Recent Posts by Joshua P. Ferguson

All Hail the Creative Brief

Or so that’s the conventional agency wisdom. This document to rule all documents is held as both bible and road map. Its word is bond (quite literally if your agency requires client sign-off on its contents). In its role as a centerpiece of agency life, the creative...
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Serious Play: The Importance of Fun in Design

"There is no creative aspect of graphic design more enjoyable or rewarding than the indulgence in play," said Bradbury Thompson, the famous designer, typographer and art director. In the thrum of any given work day, these are words that can easily fall by the wayside as the demands of projects pile up and the tick of...
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The Modern Business of Creativity

don-draper-ad-industry   Recently, a peer pointed me to an article in the New Statesman, a British current events magazine. The article, entitled “The Death of Don Draper,” posits the demise of the ad industry as we know it. A perennially adored think piece topic—your reading this...
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Brand Tribalism: The Good, The Bad and the Community

brand tribalism   I had a creative director not too long ago who loved to talk about people finding their tribe. It was his shorthand to explain both human instinct and consumer instinct, to refresh our marketing minds about self-identity and the role brands play. Then, tribe seemed to...
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Our 2018 WeeTreat Workshop

As a gaggle of designers and word nerds, the BatesMeron team is really good at keeping its proverbial nose to the grindstone. Lately, we've almost been too good. With so much dedicated plugging away going on, we've been overdue to spend some QT with another aspect of what makes being part of the BMSD team...
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Marketing in an Age of Distraction: 4 Key Takeaways from Hit Makers

Among the maxims that generally ring true for my life: books are for escaping (i.e. exclusively fiction) and articles, magazines and newspapers are for learning (i.e. nonfiction). I decided to challenge this in 2018 with Hit Makers: The Science of Popularity in an Age of Distraction Written by The Atlantic senior editor Derek Thompson and...
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Beware of Infinite Content

Arcade Fire is a rare breed of band. They can pen insanely catchy songs, the kind that send you into singalong fits, while also delivering contemplative, and at times biting, social commentary. Over the course of their 15-plus year career, they've tackled everything from death and religion to suburban blight to ambient...
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What We Learned: Brand New Conference 2017

Over the course of last Thursday and Friday, the whole BMSD team migrated to our conference room for two days of virtual attendance at this year's Brand New Conference. An annual gathering of marketers, designers, copywriters and all-around creative people who discuss progressive ideas in branding and brand identities, the Brand New...
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