Becka Bates  

6 Questions for: Tracy Paukstys   November 24, 2015
by Becka Bates

Tracy Paukstys is the Senior Director of Client Development at Insights in Marketing, one of the top market research consultancies in the business. With over 20 years of experience in consumer research, she’s a pro when it comes to figuring out what people want and how her clients can best...[MORE]

Adina Fried  

Form and Content in Floral Design   November 17, 2015
by Adina Fried

As BatesMeron’s newest copywriter, it might go without saying that I’ve always been fascinated by words and writing. What may not be as obvious is my lifelong fascination with everyday design. From baking to knitting to custom shoe design, I’ve always loved working with my hands to create varying forms...[MORE]

Pilar McQuirter  

3 Quick Tips on Live Tweeting: Our Day at Content Jam   November 10, 2015
by Pilar McQuirter

Last week, BatesMeron headed to Content Jam, a daylong conference that focuses on teaching professionals how to produce the best online content possible. The day was filled with an incredible roster of speakers ranging from strategists to CEOs. The subjects covered all aspects of content creation, but focused mainly on...[MORE]

Todd Pierce  

Turning Wheelchairs Into Pirate Ships   November 3, 2015
by Todd Pierce

Around this time of year a common topic of discussion amongst people is always Halloween costumes. What will they be? Should it be funny or serious? Should they go all out or make do with household items? For a father named Ryan Weimer in Kaizer, Oregon and his sons, it’s...[MORE]

Carlie Miller  

5 Breast Cancer Awareness Campaigns that Go Beyond the Pink Ribbon   October 27, 2015
by Carlie Miller

Ah, October. The leaves are changing, scary movies are making their way into theaters, and pink ribbons are popping up everywhere. Since 1985, October has been officially designated National Breast Cancer Awareness Month in the US, and corporations and non-profit organizations alike have been jumping at the chance to work this...[MORE]

Taylor Wells  

4 Brands That Rule at Halloween Advertising   October 22, 2015
by Taylor Wells

Every year around this time, we see the advertising world getting in on the fun of Halloween. It’s hard to blame them—Halloween is awesome, but some brands are better at taking advantage of the holiday’s appeal than others. This week, I’d like to take some time to celebrate the brands...[MORE]

Fred Schaaf  

Team Building: Go Cubs Go vs Go-Go White Sox   October 20, 2015
by Fred Schaaf

This September, the BMSD crew took a half-day at the office and headed to the Friendly Confines on the North Side of Chicago for our annual baseball outing. We’ve been taking these yearly baseball trips since 2013 and we keep coming back for one reason—we all have a great time...[MORE]

Carlie Miller  

Highlights From the Paper Show   October 13, 2015
by Carlie Miller

On October 5th, our student designer Nicole and I attended the 2015 Chicago Paper Show sponsored by Veritiv at the Westin Chicago. We made our way through booths of over a dozen paper mill companies, including Neenah Paper, Mohawk, and Finch, among several others. There were samples galore, ranging from small pieces...[MORE]

Melissa Leonard  

Color Champions: A Look into Pantone’s Color of the Year   September 29, 2015
by Melissa Leonard

Each year, Pantone announces their celebrated pick for Color of Year. This prized swatch number isn’t just a fun little trivia fact for designers to memorize and nerd out over—it is, in fact, a carefully elected color that casts its influence on annual trends in the categories of design, cosmetics,...[MORE]

Becka Bates  

6 Questions for: Michael Booth   September 22, 2015
by Becka Bates

A leader, a family man and a ‘90s comedy buff, Michael Booth is the President of Axion Risk Management Strategies, a top insurance and risk management consulting firm based in the suburbs of Chicago. I interviewed Michael as part of our 6 Questions feature—a series of one-on-one interviews with people...[MORE]