Recent Posts by Carlie Miller

5 Brands Using Experiential Marketing at SXSW

South by Southwest is in full-swing again with a wide array of film screenings, concerts, speakers, interactive exhibitions and more. Dedicated to the broad mission of " helping creative people achieve their goals," SXSW brings together innovate brands, artists, thought leaders and consumers for 10 immersive days in Austin, Texas. Many big brands set up shop...
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The Shift from the Retail Store to the Retail Experience

When I first moved to Chicago 8 years ago, I would take trips to the grocery store weekly where I would browse the aisles until I checked off everything on my list. Today, my trips to the grocery store involve the same aisle browsing, but now to get to the same groceries that I was...
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How Brands are Using Facial Recognition Technology

Among the recently released iPhone X's myriad new features, the ability for the device to handle facial recognition has probably been the most widely discussed (and critiqued) over the last several weeks. While many consumers have taken to social media to voice their skepticism of the technology, citing a "creepy" factor, there is little doubt...
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The Thrill of the New Observation Deck Experience

This past weekend I had a couple friends visit from out of town. Naturally, we worked our way through all the obligatory Chicago tourist activities. We shopped on Michigan Avenue, went to Navy Pier, ate deep dish pizza and we also checked out the new TILT! experience at the John Hancock Center. I can remember visiting...
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Chicago Flower & Garden Show 2017 Tips and Inspiration

Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been happening in Chicago since 1847! For the past five years, BatesMeron has had the distinct pleasure of partnering with the show producers at Flower Show Productions to...
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Why We’re Loving Spotify’s New Ad Campaign

As a wrap-up to the weirdness that has been 2016, Spotify has debuted a unique out-of-home ad campaign this week and it's turning heads. Spotify's internal creative team combed through users' data for the year and pulled out informational tidbits that are both intriguing and hilarious. They formed the basis for its "It's Been Weird" campaign, which is...
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