Blog

Becka Bates  

Six Questions for Adam Barkley   April 17, 2018
by Becka Bates

Get to know the newest intern to join the BatesMeron team, Adam Barkley! Adam is a junior at Columbia College Chicago, where he is majoring in design and photography. He joins our team with creative passion and a love of photography to assist in all things design. I interviewed Adam...[MORE]

     
Melissa Muñoz  

From Snail Snot to Color of The Year   April 10, 2018
by Melissa Muñoz

1993 was a very important year. It was the year of Got Milk?, President Bill Clinton, Jurassic Park and the dawn of Mary-Kate & Ashley’s wholesome media empire. But more important than all of that, 1993 was the year I got my first Crayola Big Box, featuring a whopping 96...[MORE]

     
Becka Bates  

BatesMeron was just named THE TOP Branding Agency in Chicago by Clutch.co and we’re swooning. Here’s why.   April 3, 2018
by Becka Bates

Last week, BatesMeron was named the #1 Branding Agency in Chicago by Clutch.co. The announcement was made in their press release highlighting the highest-ranking marketing and advertising agencies in Chicago for 2018. This is a really big deal to us. It’s not like we haven’t won awards before. We’ve been recognized...[MORE]

     
Anna Woodward  

Get the Most Out of Your Company Values   March 27, 2018
by Anna Woodward

Company values. Integrity. Hard work. Collaboration. Respect. Excellence. Customer service. We’ve definitely all come across a business that proudly espouses these somewhere on their website. I’m not sure how or when, but somewhere along the way, company values became a seemingly ubiquitous request as part of a client’s branding package....[MORE]

     
Todd Pierce  

We Proudly Celebrate   March 20, 2018
by Todd Pierce

On March 8th we celebrated International Women’s Day, a day in which we recognize the extraordinary contribution of women in today’s world. According to the International Women’s Day website, March 8th “is a global day celebrating the social, economic, cultural and political achievements of women.” Several companies joined the celebration...[MORE]

     
Carlie Miller  

5 Brands Using Experiential Marketing at SXSW   March 13, 2018
by Carlie Miller

South by Southwest is in full-swing again with a wide array of film screenings, concerts, speakers, interactive exhibitions and more. Dedicated to the broad mission of ” helping creative people achieve their goals,” SXSW brings together innovate brands, artists, thought leaders and consumers for 10 immersive days in Austin, Texas....[MORE]

     
Maggie Curran  

How KFC Mastered The “I’m Sorry” Ad   March 6, 2018
by maggie@batesmeron.com

Mistakes: they happen to the best of us. They even happen to companies, and that’s where the corporate apology letter comes in. A rather painful statement for the corporation, these public apologies are becoming more and more prevalent—and necessary. What was once a corporate custom of stating “oops” is now...[MORE]

     
Joshua P. Ferguson  

Marketing in an Age of Distraction: 4 Key Takeaways from Hit Makers   February 27, 2018
by Joshua P. Ferguson

Among the maxims that generally ring true for my life: books are for escaping (i.e. exclusively fiction) and articles, magazines and newspapers are for learning (i.e. nonfiction). I decided to challenge this in 2018 with Hit Makers: The Science of Popularity in an Age of Distraction.  Written by The Atlantic senior editor Derek Thompson and...[MORE]

     
Becka Bates  

6 Questions for Maggie Curran   February 16, 2018
by Becka Bates

Say hello to the newest intern to join the BatesMeron ranks, Maggie Curran! Maggie is a second-semester senior at Columbia College here in Chicago. She’s a budding wordsmith of the highest order, majoring in advertising, and she’s currently occupying a desk in our office to assist in all things copywriting....[MORE]

     
Katie Baird  

WTF Vintage Valentines   February 13, 2018
by Katie Baird

Valentine’s Day is just days away, so you may be pondering what to get that special someone in your life. If you really want to take their breath away perhaps consider a quirky and cute vintage card! Vintage Valentine’s cards have an undeniable nostalgic charm. We actually designed a Vintage Valentine...[MORE]