Recent Posts by Maggie Curran

Targeted Ads: Friend or Foe?

The other night, I decided to check Instagram one last time before falling asleep. Scrolling, I came across an H&M ad featuring new arrivals that just so happened to be just my style. I clicked through to the site, and less than five minutes later, I was...
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A Game of Ads for Game of Thrones

Spring has officially arrived, and while that means warmer days are ahead, it also means something far more monumental is on its way. Every day, there is a palpable air of excitement. Anxieties run higher and patience runs thinner—until the day many of us have been waiting...
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A Holiday Gift Guide for the Whole Agency

The holidays are a tough time for procrastinators. If you’re like me (and I hope for your sake you’re not), you’re probably spending most of your evenings speed surfing the Internet for last-minute gifts. Finding that perfect mix of sentimental and substantial can be tricky, having endless options to choose from definitely doesn’t help and,...
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Uber’s Constant Rebranding Won’t Fix Neglected Company Culture

I grew up, as I’m sure we all did, reciting a rule that was engrained in my memory from the first time a police officer came to my elementary school for a fundamental safety lesson: never get in a stranger’s car. That's why it's incredible that, flash forward to today, I hop into strangers’ cars at...
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Marketing to Women: The Dos and The (Please Definitely) Don’ts

Marketing to men is not a new or novel concept. Marketing to women, well, that's a different story. We’re all too familiar with the sad stereotypes of the distressed 1950s housewife in old cleaning product advertisements, but the sexism remains right up until the present-day woman, standing outside of her tub, wearing a towel, shaving her...
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The Inspiring Work of Our Most Charitable Clients

One of the best parts of working for BatesMeron is that there’s something to love about each of our clients. We work with brands that are witty, hardworking, honest and exciting, and get the opportunity to make them even better with our branding and marketing expertise. It’s an essential part of Our...
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How KFC Mastered The “I’m Sorry” Ad

Mistakes: they happen to the best of us. They even happen to companies, and that's where the corporate apology letter comes in. A rather painful statement for the corporation, these public apologies are becoming more and more prevalent—and necessary. What was once a corporate custom of stating "oops" is now a much more high-stakes practice...
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