Blog

frank okay porcaro  

But It’s Mine!: An Illustrator’s Brief Guide to Selling Out   December 12, 2019
by frank okay porcaro

“No illustrator has a ‘style’ until they literally can’t do anything else,” is something a professor once told myself and my fellow BFA-seeking illustration cohort. While I have gone back-and-forth with whether I agree with this statement, one thing is clear between the lines: one’s style is sacred. As a...[MORE]

     
Maggie Curran  

The Best Way to Brighten Your Season   December 5, 2019
by Maggie Curran

Thanksgiving is over and our BatesMeron team is feeling its effects in full force. There’s a ringing in our ears from a long weekend of pleasantries exchanged and babies crying. If we even look at another side dish, we will surely explode. Our credit cards have been used more in...[MORE]

     
Amy Clardy  

Is Your Website An Accurate Reflection Of Your Brand Identity?   November 21, 2019
by Amy Clardy

If your answer is no or not completely, then it’s time to consider an update. In this day and age, there is no room for uncertainty when it comes to the impact the internet has on businesses—and websites are an extremely powerful marketing vehicle for all organizations. Studies show that...[MORE]

     
Becka Bates  

Constructing A Brand   November 6, 2019
by Becka Bates

“I need a logo.” That’s how so many conversations start in my world. Many businesses realize that their current brand is in need of a facelift, or perhaps they’ve just launched their company and need to start something from scratch, and this is where they feel they should start the...[MORE]

     
BatesMeron  

Why You Should Pick a Small Agency for Your Project   October 10, 2019
by BatesMeron

We probably don’t need to convince you that hiring a marketing agency can create huge benefits for any brand. But when it comes to finding that just-right agency for your business, things aren’t quite as simple. Everything from an agency’s location, past projects, clients, specialties and, yes, even its size,...[MORE]

     
Horacio Acevedo  

Designing for the World of Tomorrow   October 2, 2019
by Horacio Acevedo

Times keep changing, and with them, technology. In the last few decades, we’ve seen trend after trend come and go. Our phones have gone from landlines to wireless touch screens and our computers have gone from towers to pocket-sized devices. And in the middle of all this innovation in technology...[MORE]

     
Todd Pierce  

Keeping Up with Culture   September 19, 2019
by Todd Pierce

I was recently in San Diego for a wedding (#humblebrag) and unexpectedly found myself in the midsts of an in-depth conversation about my job, its location and, more specifically, my work/life balance. To give a little context, I was speaking with a fertilizer salesman from a small town in the...[MORE]

     
Dan Wu  

The Best Way to Create Information Architecture   September 12, 2019
by Dan Wu

We’ve all experienced the frustration of navigating a website and being unable to find the information we need. That’s what usability test sessions are for. As a participant in one of these sessions, I helped test the usability of a photography studio’s website. One of my tasks was finding the...[MORE]

     
Becka Bates  

Six Questions for Vivienne Apsey   September 4, 2019
by Becka Bates

Get to know the newest member to join the BatesMeron team, Vivienne Apsey! Vivienne is our new Junior Designer bringing fresh ideas, exciting designs and a love of typography to the BatesMeron team. I interviewed Vivienne as part of our 6 Questions feature: a series of one-on-one interviews with people we work...[MORE]

     
Linda Dao Ohr  

Consistent Branding: Keeping the Sales vs Marketing Peace   August 19, 2019
by Linda Dao Ohr

Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any organization. And, like most issues that arise, a lack of effective communication is to blame. From the...[MORE]