Blog

Becka Bates  

6 Questions for: Tom Favorite   August 4, 2015
by Becka Bates

Tom Favorite is the Marketing Manager at RCN, Chicago’s premier cable, phone and Internet provider. Tom uses his creative mind and extensive marketing experience to constantly bring fresh and compelling new concepts to RCN’s marketing initiatives—often teaming up with BatesMeron to make them a reality. I interviewed Tom as part of our 6 Questions feature—a series of one-on-one interviews with Continue Reading

     
Taylor Wells  

800 Words: Advice to Spice up Your Language   July 28, 2015
by Taylor Wells

It’s official; as of this year, our mother-tongue is estimated to have reached an expansive, gargantuan and frankly astounding 1,025,109.8 words. While I’m personally very interested in finding out how English managed to sneak .8 of a word in there, that’s a mystery for another time. Instead, I’d like to talk today about the fact that of those million-plus words Continue Reading

     
Nina Altadonna  

Spirit Airlines & The Marketing Antics They Let Fly   July 21, 2015
by Nina Altadonna

I can’t say I’m a big fan of Spirit Airlines. This animosity isn’t so much about the airline itself—although I do have some qualms—but more so about the company’s branding and marketing decisions. My distaste is simple: they don’t have an established brand message or voice.     I understand that they’ve solidly positioned themselves as the “value” option for Continue Reading

     
Fred Schaaf  

Design on my Feet   July 14, 2015
by Fred Schaaf

Last week while I was sitting on my stoop reading the pile of newspapers that get chucked at my doorstep every morning, I ran across a New York Times article about a new sneaker exhibit at the Brooklyn Museum. The article caught my eye for several reasons: I used to live two blocks from the museum, I have a healthy Continue Reading

     
Melissa Leonard  

A Case for Proofreading   July 10, 2015
by Melissa Leonard

Most projects at BMSD follow a fairly standard process; depending on the job, our team will somewhere along the way kick-off, brainstorm, concept, draft, download, design, write, edit and proof. Let’s take a second to appreciate that last, most unsexy of project responsibilities – proofreading. No matter how big or small a job—be it a business card, brochure, children’s book, Continue Reading

     
BatesMeron  

Fourth of July Roundup   July 7, 2015
by BatesMeron

Happy 239th birthday, America! In honor of more than two centuries of independence, the team at BatesMeron celebrated sweet freedom in all her glory. Here is a brief, work-appropriate recap of what our holiday weekend looked like. Enjoy!   “This past weekend I celebrated our nation’s birthday on my parents’ farm in the rural hills of northern Missouri. To start, Continue Reading

     
Jordan Worcester  

Better Brainstorming   June 30, 2015
by Jordan Worcester

AIGA recently released some tips to help improve brainstorming sessions—and while reading the piece, I found myself agreeing with many of the points. I’ve always enjoyed the process of a good group brainstorm, but this article helped open my eyes to ways that the creative process of collaboration can be made better. The article starts by identifying several faults in the Continue Reading

     
Chuck Sanchez  

The Perils of Overused Stock Photography   June 23, 2015
by Chuck Sanchez

Stock photography refers to staged photographs sold for commercial use. These images are often used for things like advertisements and promotional materials. Stock photography is a necessary and useful part of marketing in that it provides the opportunity for visuals to accompany content when the content itself has no images of its own. While the advantages of stock photography usage Continue Reading

     
Becka Bates  

6 Questions for: Jen Calhoun   June 16, 2015
by Becka Bates

Jen Calhoun is the Marketing Manager at Ernst Benary of America, one of the top ornamental seed breeding companies in the world. Jen possesses a lifelong passion for all things green, which she combines with her 16-year track record of creative and strategic marketing every day to make some pretty beautiful campaigns for Benary’s many products—some of which we’ve had the chance to work with her Continue Reading

     
Todd Pierce  

Wine & Design: The Art of Labels   June 9, 2015
by Todd Pierce

I want to start of by stating that I am not a wine drinker, nor could I tell you the difference between a Cabernet and a Pinot. (I just know they are both red wines.) However, I often find myself buying wine for either a party, a gift or just because I was asked to pick up a bottle on Continue Reading