Nina Altadonna  

This Girl Can Sell: What a Female-focused Campaign Looks Like in 2015   January 27, 2015
by Nina Altadonna

This Girl Can. It’s a phrase that empowers and pushes. It’s also a UK-based campaign that’s gaining momentum and praise internationally. I recently caught wind of this new go-get-‘em campaign and figured I’d stop to see what all the hoopla was about. So I watched. The 90-second spot features women of all shapes, sizes, colors and ages being physically active. Continue Reading


Copywriters & Curls   January 22, 2015
by BatesMeron

It’s no secret that 100 percent of the copywriters at BatesMeron have big personalities and big hair to go with them. Our curls and waves are as unpredictable, adorable and creative as we like to think we are—but we haven’t always felt this way. We each spent hours in high school straightening, teasing and forcing our curls into a sleeker shape. After Continue Reading

Jordan Worcester  

New Perspective in New Orleans   January 20, 2015

Many members of the BatesMeron family have experienced the wild beast of the South: New Orleans. After this past weekend, I can also now say that I know this warm and welcoming city. I ventured to Louisiana with a friend, and both being artists, we were looking forward to more than just Bourbon Street and Hand Grenades (although a few Continue Reading


A Thursday Laugh   January 15, 2015
by BatesMeron

Although the sun is (currently) shining, if you’re in Chicago and/or the Midwest, we know you’ll understand. So happy Thursday! We hope this ad makes you chuckle.

Chuck Sanchez  

Brand Baggin’ It   January 13, 2015
by Chuck Sanchez

New year, new presumptions. While it’s incredibly easy to take shots at a global brand like McDonald’s, recent criticism of the quintessential burger chain’s new takeout packaging design is fraught with negative theories. Ranging from the accusatory to the suspicious, much of the coverage has one theme in common: shame. These brand boos have reached an uproar rivaling the wingspan Continue Reading


A Sweet Holiday Review   January 8, 2015
by BatesMeron

It’s officially 2015! The BatesMeron team is back in the office and we’re ready for another amazing year. But before we jump into “what’s next,” we figured we’d take a quick look at what happened in 2014, specifically over the holidays. After a laughed-filled Q&A session, here is what we learned: Where did you spend your holiday? Rachel: This holiday, Continue Reading

Rachel Skybetter  

The Perks of Being Boutique   December 23, 2014
by Rachel Skybetter

Just over a year ago, I left the bureaucracy and polictics of higher education to pursue a career in the agency world. I didn’t want to be at just any agency—I wanted to be part of a small creative team where I wouldn’t be another number handling one account. I found that, and much more, in BatesMeron. Here are five examples of the Continue Reading


…And the 2015 Color of the Year is…   December 18, 2014
by BatesMeron

Get ready for a new year of color! The Pantone Color Institute has recently unveiled the hue it dons as “Color of the Year” for 2015—and it does not disappoint. Allow us to introduce Marsala! Robust and sophisticated, Marsala is an earthy wine red color that can easily stand alone or be paired with others as a perfect accent. Following Continue Reading

Melissa Leonard  

Wine, Websites and Design—Oh My!   December 15, 2014
by Melissa Leonard

Last week I was doing some online Christmas shopping (ahem, looking for presents for myself) and I came across a super cool gift idea. I stumbled upon a company that offers completely customized bottles of wine. You can select everything from where the grapes are grown up to the design of the wine label. This set my heart all aflutter, because Continue Reading

Fred Schaaf  

Christmas Comes Early for Chicago Skaters   December 8, 2014
by Fred Schaaf

Ever since I moved to Chicago 10 years ago, there has been talk about a skate park downtown. I always considered it a pipe dream since getting new construction approved by the city of Chicago often takes more than just connections and money. And as a lifelong skateboarder, I know there’s still a good percentage of the public who view skateboarders and BMXers Continue Reading