Recent Posts by Linda Dao Ohr

Turn Customer Success into Return on Experience

  We’re often asked how BatesMeron shows return on investment (ROI). And we often answer in an unexpected way: We don’t. Instead, we prefer to leverage customer success content to highlight the real impact of our work—a tool we’ve coined return on experience (ROX). To understand our approach, we’ll...
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Consistent Branding: Keeping the Sales vs Marketing Peace

Since the dawn of the modern business model, sales and marketing teams have had a notoriously rocky relationship—made rockier by the fact that they are two of the most critical departments in any organization. And, like most issues that arise, a lack of effective communication is to...
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