Todd Pierce  

Fight Mental Fatigue With Project Management   February 20, 2020
by Todd Pierce

  Let’s be real: Most of us would be lying if we said we weren’t suffering from mental fatigue in at least one aspect of our lives. According to Healthline, mental fatigue can happen to anyone who continually deals with situations that activate their body’s stress response. It can make you...[MORE]

Dan Wu  

Too Long; Didn’t Read: How Consumers (Don’t) Read Websites   February 13, 2020
by Dan Wu

  When you explore a website, how much content would you really like to read? For me, and probably you, the answer is “very little”. So, why do businesses tend to add blocks upon blocks of content to their websites? In their attempt to address every opportunity to sell, they...[MORE]

Linda Dao Ohr  

Turn Customer Success into Return on Experience   February 6, 2020
by Linda Dao Ohr

  We’re often asked how BatesMeron shows return on investment (ROI). And we often answer in an unexpected way: We don’t. Instead, we prefer to leverage customer success content to highlight the real impact of our work—a tool we’ve coined return on experience (ROX). To understand our approach, we’ll have...[MORE]

Vivienne Apsey  

A Brutalism Renaissance: the Good, the Bad and the Ugly   January 23, 2020
by vivienne

  History has a funny way of repeating itself—and design history is no exception. Decade after decade, we see quite an array of design trends come and go, only to come back again. We also see that often, architecture lies at the heart of these trends’ inspiration. Such was the...[MORE]

Matt Roman  

Navigating the Feedback Loop   January 16, 2020
by Matt Roman

As designers, we’re accustomed to providing two to three, sometimes even four concepts to a client. Almost always, there’s a favorite, a safe option and a third, cobbled-together version you’re praying they don’t pick. More often than not, the client picks one of the aforementioned options and you move forward....[MORE]

frank okay porcaro  

But It’s Mine!: An Illustrator’s Brief Guide to Selling Out   December 12, 2019
by frank okay porcaro

“No illustrator has a ‘style’ until they literally can’t do anything else,” is something a professor once told myself and my fellow BFA-seeking illustration cohort. While I have gone back-and-forth with whether I agree with this statement, one thing is clear between the lines: one’s style is sacred. As a...[MORE]

Maggie Curran  

The Best Way to Brighten Your Season   December 5, 2019
by Maggie Curran

Thanksgiving is over and our BatesMeron team is feeling its effects in full force. There’s a ringing in our ears from a long weekend of pleasantries exchanged and babies crying. If we even look at another side dish, we will surely explode. Our credit cards have been used more in...[MORE]

Amy Clardy  

Is Your Website An Accurate Reflection Of Your Brand Identity?   November 21, 2019
by Amy Clardy

If your answer is no or not completely, then it’s time to consider an update. In this day and age, there is no room for uncertainty when it comes to the impact the internet has on businesses—and websites are an extremely powerful marketing vehicle for all organizations. Studies show that...[MORE]

Becka Bates  

Constructing A Brand   November 6, 2019
by Becka Bates

“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and need to start something from scratch, and this is where they feel they should start the...[MORE]


Why You Should Pick a Small Agency for Your Project   October 10, 2019
by BatesMeron

We probably don’t need to convince you that hiring a marketing agency can create huge benefits for any brand. But when it comes to finding that just-right agency for your business, things aren’t quite as simple. Everything from an agency’s location, past projects, clients, specialties and, yes, even its size,...[MORE]