Blog

BatesMeron  

A Pretty Tough Petunia   April 24, 2014
by BatesMeron

We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a beautifully bold brand that more effectively communicates the features and benefits of this power-punching petunia. We also developed consumer-friendly messaging to enhance the brand for retailers, emphasizing the story of Continue Reading

     
BatesMeron  

The Winking Monkey   April 17, 2014
by BatesMeron

Sometimes we overhear things in the office that we can’t forget. So, we started a growing list of office quotes…and decided to illustrate them. Enjoy.

     
Fred Schaaf  

A Visit to Spring Trials 2014   April 15, 2014
by Fred Schaaf

This year I made a special trip out to California to check out the Northern section of the horticulture industry’s California Spring Trials (CAST). While there I was able to be a part of our client’s celebration of their new plant varieties—and soak up the sunny skies and warm air of the farming towns of Gilroy, Salinas, Santa Cruz and Continue Reading

     
BatesMeron  

Setting the Mood   April 10, 2014
by BatesMeron

Here at BatesMeron we love going into projects that give us a blank slate for creativity, but we need a device to corral all of our ideas. That’s where mood boards come in. We use mood boards to capture the entire essence of a theme through fonts, colors, imagery and background tiles. They help us fuse ideas into one direction, Continue Reading

     
Becka Bates  

6 Questions for: Melissa Leonard   April 8, 2014
by Becka Bates

Melissa Leonard is an Art Director at BatesMeron Sweet Design. In that role, she works to ensure that all creative development serves the client’s purpose and supports their vision. She’s also the leader of our BMSD creative team, helping guide and push their skills forward.  I interviewed Melissa as part of our 6 Questions feature: a series of one-on-one interviews Continue Reading

     
Todd Pierce  

Two Creatives Are Better Than One   April 1, 2014
by Todd Pierce

It’s one thing to create a team but an entirely other thing to create teamwork. At BatesMeron, we believe that operating as a team increases our performance and allows us to produce our best work. But our team’s collaboration isn’t something that just happened over night. The teamwork at our office exists because it’s part of our BatesMeron DNA, part Continue Reading

     
BatesMeron  

Unconventional Content   March 27, 2014
by BatesMeron

We like to keep the library here at BMSD chock-full of inspirational goodies. So, when we stumbled upon an unusual graphic novel, Building Stories, last weekend at a local bookstore, we just HAD to add it to our collection. Building Stories, created by American cartoonist Chris Ware, comes as a box set with several different pieces: 14 bound books, fold outs, Continue Reading

     
Kris Bates  

Ten Common Blog Writing Mistakes   March 25, 2014
by Kris Bates

Blogs have become powerful tools in personal and business relationships. But are we communicating properly? As the impact of blogs increases so should our attention to detail—particularly in reference to grammar.  Ask yourself this: what perception do you want your audience to take away from their experience reading your blog post? We believe a properly formed blog post will have Continue Reading

     
BatesMeron  

An Evening in Bloom   March 20, 2014
by BatesMeron

Last Friday the team at BatesMeron was lucky enough to get a sneak peek at spring! No, this doesn’t mean we have the ins with Mother Nature, and we, too, have no clue when this Chicago weather will get its act together. But it does mean that we got to enjoy, explore and experience the fun of the 2014 Chicago Continue Reading