Why bees? | 07.20.10

We craft identities for a living, and considerable thought goes into our clients’ brands. Yet of all the shapes, symbols and creatures in existence, we chose bees as the BatesMeron icon.

The Perfect Tagline: Worth a Thousand Words | 05.12.10

Much like legal writing, branding requires distilled arguments and a concise message. Unlike legal writing, the process draws from both sides of the brain.

Building a Manifesto (part 3 of 6) | 04.29.10

Trust people to do what they do best. To us, nothing is more rewarding than working for someone who knows their business, knows their goals and isn't afraid to rely on a partner to help achieve them.

Won't You Light Your Candle? | 03.18.10

Courage and spunk go into a great charismatic brand. So why do so many brands cower while others forge ahead with ideas that would make most committees blanch white with fear?

The Internet's Last Few Addresses | 03.10.10

Network engineers predict that the Internet will be down to the last few hundred thousand (or fewer) web addresses by the end of 2010.

A Pad By Any Other Name | 02.02.10

While I’m sure the iPad will be supercool as advertised, it’s not the product I’m here to dissect, but the name.