Blog

Jordan Worcester  

Body Branding   March 31, 2015
by Jordan Worcester

The topic of tattoos can be a tricky one. For years, I have wanted to get “inked,” and as I approach a final decision more closely, blogging for BatesMeron presents itself as an ideal opportunity to reflect on this long-standing form of artwork. In a way, a tattoo stands as a personal brand on your body, supporting your story and Continue Reading

     
Chuck Sanchez  

5 Signs That You Need a Design Team   March 24, 2015
by Chuck Sanchez

Business owners have a plethora of decisions to make on a daily basis. Many of these decisions require an owner to weigh the cost vs. benefit of a vendor, hire or service. Marketing and design is the multi-faceted monster that everyone knows they need but most think they cannot or should not afford. A “design team” can be found in Continue Reading

     
Becka Bates  

6 Questions for: Courtney Wright   March 17, 2015
by Becka Bates

Courtney Wright is the founder and president of CDW Merchants, a leading provider of retail displays and packaging. Courtney exudes creativity through her entrepreneurship, personality and numerous projects. Her love for creativity means lots of fun projects for BatesMeron, like a unique marketing tool for CDW Merchants and Courtney’s stylish new website. I interviewed Courtney as part of our 6 Continue Reading

     
Rachel Skybetter  

A Loss for Words   March 3, 2015
by Rachel Skybetter

A few months ago, back when life was warm and sunny, I wrote about my favorite, tongue-tickling words. I love those words because they aren’t used commonly, making them rare vocabulary treats for welcoming ears. The 10-cent words I love have been replaced by a lexicon of abbreviations, acronyms and made-up terms, spearheaded mostly by millennials like myself. The beauty of language is that Continue Reading

     
Fred Schaaf  

The Game of Branding   February 23, 2015
by Fred Schaaf

There are two events in business that constantly amaze me. The first is the development of a new process. I am often energized by reading about, or being exposed to, a new way of doing something. Envisioning how this new process can improve my job performance— and the team’s performance—is, I believe, a key to moving forward. The second event Continue Reading

     
Melissa Leonard  

Missed Observations   February 20, 2015
by Melissa Leonard

I was flipping through a design magazine last week when I came across an article that stopped me in my tracks. It wasn’t just entertaining or thought-provoking—it was arresting enough to make me reevaluate and reconsider the entire manner in which I live and work. In the piece, the author discusses the idea of true focus and mindfulness—and how our Continue Reading

     
Todd Pierce  

The Walmart Logo Looks Oddly Familiar   February 10, 2015
by Todd Pierce

I was recently asked to add the Walmart logo into a design I was working on. Easy enough. However, while placing the logo into layout, I couldn’t help but analyze it. Something about it looked very familiar. No, not because I walk by the popular store everyday, but because something about the font stood out to me. All of a Continue Reading

     
Becka Bates  

6 Questions for: Jason Kalajainen   February 3, 2015
by Becka Bates

Jason Kalajainen is the Executive Director of the Luminarts Cultural Foundation at the Union League Club of Chicago—two organizations near and dear to my heart. Luminarts supports and fosters burgeoning Chicago artists through its highly competitive Fellowship program. We’ve worked with Luminarts in varying capacities, from their rebranding to reinvigorating an annual event.  I interviewed Jason as part of our Continue Reading

     
Nina Altadonna  

This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015   January 27, 2015
by Nina Altadonna

This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading

     
BatesMeron  

Copywriters & Curls   January 22, 2015
by BatesMeron

It’s no secret that 100 percent of the copywriters at BatesMeron have big personalities and big hair to go with them. Our curls and waves are as unpredictable, adorable and creative as we like to think we are—but we haven’t always felt this way. We each spent hours in high school straightening, teasing and forcing our curls into a sleeker shape. After Continue Reading