Recent Posts by Tarah Kraft

Your Twitter Strategy: Getting Creative in 140 Characters

Since its launch more ten years ago, Twitter has proven to be a great marketing platform for brands. By using a strong Twitter strategy and brand voice, while still connecting with consumers in a fun and conversational way, brands have made the platform a lasting creative outlet for unique marketing. But, in a sea of...
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Marketing a Tale As Old As Time

To many, March 17th, 2017 was either St. Patrick's Day, day two of the NCAA March Madness tournament or just a regular old Friday. To others, including myself, it was a day I have been waiting for since last summer: It was the day that finally saw the release of the live-action adaptation of Disney’s Beauty...
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Wear Your City on Your Sleeve

It’s impossible to travel these days without seeing people proudly wearing apparel of their home town. Airports are filled with local pride in the form of hats, t-shirts, coffee mugs—you name it, a city name is on it. From more populous areas like NYC to local neighborhoods like The Gulch, in Nashville, city branding has...
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Nostalgia and Marketing: The Second Coming of the 90s

I love the '90s. I'm a Millennial after all. So over the past couple of years, I've obviously been overjoyed by the return of cultural gems from my childhood. This summer’s choker necklace comeback? Definitely embraced it. Britney Spears performing at the VMAs for the first time in nine years?  Definitely watched it. While the...
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