Blog

Anna Woodward  

Summer Bucket List: Productive Writer Edition   April 25, 2017
by Anna Woodward

The days are longer, the air is warmer and Chicagoans are emerging from their apartments in search of summer fun. Growing up, my summer plans were always very simple: do as little of anything resembling “work” as humanly possible. These days my mindset is a little different when it comes...[MORE]

     
Ricardo Gomez  

Brands We Love: English Premier League   April 14, 2017
by Ricardo Gomez

As a branding fanatic, I know all too well the more famous logo evolutions out there. Looking at brands like Starbucks, Pepsi or Shell Gasoline through the years, it’s clear that logo simplification is more than a trend—it’s the way of the future for brands.   Not too long ago, I...[MORE]

     
Todd Pierce  

Do You Even Email Bro? Tips on Better Email Marketing   April 10, 2017
by Todd Pierce

With all the different ways to interact with your customers or clients, it can be hard to choose which option is the best. These days it goes well beyond traditional advertising to include social media, content and email marketing. Of these, the right email marketing campaign can go the furthest to ensuring...[MORE]

     
Carlie Miller  

Chicago Flower & Garden Show 2017 Tips and Inspiration   April 4, 2017
by Carlie Miller

Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been happening in Chicago since 1847! For the past five years, BatesMeron has had the distinct pleasure of partnering with the show producers at Flower...[MORE]

     
Anna Woodward  

Netflix’s Abstract: Lessons from Paula Scher   March 28, 2017
by Anna Woodward

It’s been 10 years since Gary Hustwit released the Helvetica documentary that sent designers and type-nerds around the world into a tizzy, so a fresh look into the world of design and creativity was long overdue. Netflix, the streaming service we all love so dear, filled the void with its...[MORE]

     
Tarah Kraft  

Marketing a Tale As Old As Time   March 21, 2017
by Tarah Kraft

To many, March 17th, 2017 was either St. Patrick’s Day, day two of the NCAA March Madness tournament or just a regular old Friday. To others, including myself, it was a day I have been waiting for since last summer: It was the day that finally saw the release of the...[MORE]

     
Joshua P. Ferguson  

Verbal Visuals: Language that Moves   March 14, 2017
by Joshua P. Ferguson

Last week, I went to see George Saunders speak. A critically acclaimed author, he’s rightfully recognized as one of the best short storytellers America has to offer. So universal is this opinion, TIME magazine voted him one of the 100 Most Influential People in the World adding, “George’s work is...[MORE]

     
Melissa Leonard  

Campaign Crush: MailChimp   March 7, 2017
by Melissa Leonard

For those who don’t know, MailChimp is an email marketing platform that helps its customers around the world sell goods and advertise their brands. In early 2017, MailChimp embarked on its first major advertising campaign, a bold, madly imaginative brew of activations that are arousing intrigue at every corner. Did you...[MORE]

     
Becka Bates  

6 Questions for Ricardo Gomez   February 27, 2017
by Becka Bates

Meet the newest member of the BatesMeron team, Ricardo Gomez! Ricardo is a recent Columbia College grad, Chicagoland native and our super-sweet design intern!  I interviewed Ricardo as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who’ve made us proud. Sometimes I like...[MORE]

     
Anna Woodward  

Brand Activism in Today’s Marketplace   February 21, 2017
by Anna Woodward

It’s safe to say that advertisers are always on the hunt for new ways to engage and connect with consumers. Sometimes that’s humor, sometimes it’s a saccharine heart-tugging narrative and sometimes it’s brand activism, going a little deeper and aiming for the moral center. In 1971, America was still in the...[MORE]