Chuck Sanchez  

5 Marketing Mistakes Small- and Medium-sized Businesses Make   September 30, 2014
by Chuck Sanchez

Nearly every business owner knows that effective marketing can help them reach their target audience to sell a product or service. Nearly every business owner also makes a series of common mistakes along that path to success. These mistakes hinder business owners from spending their invested capital efficiently and distract them from other imperative business decisions. It’s time to clear Continue Reading


Life and Peaches   September 25, 2014
by BatesMeron

If you haven’t heard by now, Todd Pierce is notorious for handing out philosophical words of wisdom. Whether it’s a thoughtful piece of advice or lyrics to a song he wrote (true story), Todd has something to say. So without further ado, here is the latest “Heard Around the Office” quote, brought to you from the Shakespeare of BatesMeron.

Nina Altadonna  

5 Reasons to Love This New Gatorade Spot   September 23, 2014
by Nina Altadonna

Baseball lover or not, this new Gatorade spot is nearly perfect. If you haven’t seen the 90-second advertisement, appropriately titled “Made in New York,” watch it now. Then read this. Shot in black and white and starring Yankee hero Derek Jeter, the commercial is a beautiful thank you and tip of the hat to his loyal fans…and baseball. So what Continue Reading


A Digital Terarrium For Your Desktop   September 18, 2014
by BatesMeron

Today we wanted to share with you some artwork that inspires us! This post, written by Khrista Rypl and brought to you by Studio 360, brings life to the idea of “digital snow globes.” Read on to learn about this beautiful and unique form of graphic design. Graphic artist Rafael Varona used to think of illustrations, animation, and web graphics as distinct Continue Reading

Todd Pierce  

10 Things I’ve Learned From Working with Women   September 16, 2014
by Todd Pierce

I’ve worked at BatesMeron for the better part of my graphic design career. While working here, I’ve had the privilege of working alongside some amazing and talented people. I say “people,” because the BatesMeron team is comprised of about the same number of women and men. However, within the creative department (i.e. writers and designers only), that ratio shifts to more like 4 women Continue Reading


Hot Dogs, Baseball and BatesMeron   September 12, 2014
by BatesMeron

Yesterday was our annual BatesMeron baseball outing! Yep, we closed up shop to enjoy some team bonding and show some Chicago pride over at U.S. Cellular Field…and it was great! The day may have been a bit chilly, but that didn’t stop us from having a ball (pun intended) and cheering on the White Sox. Things we learned: 1. A Continue Reading

Fred Schaaf  

On My Doorstep Every Morning   September 9, 2014
by Fred Schaaf

Many people don’t understand why I still read the daily newspaper. I get both Chicago papers delivered to my doorstep each morning and on some Sundays I even add The New York Times to my pile. People are often boggled by the fact that I pay for this service. (I’m sure they’d be appalled to learn I tip the delivery Continue Reading


Due North: Career Compass Direct Mailer   September 3, 2014
by BatesMeron

The American Osteopathic Association is a full-service resource for students, residents and practitioners of osteopathic medicine. They recently unveiled an interactive tool, the Career Compass, to help guide its members through all facets of their osteopathic career. Beyond setting goals and milestones for students, it also provides a space for peers to communicate with each other and share advice. After Continue Reading

Rachel Skybetter  

Beyond Business: LinkedIn as a Powerful Marketing Tool   September 2, 2014
by Rachel Skybetter

Pardon the pun, but one of LinkedIn’s newest features may be the missing link between networking and content marketing. What was once restricted to “influencers” (read: experts, big-wigs and beyond), is now open to all LinkedIn members because “every professional has valuable experience to share,” according to the official LinkedIn blog announcement. Published posts allow you to build your brand Continue Reading


12 Inevitable Truths of a Creative Agency   August 28, 2014
by BatesMeron

Ever curious what life’s like at a creative agency? You probably imagine intense brainstorms, big pitches and computer screens filled with beautiful artwork. And yes, those are all true. But there is more. Here are 12 truths that every agency-dwelling individual has thought or felt at least once…per day. 1. When co-workers ask you to hang out outside of work Continue Reading