Nina Altadonna  

Types of Taglines   May 27, 2015
by Nina Altadonna

A while back, I wrote about taglines right here on this very blog. I introduced two large categories, action and definition, but also alluded to the fact that there are a multitude of styles that can live within these groups. So today, I’m digging deeper into the verb-filled world of tags and I’m taking you with me. A brief recap Continue Reading

Taylor Wells  

Brand Safari: Product Placement Where You Least Expect It   May 19, 2015
by Taylor Wells

Working at BatesMeron, I have the chance to be up-close and personal with brands every day. We talk about brands, write about brands and often create new brands, so it comes as no surprise that when it’s time for me to leave the office and head out into the place they call “not work,” I still have brands on the Continue Reading

Melissa Leonard  

A Mother’s Guide to Art Direction   May 12, 2015
by Melissa Leonard

This past weekend was Mother’s Day. Heartfelt cards were exchanged, flowers were in bloom and my big-gulp cup runneth over with mimosa. As the only mom on the BatesMeron team, I consider it my duty to captivate my colleagues with fascinating stories on subjects that range from who made what part in the fifth grade spring musical to the highlight Continue Reading

Fred Schaaf  

Fred Takes on CAST 2015   May 7, 2015
by Fred Schaaf

A few weeks ago, I once again, found myself on a plane headed to the West Coast for the 2015 California Spring Trials (aka CAST, Spring Trials and Pack Trials). The week-long event highlights the newest plant varieties and packaging sale programs within the horticulture industry. The event was spread across the state and featured 10 facility locations with 40+ Continue Reading

Becka Bates  

6 Questions for: Taylor Wells   May 5, 2015
by Becka Bates

Meet Taylor Wells. He just joined our team—taking on the role of copywriter, resident history buff and fellow “Game of Thrones” watcher. Taylor is a Mizzou alum who hails from our great state of Illinois. His outgoing personality, wit and swan-like characteristics have been a welcomed addition to our Sweet Design family. I interviewed Taylor as part of our 6 Continue Reading

Jordan Worcester  

5 Tips for Aspiring Designers…& Others Alike!   April 21, 2015
by Jordan Worcester

A few weeks ago, BatesMeron was greeted by a special visitor—the Professional Association for Design (AIGA) student group from Truman State University. Having traveled all the way from my alma mater in Kirksville, Missouri, these Truman design majors came to Chicago to visit various creative firms around the city and learn more about working at an agency. Years ago, when I Continue Reading

Chuck Sanchez  

Join Team Green   April 14, 2015
by Chuck Sanchez

BatesMeron has worked on the design and branding for the Chicago Flower & Garden Show for years. Through this process, we’ve been able to do beautiful things for an equally beautiful event, and it gives us a chance to get even more green ourselves, as inspired by the show’s 2014 and 2015 theme “Do Green. Do Good.”   In that Continue Reading

Becka Bates  

6 Questions for: Carlie Miller   April 8, 2015
by Becka Bates

Carlie Miller is the newest member of the BatesMeron team and our resident Account Coordinator. She has a knack for all things crafty, playing the ukelele and keeping our creative team organized, so naturally, she is a great fit. I interviewed Carlie as part of our 6 Questions feature: a series of one-on-one interviews with people we work with who’ve Continue Reading

Jordan Worcester  

Body Branding   March 31, 2015
by Jordan Worcester

The topic of tattoos can be a tricky one. For years, I have wanted to get “inked,” and as I approach a final decision more closely, blogging for BatesMeron presents itself as an ideal opportunity to reflect on this long-standing form of artwork. In a way, a tattoo stands as a personal brand on your body, supporting your story and Continue Reading

Chuck Sanchez  

5 Signs That You Need a Design Team   March 24, 2015
by Chuck Sanchez

Business owners have a plethora of decisions to make on a daily basis. Many of these decisions require an owner to weigh the cost vs. benefit of a vendor, hire or service. Marketing and design is the multi-faceted monster that everyone knows they need but most think they cannot or should not afford. A “design team” can be found in Continue Reading