Blog

Todd Pierce  

Betting on Design   August 25, 2015
by Todd Pierce

I recently attended my very first horse track this past weekend at Arlington Park in Arlington Heights, IL. Having never been to a track before, I was pretty excited—and while walking through the parking lot my excitement increased the closer I got. Some people were in their “Sunday Best,” while...[MORE]

     
Carlie Miller  

Top 5 Social Media Accounts of Brand Mascots   August 11, 2015
by Carlie Miller

While we’re used to seeing brand mascots such as the Energizer bunny, Mr. Peanut, and the GEICO Gecko on TV commercials, many of these mascots are now also showing up on social media websites with their own personal accounts. Looking at the number of people who follow these brands (some...[MORE]

     
Becka Bates  

6 Questions for: Tom Favorite   August 4, 2015
by Becka Bates

Tom Favorite is the Marketing Manager at RCN, Chicago’s premier cable, phone and Internet provider. Tom uses his creative mind and extensive marketing experience to constantly bring fresh and compelling new concepts to RCN’s marketing initiatives—often teaming up with BatesMeron to make them a reality. I interviewed Tom as part...[MORE]

     
Taylor Wells  

800 Words: Advice to Spice up Your Language   July 28, 2015
by Taylor Wells

It’s official; as of this year, our mother-tongue is estimated to have reached an expansive, gargantuan and frankly astounding 1,025,109.8 words. While I’m personally very interested in finding out how English managed to sneak .8 of a word in there, that’s a mystery for another time. Instead, I’d like to...[MORE]

     
Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015
by Nina Altadonna

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand...[MORE]

     
Fred Schaaf  

Design on my Feet   July 14, 2015
by Fred Schaaf

Last week while I was sitting on my stoop reading the pile of newspapers that get chucked at my doorstep every morning, I ran across a New York Times article about a new sneaker exhibit at the Brooklyn Museum. The article caught my eye for several reasons: I used to...[MORE]

     
Melissa Leonard  

A Case for Proofreading   July 10, 2015
by Melissa Leonard

Most projects at BMSD follow a fairly standard process; depending on the job, our team will somewhere along the way kick-off, brainstorm, concept, draft, download, design, write, edit and proof. Let’s take a second to appreciate that last, most unsexy of project responsibilities – proofreading. No matter how big or...[MORE]

     
BatesMeron  

Fourth of July Roundup   July 7, 2015
by BatesMeron

Happy 239th birthday, America! In honor of more than two centuries of independence, the team at BatesMeron celebrated sweet freedom in all her glory. Here is a brief, work-appropriate recap of what our holiday weekend looked like. Enjoy!   “This past weekend I celebrated our nation’s birthday on my parents’...[MORE]

     
Jordan Worcester  

Better Brainstorming   June 30, 2015
by Jordan Worcester

AIGA recently released some tips to help improve brainstorming sessions—and while reading the piece, I found myself agreeing with many of the points. I’ve always enjoyed the process of a good group brainstorm, but this article helped open my eyes to ways that the creative process of collaboration can be made...[MORE]

     
Chuck Sanchez  

The Perils of Overused Stock Photography   June 23, 2015
by Chuck Sanchez

Stock photography refers to staged photographs sold for commercial use. These images are often used for things like advertisements and promotional materials. Stock photography is a necessary and useful part of marketing in that it provides the opportunity for visuals to accompany content when the content itself has no images...[MORE]