Blog

Dan Wu  

The Best Way to Create Information Architecture   September 12, 2019
by Dan Wu

We’ve all experienced the frustration of navigating a website and being unable to find the information we need. That’s what usability test sessions are for. As a participant in one of these sessions, I helped test the usability of a photography studio’s website. One of my tasks was finding the...[MORE]

     
Becka Bates  

Six Questions for Vivienne Apsey   September 4, 2019
by Becka Bates

  Get to know the newest member to join the BatesMeron team, Vivienne Apsey! Vivienne is our new Junior Designer bringing fresh ideas, exciting designs and a love of typography to the BatesMeron team. I interviewed Vivienne as part of our 6 Questions feature: a series of one-on-one interviews with people we...[MORE]

     
Linda Dao Ohr  

Consistent Branding: Keeping the Sales vs Marketing Peace   August 19, 2019
by Linda Dao Ohr

Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any organization. And, like most issues that arise, a lack of effective communication is to blame. From the...[MORE]

     
Vivienne Apsey  

The Trials and Tribulations of a Young Designer: How Prototyping Saved Me   August 13, 2019
by vivienne

As any fellow creative can attest to, there are many lessons from art school that follow us into our careers. We look at our x-acto blade scars and feel pride in the projects that we put our (literal) blood, sweat and tears into. However, no one warns the ambitious, young...[MORE]

     
Matt Roman  

Technical Tricks for Working Faster in Illustrator   August 6, 2019
by Matt Roman

As a designer, there’s a valuable amount of time that goes into conceptualizing an idea when working on a new brand or project. It’s arguably the most important component of the work we do. Being able to really dig into each aspect during the beginning phases and then expand upon...[MORE]

     
Maggie Curran  

Manage Change Management with Marketing   July 30, 2019
by Maggie Curran

Change is a good thing. That’s the old saying. It’s also a permanent reality for modern enterprises. And whether it’s due to re-organization, technology, shifts in company culture or a rebrand, change is still a good thing, but adjusting to it as an organization can be a whole different story....[MORE]

     
Amy Clardy  

Easter Eggs Can Delight Your Audience   July 23, 2019
by Amy Clardy

You may be wondering why we’re talking about Easter eggs in July. We’re not talking about the plastic eggs with chocolate and other prizes inside. Instead, Easter eggs in the marketing world are hidden gems, features or moments of surprise buried within content, advertisements, software and throughout the internet. They...[MORE]

     
Joshua P. Ferguson  

All Hail the Creative Brief   July 16, 2019
by Joshua P. Ferguson

Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on its contents). In its role as a centerpiece of agency life, the creative brief is adored...[MORE]

     
Todd Pierce  

The Left-Brain-Right-Brain Battle   July 10, 2019
by Todd Pierce

Are you a right-brain or a left-brain thinker? Do you even know? How many times have you heard, if you think of yourself as a creative person, then you might be a right-brain thinker? Or, if you’re a highly organized and logical person, then you may be a left-brain thinker?...[MORE]

     
Dan Wu  

How Planning a Trip Uncovers Human-Computer Interactions   July 2, 2019
by Dan Wu

It is finally summertime. Are you going on a trip? If so, your planning process may very well lend itself to a lesson in human-computer interaction. Let’s say you’re going to Paris. Your primary goal to get the ball rolling is to purchase flight tickets. When this primary goal comes...[MORE]