Recent Posts by Todd Pierce

Keeping Up with Culture

  I was recently in San Diego for a wedding (#humblebrag) and unexpectedly found myself in the midsts of an in-depth conversation about my job, its location and, more specifically, my work/life balance. To give a little context, I was speaking with a fertilizer salesman from a small town...
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Shedding the Weight

I’m sure everyone has heard of the weight loss plan, Weight Watchers. But after 55 years, this diet membership brand has decided to shed their values to better align with today’s standards of health. In an attempt to rebrand itself away from your mother’s diet program, Weight Watchers has shifted towards branding themselves as a...
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Brands We Love: Social Mobility Foundation

As a designer, one of my passions is to create work that is inspirational and serves a real purpose. Not everything is purely for looks—when you can evoke someone to stop and really think about a brand or message and how it affects their everyday life, that’s priceless in my mind. Reflecting on this, I...
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Collaboration Makes BMSD Work

Collaboration is a word that we all heard as freshmen in college. You know, being in those common rooms or classes and being told that if we all work together, we can change the world. However silly of a concept it may have seemed, one of the biggest factors that contributes to our success at...
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We Proudly Celebrate

On March 8th we celebrated International Women’s Day, a day in which we recognize the extraordinary contribution of women in today’s world. According to the International Women’s Day website, March 8th “is a global day celebrating the social, economic, cultural and political achievements of women.” Several companies joined the celebration this year with different forms...
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Timeless Logos: If it Aint Broke… Don’t Fix It

When you think of the something that has “stood the test of time” what comes to mind? Is it a building, a clothing trend, your favorite restaurant or maybe a relationship? Well something that may not necessarily come to mind, but certainly should, is a logo. A great logo means a brand is recognizable at just...
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Worldly Design Inspiration

Our tendency to seek inspiration from the same places can be what gets us stuck in creative ruts. If you read my last blog post, you may remember that I traveled around Asia just a few months ago. Aside from the amazing sights, one thing that I took away from the trip...
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The Universal Language of Images

We've all heard the cliché a picture’s worth a thousand words, but the saying didn’t just come from nothing. There is real value to using visuals to communicate—especially, as I recently found out, when in a foreign country. The universal language of images definitely became my native tongue while traveling around Asia on my honeymoon...
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