Blog

Rachel Skybetter  

Beyond Business: LinkedIn as a Powerful Marketing Tool   September 2, 2014
by Rachel Skybetter

Pardon the pun, but one of LinkedIn’s newest features may be the missing link between networking and content marketing. What was once restricted to “influencers” (read: experts, big-wigs and beyond), is now open to all LinkedIn members because “every professional has valuable experience to share,” according to the official LinkedIn blog announcement. Published posts allow you to build your brand Continue Reading

     
BatesMeron  

12 Inevitable Truths of a Creative Agency   August 28, 2014
by BatesMeron

Ever curious what life’s like at a creative agency? You probably imagine intense brainstorms, big pitches and computer screens filled with beautiful artwork. And yes, those are all true. But there is more. Here are 12 truths that every agency-dwelling individual has thought or felt at least once…per day. 1. When co-workers ask you to hang out outside of work Continue Reading

     
Jordan Worcester  

Finding Our Home   August 26, 2014
by jordan@batesmeron.com

As a newly initiated member to the BatesMeron family, I wanted my very first blog to speak from personal roots about the concept of home and how we are influenced by the many nostalgic and heartwarming places we consider home throughout our lives. I spent my childhood amidst the rolling hills of northern Missouri, growing up on a picturesque hobby farm, far Continue Reading

     
BatesMeron  

How To Write Copy That Sells   August 21, 2014
by BatesMeron

Recently, our very own Melissa Leonard was trying to sell some furniture in anticipation of her move. As many do, she jumped on Craigslist as a source for easy posting, selling and buying. She wrote a short ‘n sweet description of her brown leather couch, attached some pictures and thought all was well in the world. She figured her couch Continue Reading

     
Becka Bates  

6 Questions for: Todd Pierce   August 19, 2014
by Becka Bates

Todd Pierce is a veteran BatesMeron graphic designer, dad-joke connoisseur and resident Sporty Spice. I’ve loved watching Todd grow as a designer since we first hired him as an intern more than three years ago. He has since become an integral part of the BatesMeron family. His skill for turning around massive projects with ease, while still inserting his creative Continue Reading

     
Paul Zdon  

Taking a Closer Look at Typography   August 12, 2014
by Paul Zdon

Being a design student and working designer at the same time means constantly keeping my ears and eyes open for knowledge and inspiration. I’m particularly interested in custom lettering and type design, so it’s no surprise that when TypeCon rolled around this year I jumped at the opportunity to head to Washington, D.C. for a five-day retreat. Wait a minute—what Continue Reading

     
Josey Yun  

Insights From the Intern: In Reflection   August 8, 2014
by Josey Yun

Friends, I cannot believe it’s already the last day of my BatesMeron internship, but I guess it’s a good thing to feel sad about work ending! I’m leaving here knowing that I was very lucky to work here with such fantastic people. Connecting with coworkers, improving my design skills, participating in meetings and brainstorms, and being welcomed into this family-like team was such an Continue Reading

     
BatesMeron  

Marketing to Women Done Right   August 7, 2014
by BatesMeron

The team at BatesMeron was recently inspired by a powerful, motivational and breathtaking Under Armour advertisement. However, the visually stunning 60-second spot isn’t like many other Under Armour ads. This ad focuses on a ballerina. Shifting from its usual football-clad, male-athlete-starring commercials, Under Armour is currently trying to rebrand itself as gear that empowers athletic women. This new direction steers Continue Reading

     
Nina Altadonna  

Sharknado & Brands That Stay Afloat   August 5, 2014
by Nina Altadonna

My brother and I have an odd sense of humor. One of our favorite recurring inside jokes is based on our appreciation of horrible, over-the-top films, such as Mega Shark vs. Crocosaurus. Whenever we are both back home in Michigan we wholeheartedly request these types of movies as our pick for family movie night just to witness the appalled reaction Continue Reading