We recently partnered with breeding company Sakata Seed America to evolve the brand of their all weather petunia, Super-Cal. We worked with the company to create a solution that resulted in a beautifully bold brand that more effectively communicates the features and benefits of this power-punching petunia.
We also developed consumer-friendly messaging to enhance the brand for retailers, emphasizing the story of Super-Cal’s all weather performance, vibrant colors and easy-to-maintain characteristics. This new messaging came into major play for Super-Cal’s in-store appearance, which includes pots, tags and point of purchase materials.
See the before and after of Super-Cal below.
Chicago Flower & Garden Show 2017 Tips and Inspiration
Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been...
Last week, I had the pleasure of attending the 170th Chicago Flower & Garden Show at Navy Pier. Yes, you read that right; this show has been...
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I recently wrote a blog post about where designers and other creatives look for inspiration. In the process of writing that post, I was stru...
I recently wrote a blog post about where designers and other creatives look for inspiration. In the process of writing that post, I was stru...
