigorating an annual event.  I interviewed Jason as part of our Continue Reading

     
Nina Altadonna  

This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015   January 27, 2015
by Nina Altadonna

This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading

     
BatesMeron  

Copywriters & Curls   January 22, 2015
by BatesMeron

It’s no secret that 100 percent of the copywriters at BatesMeron have big personalities and big hair to go with them. Our curls and waves are as unpredictable, adorable and creative as we like to think we are—but we haven’t always felt this way. We each spent hours in high school straightening, teasing and forcing our curls into a sleeker shape. After Continue Reading

     
Jordan Worcester  

New Perspective in New Orleans   January 20, 2015
by jordan@batesmeron.com

Many members of the BatesMeron family have experienced the wild beast of the South: New Orleans. After this past weekend, I can also now say that I know this warm and welcoming city. I ventured to Louisiana with a friend, and both being artists, we were looking forward to more than just Bourbon Street and Hand Grenades (although a few Continue Reading

     
BatesMeron  

A Thursday Laugh   January 15, 2015
by BatesMeron

Although the sun is (currently) shining, if you’re in Chicago and/or the Midwest, we know you’ll understand. So happy Thursday! We hope this ad makes you chuckle.

     
Chuck Sanchez  

Brand Baggin’ It   January 13, 2015
by Chuck Sanchez

New year, new presumptions. While it’s incredibly easy to take shots at a global brand like McDonald’s, recent criticism of the quintessential burger chain’s new takeout packaging design is fraught with negative theories. Ranging from the accusatory to the suspicious, much of the coverage has one theme in common: shame. These brand boos have reached an uproar rivaling the wingspan Continue Reading