Of the 250 million Americans who use the internet, around 90% use Microsoft Windows. Of those, the vast majority either have an antivirus program that is out of date or no antivirus at all. (Many computers purchased come with at least 30 days or a year’s worth of the best antivirus subscription, which almost...Read more
BatesMeron is a Chicago creative boutique that designs brilliant brands. We’re more than just talented designers, writers, programmers and account managers. We're creative capitalists—helping our clients get a competitive edge to divide and conquer their market. You're already on our site, so why not visit our portfolio page to see what we can do?
Recent Posts by BatesMeron
In times of economic woe, many businesses are tempted to kill the lights to save on electricity. The inherent peril is that if your business operates in the dark, your customers will not see you or, worse yet, forget about you. The advantage then falls squarely on the one business that remains aglow for those who...Read more
Fall is when Chicago is at its best: the weather, the way the city looks, and especially the art. No wonder October is Chicago Artists Month. A couple weekends ago Wicker Park hosted over 300 booths of artists/crafters in the annual Renegade Craft Fair. This is one my favorite art fairs in Chicago for a couple...Read more
I know it may be too controversial to discuss here, but there’s a raging national debate that I need to weigh in on: “Healthcare” should be one word, not two. As a copywriter, my job is to write clear and compelling language, and sometimes that conflicts with what’s technically “right”. Adspeak allows for the occasional waiving of...Read more
I once saw a skit called "Font Gang Wars". In the production, gang members forwent guns in favor of fonts, yelling wicked barbs of Comic Sans! and Lucida Calligraphy! and wielding sharp serifs to wound and maim their adversaries. I do believe I was the only one laughing my ass off. "Yes!" I cried, "That...Read more
Recently Benjamin Moore has been running ads like this for the new "ben" line of paints in magazines like ReadyMade. The ads seem to validate beliefs that John Ruskin promoted in his 1859 essay "The Two Paths",...Read more
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