How To Write Copy That Sells   August 21, 2014
by BatesMeron

Recently, our very own Melissa Leonard was trying to sell some furniture in anticipation of her move. As many do, she jumped on Craigslist as a source for easy posting, selling and buying. She wrote a short ‘n sweet description of her brown leather couch, attached some pictures and thought all was well in the world. She figured her couch Continue Reading

Becka Bates  

6 Questions for: Todd Pierce   August 19, 2014
by Becka Bates

Todd Pierce is a veteran BatesMeron graphic designer, dad-joke connoisseur and resident Sporty Spice. I’ve loved watching Todd grow as a designer since we first hired him as an intern more than three years ago. He has since become an integral part of the BatesMeron family. His skill for turning around massive projects with ease, while still inserting his creative Continue Reading

Paul Zdon  

Taking a Closer Look at Typography   August 12, 2014
by Paul Zdon

Being a design student and working designer at the same time means constantly keeping my ears and eyes open for knowledge and inspiration. I’m particularly interested in custom lettering and type design, so it’s no surprise that when TypeCon rolled around this year I jumped at the opportunity to head to Washington, D.C. for a five-day retreat. Wait a minute—what Continue Reading

Josey Yun  

Insights From the Intern: In Reflection   August 8, 2014
by Josey Yun

Friends, I cannot believe it’s already the last day of my BatesMeron internship, but I guess it’s a good thing to feel sad about work ending! I’m leaving here knowing that I was very lucky to work here with such fantastic people. Connecting with coworkers, improving my design skills, participating in meetings and brainstorms, and being welcomed into this family-like team was such an Continue Reading


Marketing to Women Done Right   August 7, 2014
by BatesMeron

The team at BatesMeron was recently inspired by a powerful, motivational and breathtaking Under Armour advertisement. However, the visually stunning 60-second spot isn’t like many other Under Armour ads. This ad focuses on a ballerina. Shifting from its usual football-clad, male-athlete-starring commercials, Under Armour is currently trying to rebrand itself as gear that empowers athletic women. This new direction steers Continue Reading

Nina Altadonna  

Sharknado & Brands That Stay Afloat   August 5, 2014
by Nina Altadonna

My brother and I have an odd sense of humor. One of our favorite recurring inside jokes is based on our appreciation of horrible, over-the-top films, such as Mega Shark vs. Crocosaurus. Whenever we are both back home in Michigan we wholeheartedly request these types of movies as our pick for family movie night just to witness the appalled reaction Continue Reading


Life at a Design Agency: An Infographic   July 31, 2014
by BatesMeron

A look inside BatesMeron might not be what you think. (Or maybe it’s exactly what you think.) Big ideas, small ideas, brainstorms and brain food, we love finding different forms of inspiration and we thrive on making creativity come to life. Check out this sweet infographic to get a better view of who we are, how we work and what Continue Reading

Rachel Skybetter  

How Camp Made Me a Better Creative   July 29, 2014
by Rachel Skybetter

From the ages of nine through 15, I spent my summers in the idyllic scenery of Northern Michigan at Interlochen Arts Camp. I wore a uniform, attended classes and saw world-class performances on a semi-weekly basis. For some, that may not sound like camp. But for me, it was paradise. About this time each year, I feel a pang of nostalgia Continue Reading

Josey Yun  

Insights from the Intern: Loco for Logos   July 25, 2014
by Josey Yun

Exciting things are taking place, my friends! This week, I was assigned to collect design ideas for a new project—a logo for a series of workshops taking place at a well-known local business. I don’t want to give too much away just yet, but I’m so stoked for this opportunity. Logos are so much fun to develop and create, but they’re deceptively difficult as Continue Reading